 Hey Kimberly. Hi David. How are you? I am very very well. Good afternoon. Thank you so much for taking the time Yeah This is seems like to be your business. Yes It's actually well. Yeah, it is my business, but not this part of it all this part of it all I'm actually working hard for a good review out of you. That's this part of it all But later on as as you know ads start to go out You may need me in the future and that's kind of where it all it all happens So over here on on my business page like if you kind of my personal page if you look at this business page This is kind of the phone call that I've done Well, I've been doing this for years, but it wasn't until like the last I don't know 60 something. Yeah last 65 Real estate agents where I said hey, I'll give you some tips in return for a good review And so that's kind of I just saw Katrina's coming right now But that's kind of where it all it all you know starts and if you I kind of teach you everything you need And you need to know in this 20-minute call, but should you ever need me in the future? Then that's when obviously you can you can reach out But right now I was just gonna give you some tips. Hopefully you can be the 66 person to give me a review Okay, no, I'm happy to awesome We believe in always spreading more good Yeah You I'm also very loyal for those. I mean it I definitely try and keep those that I've always worked with still within in my handgrass, but I Proposition the idea and I had told you we were on our way to bury my grandmother. I obviously Yeah, and and that's why what I'm gonna touch on are just basic basic steps To implement because I at this point and I'll give you a little context of where I'm coming from But at this point, I've literally spoken to thousands and Thousands of real estate agents just since 2016 alone on this exact topic So I was and that was since 2016 but from 2010 to 2016. I was a lender So being a loan originator doing mortgages for six years I obviously met a lot of real estate agents and then when I left in 2016 when I left the mortgage industry I wanted to help real estate agents with their social media marketing and Facebook advertising because I learned as an LO that majority of them were missing the basics and so it wasn't until 2016 when I started consulting you guys and What I knew right away is that Because we're a business owner The only reason why you're over here building anything on social media because you're a business owner You know, it's the only reason why you'd extend this friend list. You'd try to max out your friend list It's the only reason because we're building a business But as I started requesting a lot of you guys in 2016. I knew that the majority of agents and brokers It are looking for one thing and that's that's their next buyer or seller Like let's just kind of keep it real like you're here to look for your next buyer or seller So when I knew that and that's the obvious like any business owner I don't care if you're selling shoes or selling hats or you're a chiropractor or you have a yoga studio At the end of the day, we're just looking for our next client That's social media to us business owners at least most of us obviously relationships and and connecting with good people obviously that that's a given but at the end of the day There has to be a transaction right Kimberley's looking at closer next deal. Let's keep it real And so as I knew that coming into helping you guys in 2016 I started analyzing pages. I started looking at personal pages I started looking at Facebook business pages and I also Had a light bulb go another light bulb go on and that light bulb was the fact that You guys are looking for your next deal, but you're missing the basics And so we're over here trying to figure out how to run our next Facebook ad To capture our next buyer or seller when we're missing the basics And so that's kind of what I base this whole this whole call on was just pointing out a few things After looking at thousands and thousands of real estate agent page. Actually, I've literally helped hundreds of clients That's why I mean it wasn't until my last 65 when I said, hey, you know what you're gonna owe me a good review But at this point since 2016, I've literally helped hundreds of clients of real estate agents on this topic I've spoken to thousands of agents at this point and I've looked at literally Tens of thousands of Facebook business pages from real estate agents And so over here on my personal page when you look at my friend list This is a public list. Like can you see my screen? Okay a bit. Yeah. Yeah, this right here when you look at my friend list It's a public list five thousand 4999 or real estate agents So the only one who who who is not a real estate agent on this list is my wife So sin and that so that that has been that since 2016 Every single one is a real estate agent And so all I'm saying is that for the past few years I've been seeing what thousands and thousands of agents are doing when it comes to marketing their business on Facebook and And I'm here to tell you I and so I ended up writing a book about this in 2018 And I boiled it down to five steps five steps to implement on social media to capture more leads and build your personal brand fast Every agent is automatically coming over here looking to start step three start step three is what I call Facebook advertising So everyone's trying to figure out how to run a Facebook ad or if you're not that's what you will be thinking of because that's where we have to Be headed is Facebook advertising and I'll explain why but that's what I call step three And so what I wanted to do in the next few minutes is maybe just point out these these basic steps Because I I truly believe you can do all this yourself. You're not even gonna really need me So I'm gonna just shed some light on your pages Which will help you capture leads in the future and help you with your overall social media branding And hopefully it makes sense where you can be, you know, the next one who gives me a review But these are basic steps like I literally boiled it down to some basic steps that I see 99.999 percent of you guys Missing and I truly believe that hinders your branding and it hinders your ability to capture leads And that's why when I messaged you you kind of questioned it You're like, hey, who is this guy is this guy real because that branding is everything like that that and so I'm gonna point out a few things that make me think that your Page is not real and this is what the the the average consumer These are the basic things that we look at and it's not like we're even looking at this intentionally the average consumer We're just we're just programmed to see a few things that pop out either they pop out or they don't and I'll compare your pages to a few other agents and you'll you'll you'll know the difference You'll be like, okay. Yeah, that is missing from my page. Yep. That page does look different These are basic and so these are things that you'll be able to do yourself And I just truly believe, you know, it'll help you in the long run with what you're trying to do here on social media to build your real estate business Yeah, cuz I mean, I'm at the core of this particular like obstacle in my mind And I do not have the technology training or provided for training even had to wear I'm Swimming in much more of a treacherous waters at this stage of my my career To be able to keep up with all of those as it's all technology and the thing is my entire core of everything about me is extreme education knowledge experience because I always By what I know not I do because I too by the way did lending You know for 10 years Wow 26 states and Property, you know, all of my investors part of it. So I have this like 27 years of just this huge broad thing of just knowledge But back then no media didn't exist. No, you know traveling the country telling everybody how to pool funds, you know This arena and now it's not really what you know that gets the client. It's who you know, and I have never been one to To be in front of the camera in front of the whole scenario. That's that's the difference I'm not that that person. I'm like For lack of a better Word, it's like I don't really Fucking old But I guess since I really do know a lot about real estate, I know what I have to offer. Yes So much higher than my competition because of knowledge. Yes, and I don't know Where I can fall into that but that's my Well to make to kind of just and I'm gonna give you a crash course here So we'll spend maybe 15 minutes and I'm gonna just really dumb it down for you But but it's as uncomfortable as you may think you are with video I'm here to tell you you have all that knowledge and when you could take all that knowledge and break it into small Two-minute videos that you use to target your local area That branding effect is unlike anything you would have ever done in the past because anything that we would have done in the past When it comes to mortgages or real estate It was offline any type of advertising any type of offline branding What were we gonna do to get our neighborhood to know who we were put our face on a billboard put a face I put our face on a bus bench like print out flyers and go pass out flyers. What are we gonna do door knock? You know, we would have to do something to get our what are we gonna do to hold hold weekend networking events? Like we would still have to do something offline and that was all the traditional direct mail That was all the offline traditional marketing that is still somewhat used in today's world But now to pull out your cell phone and give us two minutes of a given topic What it takes to sell what it takes to buy what it takes to have the best FICO score What it takes to make sure your debt-to-income ratio is good what it takes to get pre-approved from your from a lender What it take like the all this information that that is very basic you could talk about and And and and you being this much into the industry and having that many years of experience You literally know more about the buying and selling of residential real estate than 99% of the entire country And when we could take video content small short-form video content and target not the country Not even the state but target your local backyard for literally the cost of lunch There's no other way you're gonna put your message in front of people then then through a Facebook ad And that's that's what I call step three We're getting a little ahead of each other of ourselves But that's what I call step three because as a real estate agent or let's just say a local business owner That's what you are you are a local business owner even though you can help anyone relocate any any although you could take on any deal Your ideal client is right there in your backyard That next buyer or that next seller is right there So the only way so that's why I always tell people local business owners real estate agents that I speak to I say forget about social media because here's a reality 99% as you take that 647 as you take it to 1600 as you take it to 2800 whether it's Facebook whether it's LinkedIn whether that becomes 1,100 Followers on Instagram it does not matter Here's the reality about these connections and these friends that we have on social media as we take our personal connection our personal friend our personal followers up and The only reason why we would do that is because we're building a business if you were not building a business You'd be fine with with the 200 friends that you got because you know every single one of them But because you're building a business you took it a 647 and because you need to get more exposure You think you need to take it to 1600 which is what I would think you would you would be thinking Because all we're trying to do is expand our network because we're building a business But here is the reality being a local business owner. We are local. So as that friend list goes up 90 plus 95 99% will live across the country. So again, although you can help anyone across the country You locate I get it. I'm telling you that the ROI is when you can focus on your backyard That's that's step three. So it's not about it's not about social media It's not about posting all over the place and that's my point when I'm When you when you follow a hand when you follow a handful of people that all have the same interest You start to see patterns when you follow thousands of people that literally all have the same job You really see patterns and so I'm here to tell you without No exaggeration That's 5,000 real estate agents and I've been keeping it at 5,000 for the past four years So I'm seeing what everyone's doing. I'm seeing how they're marketing their open house I'm seeing how they're posting their next listing and I'm telling you our friend list when I look at my 5,000 friends 100% of them live across the country. So if I was a local real estate agent and I was promoting my next listing That's 5,000 people that are not even in the market And that's real estate agents for you So I'm seeing how everyone's throwing their spaghetti against the wall to see what sticks and nothing sticking So so with your knowledge, I'm telling you step three. We're a little ahead of ourselves But I might as well tell you now step three is when you just don't post it on social media That's what everyone's doing step three is when you take a short video and target your local area So if you're doing business in warrior, you're in Rancho Marietta If that's where you're doing business, those are the only folks that need to see your face And again offline How how would you do that and and and no matter how you plan on doing that offline that would still cost you That would cost you today an arm and a leg To put your face on every billboard to put your face on a handful of bus benches to put to put out direct mail Is not cheap anymore So how else can we get the attention and and also in video form as much as you think you don't like video I'm here to tell you you can do it. You can't I spoke in a million Real estate agents that were afraid to put their face on camera the moment they put a couple videos out there They're freaking a rock star now But the point is the strategy is we only focus on your backyard That's how you need to be thinking and the only way we can do that is through a Facebook ad There's no other way and so and so that but there's a few steps to that So why don't I just I'll just I'm gonna just keep it simple Let me just back up a little bit and before you even start thinking of a Facebook ad or before you even think about your next lead I'm gonna back up and just show you what your pages are missing and and again This is all gonna lead up to to capturing leads But here's where you should start first and again I show you the five thousand just to let you know I've been seen what everyone was doing and when I and that's where I that's where I got these five steps from Because I knew everyone's looking for a lead, but they're missing step one and two and and so that's where I came up with This because in your industry branding is everything now that we're on social media We now call it social media branding So if we're building a business, we better make sure that our social media branding is up to par and after looking at thousands and thousands of pages This is what I see. So this is the first impression When we start to connect with people obviously the picture says a million words mother Professional awesome mother. I can tell a lot from an image. I mean we could tell a lot from an image But again, because we're building a business There's information that needs to be in this intro that 99.999 percent of every rule term misses and it's basic But it's the most important and so here's the reality as you start to take this friend count up Not only are most people not going to be in it not going to be in the area But the majority of these people are not going to know you Like let's I mean the same way you're on this call one in who I am I'm also on this call one in who you are I don't know you either But I'm your friend right, but we're friends on Facebook. How is that? How is that? Right? And so I'm just saying as you take that number up everyone's gonna question you No one's gonna know Kimberly as we go to 1600 trust me No one's gonna know you and so because we have a message because we have a product to sell because we're building a business This intro is step one. So here's the reality I come across Kimberly's page and this is what she's showing me realtor at and that's a link straight to your brokers page Self-employed studied studied went Liz from joint. That's what I see as the first impression I come across Candy's page. Let me refresh her page I come across Candy's page and this is what she's showing me. So we're friends on Facebook I don't know candy no more than I know Kimberly When I come to Candy's page, she's showing me a bit more This is basic and this is super important and I'm telling you 99% of every agent misses it. So right away. She's showing me a link to her business page not her brokers So all the attention is in all the likes are going to her link right away. All I got to do is hover over it I don't even have to click on it I can just hover over it scroll down and click on like But also most importantly because we're now in this social media world She's showing me her Instagram her Twitter her Pinterest her LinkedIn her website address And it's not that she's a social media butterfly And it's not that she's posting on all these platforms all damn day because who gots time for that no one But she's just showing credibility She's letting us know. Hey, I exist I'm a real person find me on Instagram find me on Twitter find me wherever the hell you want to find me because Here's the reality as a business owner You don't need to be posting all those but what you do need to know is where your audience is at These are the top five Facebook Instagram Twitter Pinterest and LinkedIn every past client every existing client every future client You will ever close escrow on from this day forward is literally on one of those platforms It's very second unless you're closing deals of 90 or maybe let's just say 80 year olds 80 and up They may not be here But I'm convinced that an 83 year old is for sure on Facebook because they're following their grandchildren Or they may be on Instagram or LinkedIn because they're following their grandchildren So those are the platforms and all we need to do as a business owner is have them listed have them active Have them listed and if you look closely, which you don't even have to look that close every single one of them is identical Basic branding that I'm saying everyone misses so as you take this 647 up Not only are are 99% of them not gonna know you Not only are 99% of them gonna live outside of the area, but also 99% of the 647 are Normal people meaning they're not in the business They're not lenders. Maybe 1% you have a ton of rotors. Maybe lenders title reps escrow officers. That's maybe 1% 99% have no clue about the business So when you have your brokers link up here, if I didn't know any better, I'd click it I would click like only because I want to support you and and these are genuine people I'm not talking about creeps and random people that are messaging you stuff disrespectfully I'm talking about the genuine friends that you start connecting with they're gonna think that's your page They click like and God only knows when I like that page. It does Kim. No good But we have it listed Why? You know, I mean so that link needs to be your link because unless you click invite like you did to me No one's gonna even know you have a business page Is that gonna make sense? So so basic that's what I call step one everyone's looking to capture the next lead But no one's showing their credibility and so those links. I mean look at yours compared to this one It just looks a little bit more updated. That's all you know And I'm just saying everyone misses it because again, that's the first impression So I come over to Kim's that's what I see right away if I want to dig in and do some due diligence I'm gonna click on about that's the most obvious tab to click on and when I click about this is what I see phone number July 28th when I click on candies about This is what I see Twitter Pinterest LinkedIn Instagram people today in 2020 on social media are gonna follow you first Before they ever pick up the phone and call you In our old-school days of branding and marketing our phone number our license number my NMLS number That was on every form of marketing Phone number for sure right on in today social media ain't no one picking up the phone calling you Unless they're a creep and they want to just you know, hit you up for whatever reason because they think you're cute And it's some random guy Then for sure, they'll probably pick up the phone and text you something stupid, which is why I would take it off Today, it's not about the phone number you and I got on the call today without me even ever calling you I don't even know your phone number So we messaged each other I was either gonna message you on Facebook that message could have came from LinkedIn and that's the thing That's why these links are so important on the personal page Because just because Kim and David connected on Facebook How does she know that David doesn't spend the majority of his 57 hours a day on Twitter? And if I was interested in buying or selling I would have most likely messaged you there I would have saw you I would have saw your link I would have messaged you there because that's where I'm comfortable messaging and you just better. Hope you got that So just having them listed having them matching means the world to our brand in today's social media world And that's what everyone's missing. So not only do I do I not see it on the personal page But when I come to the business page nine out of ten times I don't even see it on the business page like if I go to if I go to candy's business page I click about on your business page. This is where it should also be So all of your social media links should be in the about section because as people start to see your ads Which is step three? They're gonna see the ad or they're gonna see your name Most people click on your name and come over to your business page before they ever give up their name and phone Number if you're running a random ad on a listing an open house or any kind of buyer or seller They're not gonna always click on your ad right away They're gonna also click on your page and if I come to your page and click about There just better be something listed and and so nine out of ten if I find your business page and click about normally There's nothing there and again. It's just credibility. It's social proof It it shows does a person real or is she not? You know and so and that brings me to my my my second thing is I tried searching for your business page And and I can't even find it. So that leads me questioning you. You know what I mean? So so so what's your business page? I mean I typed in your name, but I I can't find it any and Under any pages. What else what am I missing? Kimberly Is there real try at the end or real estate at the end or Kimberly sells for you Kimberly sells for is it the number four? Is it for you? Let's let's just see if this pops up anything Let's see if I can just type it in at the top. Is it the number four or the word Okay, so Kimberly thing I don't know where to get that type of training to do all crossover because I know I did the the face of the business page They don't enter link, but I go in every day and I will update the page engage those ads and stuff and promote them over To my personal page because I have more numbers on my personal page And you're right. I mean I see a lot of People to connect and I'm like, I don't know you from Adam and yeah, exactly But but my point is is that you're you're thinking we need to which which which that's the obvious thing the most logical thing If we're a business owner, we're thinking we need as many people as possible But because we're a local business owner every time Dick and Harry you could possibly connect with I don't care if it's this platform that platform the other platform It does not matter They're not in the area So so so the moment you start posting your listings and promoting your next open house No one cares and that's the reason why when you post on your business page. I'm willing to bet without even looking at it There's not much engagement. If you post something you may have one person that likes it Because no one is in the area. So what we end up doing is we end up inviting we end up clicking invite to the 647 friends we have to like our business page when 99% of the 647 do not live in the area So it so we'll get to that part. That's actually step two the likes that's step two But let me just pull up your page. I can't even find your page. Am I spelling the right K. I. M. B. R. L. Why? sells for you Okay, so nothing is Coming up if I do it that way. So My personal page. Will you see it right away? Um Okay, here we go. It's this one right here. Okay So let's It's this one right here. Okay. Cool. So so This right here is your username. So you have you have the title And then you have the username the at sign golden dot rule dot re That right there is what I'm referring to I want you to use that username or or another one either we run with that one or we run with a different one But it needs to be one that at sign. That's this over here So hedge properties hedge properties hedge properties. That's the at sign instagram.com forward slash hedge properties facebook.com forward slash Hedge properties. So over here you have you have facebook.com. Let me go back to the actual original link It's this right here. So if I delete everything behind it That is your actual link right there. So facebook.com Forward slash golden dot rule dot dot re we need to we need to change that We need to completely change that not because the name is not good is because we have the dots in there You want something flush? No dots um And then so now so all i'm saying step one is now just going to twitter going to linked in going to instagram Going to pinterest and also getting the dot com. So if I click about This is where I should see everything so and everything should be matching. I should see the dot com I should see instagram linked in pinterest and twitter That's what I should see in the intro or in the about section. Excuse me Yeah, you're going too fast for me. So I pulled up the I pulled up the business page At I need to change that correct. I would recommend changing it I would recommend changing it to something where we don't have the dots Same thing with obviously kim really sells for you, which is my gmail. I had told myself to buy back then Because nothing else existed because At some point So I couldn't break it up enough to where Someone hadn't already used an email. Yeah. Yeah, that that that's the tricky part is is just finding a name that that no one has um and without the dots so Because the last thing you want to do is is is use this name and then all of a sudden someone has it on linkedin Or or use that name and someone has the dot com Like I've seen that over and over and over Yeah linkedin's just my name Yeah, see so That might take you some time to just think of a name, you know that you're comfortable with but there's so many names There's so many variations. You will find a name. All I'm here to do is is just recommend what it what it should be just That's what it should be listed It should be one name for all and that's where I'm going to see it is I'm going to see it when I click about So in that Right, you had proceeded to say if it links over to this page Right, then it's also I should have at on the other one. They should be the same. Isn't that what you yeah on on all of them So just like this on on instagram on twitter on pinterest all of them All of them would be like for example if I click on instagram So just like on your business page Let me click up. Let me click home. This is the way your your link looks facebook.com forward slash golden rule So that's the username So with candy same thing with candy hers is facebook.com forward slash hedge properties But her instagram is also the same thing. So instagram.com forward slash hedge properties So whatever that one name is we want to we want to customize these these top five facebook instagram linkedin pinterest and twitter and we want to get the dot com Not that you not that you need a new website You can have your same website if you have one through your broker or whatever But you just want to own the dot com you want to own that name you want to own that dot com And when people click on it, that's the only dot com you brand And when people click on it, then they then it could be forwarded to your to your website But at least you own the dot com Does that make sense? Yes, because um, yeah, so you don't even have any dot com listed, but even if you did That dot com would be the website address that your broker, you know gives you like for example if you're with if you're with kw kw They give you it would be kimberley Dot kw dot com like that's the default link that they give you for your quote-unquote website 9 out of 10 agents will post that link Rather than getting their own kimberley.com You know what I mean Yeah, I do So so i'm just saying just for for for branding purposes and and for just just for the ease of of of the i Like yeah one name for all And and especially that that and and that would go on business cards So it'd be easy to just put maybe on your business card your social media icons at one name And and as you start to I don't know if you ever do podcast or interviews or anything like that as you start to Just get your brand out there even more Promoting one name Is much much easier. Hey guys. Yeah for sure follow me on your favorite platform at kimberley Cells for you. You can find me on your favorite platform and their favorite platform is going to be one of the five So It's just easier for your audience to remember you buy one name and one name only You know and and it looks good. It looks good for your branding So That step one it might take you a little while to think of that one name But trust me think of that one name and lock it on every platform And I have a video like I have a 10 minute video that can walk you through how To set everything up. So that that part's easy. That's not going to be hard for you at all That's step one Here's step two, okay Again Having thousands of people all the same job I'm telling you kim everyone's doing the same damn thing and step two Is every agent I can go on for days here are my notifications. I can show you all Every single agent every single day clicks invite. That's what we're all doing Everyone's inviting their friends to like their business page and when I click on any page Again at this point. This is what I've been consulting on since 2016 on this exact thing step two At this point, I've literally seen tens of thousands of pages When it comes to real estate agents 99 of you guys Have 200 to 300 likes And these are the likes that came from our friends when 99 of those people live across the country So just like step one This link this intro That's the first impression when it comes to our business page That 127 is the first impression So i'm telling you 99 of agents all have the same amount of likes So I don't know kimberley no more than I know candy But when I click on candy's page and I go over to her business page This is what I see 3500 So The average consumer there's two million real estate agents on facebook alone two million on facebook alone Every consumer is used to looking at if if they're looking at a page at all. They're looking at 200 likes I'm telling you I've seen tens of thousands of them All I'm saying is grab my attention If I land here, I better not see 127 if I land here show me at least 1200 And it doesn't happen click an invite That's the first facebook ad so before you run lead capture ads before you try to find your next buyer and seller It's what facebook calls a facebook like ad You run that ad for a week or so and take that number up Because again as no one knows kimberley That's what we end up judging you on I don't know that you have this extensive 25 year period in mortgages and real estate I don't know that you're badass. I don't know that you're a freaking top producer on social media No one knows that I don't know you I'm judging you and I'm discrediting you Based on that low light count. I'm thinking you just started Right, and I know very aware it's it's weak. I don't know the skills to Change that that's a simple facebook ad. I can I can easily run it for you. You're not going to owe me anything But a good review I mean if you have any budget whatsoever, we can run that simple ad and take that number and put a comma in it Fast like I'm talking super fast, but that's that that's one ad. It's not a lead capture ad It's a like ad and the only reason why we would do that is to completely change around The perception that people have when they land here Which is what we call social proof and credibility and that's why over here on my page Like you're wondering who the heck I am so you're going to come do some due diligence on me as well There's my links. So you automatically know. Okay, damn. Let me find them on instagram Let me let me look them up on linkedin see if he's legit Okay, be my guess and then a person clicks over here on my business page And if they click about to wonder who the heck david is, you know on the business page They click about and there goes all of my links right there Inspired digital inspired digital inspired digital everything is one name But then also when they come to the home to maybe scroll down and see what i'm doing and see what i'm up to They come they they come to the home part first Before they probably ever click about but they'll they'll come to the home part and then as they scroll down And just see what david's up to let me let me refresh this um That's that's the about page, but if if I come to just the home page Here's the home page Okay, here we go and as people just scroll down and see who the heck david is They scroll down scroll down and before they even get to the first post Right away. They see that number So instantly Instantly you ain't question me on much Automatically, you're assuming that I must know something about something Because how in the heck are 10 000 people like in the damn page Right, like is that not a different perception or or what? Oh, of course, right and yours doesn't have to be 10 000 like i'm telling you right now every agent has 200 So if you had 2000 You are in a completely different category than 99 of every agent. Trust me. I've seen them all I've seen them all and so that's just basic social proof and credibility that right there goes a long ways That's step two So when you could take that light count up a little higher to really separate yourself from every other agent in the country Even though you're not even worried about every agent. I get it. You're probably not even worried about that You're focused on yourself I get it but at the same time the consumer That's what we're looking at and it's not that we're coming here. Oh, let me see how many likes kim has no I mean the average consumer ain't they ain't trippin on that at all But it's a sore thumb That's all it is. It sticks out. I can't help but notice, you know 127 versus coming here and noticing 3500 i'm gonna just naturally Psychologically assume that candy is the shit and excuse my language But that's what i'm thinking i'm thinking candy is the queen of real estate And kim may have just started little do I know candy just got licensed Kim has been doing it for 25 years I don't know that right, so That's step two going around how you do make your facebook ads you get your Your ad out there you promote it. You boost it. You ask for people to like it And no, you don't ask for anyone. It's a it's an actual ad so the ad is going to go out while you're sleeping Like ain't no one you ain't clicking invite no more like those days are over Like and it's a good thing I caught you now at 127 because I speak to agents that are at 600 And they've been clicking invite for the past six years So I'm here to tell you it's a simple facebook ad In fact, let me show you candies like I have I was working on hers earlier This is this is the ads manager. So this is the back end part of facebook This is where you run ads from and the way you get here is you can come to your page If you come to your page you click on create you click on add That will bring you to the ads manager. This is a normal facebook ad This is an ad that I have live right now So as people scroll through the news feed and they're just seeing what their friends are up to This is a friend of mine don again. I don't know her lives across the country But a friend of mine on facebook I scroll through scroll through scroll through and then all of a sudden I come across a sponsored ad This is a like ad So a person they this is the call to action So this call to action would either would either would either say like page or nine out of ten times It would say learn more Because a person is either promoting a listing they're promoting an open house or some something like that It would say learn more and in the moment you click on it It takes you to a web page where you can capture the lead, but this is a like ad So there's only one call to action and it's to like page So a person can scroll through and then all of a sudden they click on like And they like the page This is a real ad that I have live right now and this is for candy's page when I started this ad about eight days ago She had 300 likes So it's not an ad that you run all month. It's not an ad that you run every month. It's a one-time ad It's just to give it a It's just to inject some life into the page and give off that perception of a bigger number one ad So so that that's step two and then step three is when you now start focusing on local ads And that's when you start going after buyer installers So when it comes to a facebook ad, that's the only way you're going to get the attention of your local area It's not going to happen any other way. It's not going to happen any other way not one not not any not on any platform Not on facebook I need to focus on my backyard if I was a real estate agent and i'm Licentiary, california, and I live in and i'm farming san diego, but more more specifically i'm farming two zip codes It's like dude. No one on social media is in that area I'd have to target something. I'd have to run some type of ad And in this case where we're at now in 2020 at least where we're at today. It's a facebook ad If there was any other magic pill, I'd be promoting a Freaking tiktok ad or a snapchat ad. It's a facebook ad Because I could take my message run an ad for let's just say a seven-day period For less than what it would cost me If I took you to dinner And that's a fact So most agents think that this stuff costs thousands of dollars I would spend more if I took you out to dinner than I would spend running an ad for a listing for an entire week That's a fact So it's not expensive at all. It just comes down to the how do I do it? But i'm just giving you the basics and i'm giving you step by step what needs to happen for step one list all those links Step two take that light count up And then start running targeted ads to your local area And and when you start running ads to your local area, let me see if I can scroll through and just see anything random Of a real estate agent because every single post is an agent Let me see people are posting random stuff. Let me go to my Let me um, this is my actual news feed But let me go to a group that I have maybe all I'll for sure I can find something that everyone's posting random freaking corona stuff. Let me go to a group Here's what I would normally see and here's another part of of social media We think that we can be in these groups And post our listings or our or information about our business in all these groups The facts about all these groups is that 99 of the members in the group live across the country as well Unless you're involved with a group that is specifically only members in your local city Okay, then there goes maybe a group where you can post your next listing or promote your open house But if you're in any of these random groups No one's in the area and so as this is my group. I have 4600 real estate agents in this group Everyone posts their listings when 99 of the people in here Live across the country and no one cares But I have it open just so people can post their listings But at the same time People who are seeing it No one cares and that's why I can scroll through every single post and there's not one like on anything Because as people see it, they're not even in the area So Here's here. So step three. Here's what chris should have did look at this video right here. This is on a listing Okay chris Got 158 views By throwing spaghetti against the wall That is a very Untargeted post What chris should have did and look it's a like page. So if I like the page What did that have to do with the the listing that what he was promoting or she? So Rather than doing that. I would have ran that this is step three I would have ran that directly to that local area And rather than like page it would have said learn more And when I click on that button if it's an ad when I click on that button I would have came or I would have brought you to A page like this. This is step four So what every agent does is they'll post their listing. They're post their open house In hopes of someone commenting When that's not what we do at all that's not I mean, we're not going to build a business that way at all I'm saying rather than doing that Run that as an ad directly to that local area And rather than like page people click learn more They're brought to one single page not your fancy website that your broker gave you They're taken to one simple page, which is what I call step four. This is a landing page They come here. They click on the button. They opt in That's how you capture leads on social media You run a targeted ad whether it was a listing whether it was an open house Whether we're giving away a buyer guide or a seller guide It's an ad step three directly to the local area Step four, they're coming to a landing page step five. They're giving up that name and email That is it again, and I know that was a ton But those are five basic steps step one list those links step two take that light count up And step three whether it's going to be video or image You have to start running facebook ads to your local area or none of this social media is going to pan out for you None of it none of it on any of these platforms It's a facebook ad directly to my local area step three step four I better be taking them to a landing page And step five I better be capturing that lead And as we can do that and build that lead count of hundreds of people that literally live two miles away from me That's when we start to close deals That landing page that you described for clarifications. That's in the ad that's ran when they come and they click like It not not like when they click on learn more So for example, if I go back to the to the news feed Whether we're looking at facebook from our computer or we're looking at it from our cell phone This middle section is the news feed. This is prime real estate This is where the majority of the ads are ran in this middle section. So look as I scroll down And I and I see another sponsored ad there goes the learn more So the ad targeting your local area that's step three when I click on learn more Let's see where they're taking me They're taking me to one single page very different than your website This is one single page where I opt in that's step four the landing page And then step five is the actual lead capture. That's when I now have you on an email list And now I can set up an email auto responder to nurture that list Because ain't no one got time to be emailing individual people every day either. I ain't got time for that So as I capture the lead That's step four the the landing page Step five my email automation is set up in place So if I was running an ad for a listing I'm taking you straight to this page. What which is what I call step four I get that name and email That's step five Automatically an email is triggered Hey kim. This is david just wanted to follow up and say thanks. I notice you just inquired on 777 plaza boulevard Hey, here's all the specs. There's photos. There's the address. Hey, click the link below It'll take you straight to my calendar where you can schedule a private showing. Have a great day. Dave Can't wait to talk to you That's an automated email that would have went out. That's what I call step five Two days later another email goes out. Hey, Dave. This is kimberley. Just wanted to follow up I know a couple days ago you inquired on 777 plaza boulevard. Hey, guess what the property is still on the market Let me tell you a little bit about it. Hey, and by the way, click the link below It'll take you straight to my calendar where you can schedule your private showing can't wait to talk to you, Dave These are automated emails That would be going out A handful not, you know, not 50 of them Just maybe maybe three four emails that are programmed already to go out. That's what I call step five your email automation The same strategy will apply for a listing this in the same strategy would apply for let's say a page like this Let's say we had an open house coming up this weekend And now we're running an ad targeting that local area promoting an open house They see the ad they click learn more they come over here They see a few bullet points click here to rsvp That's how we capture the lead automatically that email will trigger. Hey kim. Just wanted to follow up. This is Dave Hey, thank you so much for rsvp and our open house is going to be off the hook. Hey, here's what to expect And that's an automated email that goes out A day later. Hey kim. This is Dave. Just want to follow up. Hey, we got four more days to the open house Hey, who are you inviting bring your whole family? It's going to be an awesome event come prepared blah blah blah Another day later another email triggers and and that's that's so so Capturing these local people getting their attention from a local ad Taking them to a landing page and building the relationship through an automated email series Is how we do it It's how you do it is how anyone would do it if they're looking to build a business today in 2020 on social media So at the end of it, I'll I'll say this in closing I speak to many many agents where the budget isn't always there and that's understandable I cannot stress enough how much and and and this is just me assuming I have no idea your financials at all I'm just assuming If a person has to have some type of side hustle Or if they have to have some type of part-time income or if they have to sell stuff on the weekend To have some type of monthly budget for facebook advertising. That's what you have to do You have to have some type of budget nowadays to build a business and it's always been that way I mean nothing's changed advertising is advertising but today it's on social media And it's on facebook and it's taken to a landing page And and and that's not that's not the most of money at all. I'm telling you I'm saying budget a few hundred a month I'm not saying a few thousand But at the same time I know how it is not it not everyone even has a few hundred a month and I get it So if we have to have a part-time hustle to have a few hundred a month So we could pay for facebook advertising to build our real estate business. That's what we have to do It is what it is You know, but I'm just giving you the blueprint on on on how it should be and this is again I I spent I spent 25 years in marketing alone even before mortgages. So this isn't just my marketing perspective It's not just that but it's also just seeing what everyone's doing And and and again 99.999 Miss these five basic steps and wonder why they're not capturing leads on social media. That's all you know, so I know that was a year full him, but I'm done Questions any questions whatsoever. I know that was a lot Right Here's what I would here's where you start forget about step three four and five the landing pages email automation forget about all that Right now step one Get all those links listed Step two, let's run a like ad That's it. And in the meantime, you can be prepping for step three, which is local Lead capture whether you're going to start focusing on buyers or sellers You're going to want to focus on one But that's step three That that doesn't have to happen right now right now that like number it needs to go up And those links need to go up Before anything else So question All of my all of my links I changed them Excuse me Wolfgang come here Come here If I change all of those links And instagram and linked in Wolfie Sorry, no no worries My my question to you is Then all of the contacts and friends that I have on I have to start over right zero. No not at all. You're not setting up a new account You're simply going into the settings and changing the username So Same account same everything. We're just changing the username like for example on facebook If I wanted to change the username I would just simply come to my business page. I would click about And I would simply come over to the username. I would click edit And change the username That's everything that's the after at so yes, we want the at yeah Well, obviously I I already know that kimberley sells for you I need to change that I may not be able to change my gmail at the moment to be because that's actually my email as well Change the kimberley sells for you Get rid of the dot see if it's still Open or available. However, it be then at I need to do that same for Instagram linked in and then back to my personal page correct That's what you're saying at the personal page You want to change the the username the at sign for the business page For the business page and then you get everything listed on the personal page and the business page But again, that part is is easier than you can imagine. I have a video that I'll send you Like it's a 10 minute video that walks you through it once you watch the video You'll be able to customize your links in two minutes But but what I'm concerned about is that that name Is most likely not going to be available like if I go kimberley sells For you Yep, you're right. I check the dot com. I'm willing to bet this dot com is taken Wow You better grab that as soon as possible kim You better grab that you better grab that as fast as possible. There's no way I would have thought I would have betted the world that that name was not available It's available And this is where I start I normally would start to I would start at the dot com if the dot com is available Chances are it's available everywhere else Because normally a person that's really building a business. They have the dot com of that name first so There it is there and again, I'll send you a video but In the meantime, here's how here. Here's how I want you to do it And again, this will this will be in the video, but if you go to google Just go to google.com and you type in cheap Domains Cheap domains. Here's what you're going to see At the top so if I go if I go cheap domains At the very top I'm going to see an ad from go daddy And I'll see it for 99 cents So for the first year You can get it right now for a buck So after that it's a normal whatever it is 1799 or 1499 everyone pays that annual fee for a dot com But at least for the first year you can get it for a dollar That's what I would do for sure is is is Google cheap domains look for the ad at the top and and get that get that domain for a buck And then and then yeah once you have that dot com Then at least you have it. You don't need a website. You don't need anything like that. At least you have the dot com now And and and now you want to go into every platform and change the user name, which is super simple That's step one I just followed your thing kimberley sells for you. They don't have it with them They don't a gal already has it for you, but four is spelled out I got it. But hers is kimberley carter Okay So that I was just like really because you were saying that it was available. I'm like that look I see you right here This is not it. Am I spelling that wrong? Hey That that looks like it's available to me. Let me do it again It's inspired list the right kimberley sells for you dot com It looks available to me I'm not so on my phone and in my laptop what you're scrolling in that I'm seeing it's just um Can't even on last thing of this face. I can see Did it let me scroll on my phone Do it from your computer if possible That's what I need to do It says it is available kimberley sells for you dot com is available on go daddy Yeah, go daddy. I'd get it through go daddy. I've I've I've had a million domains for the past 20 years on go daddy So it's super simple lock down that name And then yeah, then then customize everything else Yodeling yodeling and What about slogan because everything I mean that's not really necessary unless you're putting together some type of Of offline marketing material then the slogan is cool. But just for for this right now the username is all you need Because I've always done smart realtor for you. Oh, yeah, I love that. That's perfect But that you wouldn't put that anywhere, you know in in go daddy or whatever or even here If anything if anything you can you can get some custom designs and some custom like like right here on your personal page this this cover photo You can put a custom cover photo on your business page a cover photo on your twitter a cover photo on your linkedin Um, and you can have those customized Simple simple simple you could you know spend 10 bucks and have some designer Design it and put your slogan on that. That's what I would do I would love to um and not take any more of your time to have it where they did pull me up And then my thing would be that would be my my title that I'm marketing is smart realtor for you. Yeah, for sure Okay Yeah, for sure And then and then step two is just the likes. I mean if we have any budget do we have any budget at all to run a facebook ad? Yes, okay What what can we put? Let's just call it let's just call it the first month Like if we ran this ad for one ad for the first even I know we're gonna hit our goal within a couple weeks But even if we were running it for a month, what's our monthly budget just for for this one ad? And I'll tell you how many we can how many likes we can really expect Um, I don't know how much it even costs, but I know that I was also looking um marketing through um marketing 360 Right. Okay. I'll have them set up to get information from them tomorrow To try and launch past some of these things that are my obstacles That's manage and oversee or Capture on emails even though my I do self Do my own marketing on my emails. I like my own matter And anything that any marketing company is going to do for you is step three Maybe step four if they have some type of landing page and then and then step five is the email automation So if any marketing company is going to do anything for you, it's to capture leads I'm convinced that everybody tries to start there What I'm doing is just dumbing it down And and and doing step one and two first So before that marketing company starts running targeted ads to capture buyer and seller leads, which is step three that like number better be up That's all I'm saying So I would suggest putting our next dollar and it doesn't have to be a lot Putting that next dollar into that light count before you go hire anybody to do step three for you That's what I said Well, I was just going to ask them because I know um a lot of those marketing things They're from like 800 to 1400 dollars every month and then you have course. Mm-hmm Of course For nine months for any results and I said no, I'm not going to to do that. Oh, that's crazy It's the face kind of marketer, but I still need to get in the face And that's where facebook keeps bringing me back, right? It just Well because there is some face-to-face a bit more about it um And then the other two is like you say people are all across country information sharing We pull people into our Meetings that type of group That's also more approachable than Things I could be wrong, you know, I know you're you're you you those are all different strategies at the end of the day How do I capture the lead? I got to capture the lead first So I got I got to run some type of ad to my local area to get their attention first And and I got to make it so simple where all they do is click on a button Go to my landing page and give up their name and number or name an email after that. I can direct them wherever I want But but but most marketing companies are going to run that ad to to do that to capture the lead That's what has to happen first You know that that's what justifies paying them a thousand a month because they're bringing in leads Wherever you want to take that lead from that point on that's up to you Put them in a group set up a networking event invite them here invite them there That's all up to you and that's why the email automation is so important. So you can nurture the list via email automated but again, it's all about Step one and two first like like that is what every every page is missing is just the credibility the basic basic And that's why whatever you don't need to spend hundreds of dollars on this ad Like you put a little bit towards the likes get that number up and then go do something more more You know lead capture, but that like ad that's not a lead capture. That's simply to increase the likes That's just what I call an ad that we need to do first, you know so It's totally up to you because as you start to run these ads as you hire anybody to start capturing leads for you It's that 127 that sticks out like a sore thumb So how much do you one do you charge and two how much are you saying Facebook since I've never run an ad? I don't know how much they charge to run an ad. It's totally up to you. Like I'm going to charge you a review That's what I'm going to get out of you You just tell me what your budget is for the month and it doesn't we're not talking hundreds of dollars Like you just tell me what we're comfortable with spending on one ad I'll run it for you You give me a good review and the reason why I do that just to be real with you Is in hopes of building a relationship and in hopes of you coming back to do step three Now this company you're speaking with tomorrow They may knock your socks off and that's cool But at least I got out step one and two for you And at least I got a good review out of you, which I'm going to leverage in the future But my whole intention is to have you come back and say, you know what that guy david he kept it real I'm not going to hire these folks at 1500 when I can hire him at 500 and he's going to capture the local leads for me That's my intention with you for the long run And and and as you step into my world And as we get this first step going It's my email automation That you'll experience And those emails are set up to go out over the next couple weeks to stay in touch with you And to get you to schedule another appointment with me. That's email automation So i'm not going to sit here. Hey cam. Are you ready to start step three? Hey cam. Call me back Hell no, I ain't got no time for that My email automation is going to build the build the relationship because from this point on i'm going to send you a handful of emails I'm going to teach you how to do these steps yourself And and if that doesn't work, which nine out of ten times It doesn't because either a person is either either slammed with clothes and escrows and they ain't got time to learn it Or they're just somewhat, you know tech Challenged and they don't have the patience to learn it So nine out of ten times you're going to come back to me anyways and say damn david You gave me all this value you taught me how to run the ad you taught me about landing pages You taught me about email automation and that's all through my emails And nine out of ten times a client will come back and say damn david. Let's go on to the next step Forget about the other company that was pitching me 1500. I'm gonna start with you That's my ultimate goal with you cam just to keep it real But even if I don't get you and you speak with that company tomorrow and they're like damn they blew your mind That's cool too, but at least I can at least help you with these first few steps And that's kind of also what I'm in it for you know what I mean Got it got it. I don't know Again, I'm not tech savvy. I and I can take the time to learn But um, you probably sit at your desk doing this all day long. That's all I do All I do I'll grab a shovel and dig my own grave. I hate it What what can we put towards a facebook ad this month that won't break the bank? Um, well as I'm looking at the domain thing. It's saying Blah blah blah $10 per year big fd So whatever it was a dollar or not. I don't care. Um start a website for free. Maybe I Maybe it says here if I create my own email I might be able to swap out so it matches my email a gmail Don't do any of that uncheck any upsell that they're giving you right now. You only want the domain for right now Okay Yeah, uncheck everything else and just put no thanks. No thanks. No thanks and just get to the end to to check out See, you know how it operated Awesome. Awesome. Awesome. So you got that name now now time to now it's time to change all Don't worry about that right now. I'll send you a video on how to how to change all the other names how to how to customize To fit that name now that we got It says here I must have done something wrong man because it's still out now asking for 29 bucks change so Yeah, I must affect that No, I don't are you able to share your screen? Are you on are you on two different parts of zoom? Like are are you on your cell phone and Yeah, okay, so um If anything click on the link that I that I messaged you click on that Let's hang up here or hang up on your cell phone and click on that link from your computer Actually, what I'll do is this I will type it in right because you had go daddy which Google that's there I just want to be able to see what you're seeing So if you click on the zoom link from your computer, you can share screen and then I can see what you're seeing Oh No, uh see you're Getting past my scope if I click the the thing is the click on Is on my phone that you're asking I'm talking to you through Like the zoom on my phone Yeah So go to go to facebook and and and go to my messages and click on the link the zoom link from your computer from your from facebook There you are Yeah, so click on that and then um Hang up on your phone leave meeting. I think you can click on leave meeting Yeah, so click on it from your computer And then you'll be able to share screen and I'll just see what you're seeing on go daddy Okay, so I have your page up Or did you put it on my page? No, um Just the link in the message click on that zoom link from your computer I know but that's the thing. I'm on it. I don't see the link You're on your computer right you're on facebook as well Yeah, so if you go to your messages that link the zoom link I messaged it to you I'm getting to it. I don't I'm like That's gonna allow you to join zoom from your actual computer No, I follow It's just you know what? It's not very user friendly. So it doesn't pop up and say Here's all your private messages. I'm like really trying to ask it to open up so I can see it Well, not to waste your time back to go daddy, right? It's got it was the screen that you had on my phone that popped up and it said it's still available I just didn't know why the same price that it says That makes no sense. Did you put your credit card information in already? What's that? No Okay, don't even worry about it. Let me get it for you I'll get it for you I won't be able to do this second, but I can do it tonight, but I'll let me let me register that name for you I'll do it for you Well, I can do it. I need to learn how to do this. Okay. So then I just don't know what part you're on Because you should Right dollar 99 specials save 60 on your I'll get it now Just uncheck any upsell like you don't that there You should check out at that price like no 29 dollars or nothing like that and make sure that it's for one year Don't register it for five years It's actually A month is what the promo is. It's not a year No, you should be hit the drop down you should see a drop down there that says one year Two years three years. It's at the checkout. It's like when you're about to check out Yeah, so the dollar 99 for a month Is the domain special Unless I do email address for a dollar 99. No, you don't need that So I'm just saying I think that's what the promo is. It's a dollar 99 a month Yeah, it wouldn't it wouldn't be that don't even I mean again, I I can't I just can't see what you're seeing But if you can click on that zoom link from your computer, I can I can see it Um This works Okay, are you You want me to put it on your page when I'm looking at and then you can delete it? What's that? You want me to put on a message on your facebook page and you can see what I'm looking at and then you can delete it No, none on that you could just share screen. I mean well, you didn't you didn't click on it from your computer, huh? The link the zoom link That's all I need to do No, but it's not coming up like when I scroll over to all my stuff, right? I don't see Your name Like look you you see my page, right that if I open up our messengers our messaging chat There's a link that I messaged you So you just need to go to your computer click on that and now you're on zoom from your computer I hear you Just telling you The link is not showing up on my computer In the message right here In our messages No That's so weird. It's right here right in front of me. So if you look at my screen, it's right here That's the link I sent you I messaged you my screen and then I was looking at your screen Yeah, it would be in the messages And then I've gone to my messages and You're not even on the list I'm not kidding. I mean so click on my or maybe type in my name and just kind of my personal profile and then click on messages I'll go back to your page Yeah, I'm not a complete ninja. I know I'm looking at it. So there you are All right. Yeah, click on messages and then that link click on that link There you are under your page not mine. Okay Let's see if that brings you on to zoom From your computer It's launching It showed that you had sent the message with the link. It just didn't show up in my messages. Gotcha That's okay Find you So it should it should bring you on Any second now? There we go. Okay. So now I'm gonna Admit Okay, so let me know if you can see Your page Your facebook personal page your facebook personal page from from my computer. Can you see me scrolling? Yeah, okay from your so now scroll down with your cursor you should see the zoom Uh toolbar there and you should see a green button that says Share screen says host disabled participant screen sharing Okay, I just I just stopped my share. So you should be able to You should be able to share now See if you can click it again I've been multi. Let's see if it Host disabled participant screen sharing. That's weird. I did not do that. That's so weird Try leaving meeting from your cell phone. So just completely leave that meeting and hang up on the cell phone Awesome. Now see if you can share a screen. Are you there? Okay. So now I cannot hear you Hi Kim Okay, so that's so weird I don't know why why you can't screen share But um, if anything if you can't get out of that part then I can easily register it for you. I mean Yeah, I just was trying to figure out. Is it um Is it a miss out? Did you see it read differently because I still see which is not breaking the bank you know, but um $2 a month That's not what it should be not at all not at all. Don't don't get it yet. Don't get it yet Yeah, don't get it yet. We'll focus on that. We'll focus on that. Let me let me look at that later I don't I've already taken a ton of your time. So I'll look at that tonight and I'll I'll try to register it for sure Okay, and I'll message you just What can we run the like at it? That's kind of what I wanted to start tonight as well So on that, um Does it should it be then a video that I have to create? No, not at all a simple image Like facebook already provides all the images like all I do is type in luxury homes and facebook's gonna pull Hundreds of images, you know in california That I can use so I always use facebook's image. I always type out the text and that's a simple like ad That would go to everyone on facebook who fits the interest of home ownership And it's just based on our budget that determines how many likes, you know, we can get so everyone has a different budget It's totally you know up to you what We want to put towards it Page goes off for right so for like I paid 60 bucks the first year 90 bucks the second year for It adds that come up on the business page. So they do every day What you see on my business page something about real estate and the properties Um Certain styles luxury backyards things that I cancel that Well, I already paid for it. But yeah that yeah any anything else I'm telling you anything else the side of a facebook ad is a waste of time and a waste of money fact Fact because as as we're posting good content 99 percent of people don't don't don't care about it So that's not where our leads are coming from at all Our leads are gonna come from and and the leads aren't even gonna come from the likes We just want to put a few thousand there real quick to get some life to the page That's where the next dollar should go. That's why it doesn't have to be a ton just a little bit of budget whatever our budget is But but our our leads are going to come when we start running facebook ads targeting your backyard It's not going to come from posting randomly or random articles of Buying or selling that's not where leads are coming from at all at all at all at all If I've got this right the theory is right to get enough get enough likes to get enough Facebook connections to where then when the facebook ad is run I get enough people Right or locally on that that will Somehow connect and click and that email will get generated to me Some some you're someone on the same page, but the it's two different things So first and that's why I break it down to to these basic steps Step two is its own entity step two is its own campaign step two is only to put a few thousand likes there Leads aren't going to come from there At all But the reason why that step two and not step three is because step two I need 2,500 or so. I need a thousand. I need 1,500. I need whatever. I need a comma in that number That's step two. I need a comma in that number Before I go on a step three Step three is when we start running facebook ads to your local area So the company you're speaking with tomorrow, that's the only thing they're going to do is they are going to pitch you on running Local ads to capture leads, but that's what I call step three So it it doesn't make sense to to start step three when we only have a hundred likes Because it's not that the leads are coming from the likes It's just the fact that when we start running ads to your local area I want those people to come to your page and see 1,700 likes You know what I mean That's the word Yeah Credibility that's all that is it's credibility now. They know that kim is the shit excuse my language But they just know that you're the you're the queen that you're the top, you know top dog like When they see a big number, but if we don't then we're spending whatever we're spending a thousand a month And people are still questioning our credibility That's what's crazy for me. Like I said when we first started speaking and that is it's all fake credibility and I started my career on real credibility Fortunately in all of the you know and all of it. I'm moving a lot of states. It's all been referral. So this is All right, I've done pretty much 90 percent all my business by referral having to start In all of this technology. I'm like crap But but see even even with referrals even with referrals If I if I had a message and I started running that message to my local area whether it was a flyer Whether it was a billboard whether it was a bus bench whether it was direct mail whether it was door knocking Whatever as I'm getting that branding out a facebook ad Whatever as I'm getting that branding out That makes my referrals That much more stronger Okay, so so you're gonna you're gonna end up doing something with marketing somehow some way 90 percent come from referrals But the 10% let me at least get my branding out there And and again the most cost effective is a facebook ad There's nothing offline where we can get our message across for that price at all and I'm not talking 800 a month I'm talking freaking 100 bucks a month like like start small like you don't need to hire someone to freaking pay him 1200 a month Right now you ain't you ain't there yet like start small And that's why I start by showing you guys These small steps first like let's get our links in place. Let's get our light count up before we even think about another facebook ad You know it's these baby steps because yeah, again, it is new to someone like you But but these are the basic steps that everyone misses and they just try to go for the home run When it's like dude, let's hit some let's get some base hits first Okay, and then you got companies pitching you 1500. It's like dude. Let me get some base hits first Like start me small. You don't start me at a crazy monthly rate. Like what the hell like Especially when nothing in my all my pages are even in order You know, but So okay, so for the domain and then I'm I'll let you go and I will go and do my app And I I guess I'm gonna do right so Kimberly sells for you will be my business page, but it will be at Yeah, keep the same thing pick one thing Yeah, one name for all but again, I'll send you a video. It's a short like 12 minute video. I'll walk you through step one We just got to know if if we can put anything towards a like ad Okay, so what's our budget on that and then I'll get that started tonight Well, I mean how much does 100 bucks go? I mean that's really That would literally take us to 1200 likes So that's what I'm saying like That's where the next hundreds to go 100 should go into that like ad and then every dollar after that goes into lead capture ads And by that time again, even if that company is off off the hook and you hire them tomorrow That's fine. But at least by the time they start running that which is what I call step three By that time you're at 1200 likes And all those links are listed now you look good now. It's time to get the attention of our local area So 100 bucks would literally take that number. What do you have now 12? You're at what do you have one one like one something, right? A hundred dollar budget would take that to at least 1200 And it would take it to 1200 within the next few days. So it's not like a long-term ad This is a one-time ad And we'd get there in the next few days How does it catch local though because face does an algorithm? What's that? How does it capture local does it well the likes that's where every agent gets it wrong Is they think that they could run the like ad to their local area and that's not what you can do You'll end up spending 1200 just for 12 likes Like and at the end of the day the likes that's not where your leads are coming from So the way you have to run it is you have to target everyone on facebook who fits the interests of home ownership And what I do is I exclude rotors So it just goes to everyone on facebook who fits that interest of home ownership and we get thousands of likes fast And that's it. It's like a one-time ad Now your page is in is in position to start running step three, which is local lead capture That's when you specifically start targeting buyers and sellers to give up their information That's step three. That's what that company tomorrow is going to pitch you on is capturing leads. That's step three All I want to do is get that like count up before your local neighbors start seeing your page And how does it how does it or you find local? How does it? Know that of my area you type in that local city So you could target anyone but that that local specific targeting is for step three That's when you start capturing leads for likes it's going to go to everyone on facebook But to answer your question We simply type in a city you can't type in a zip code, but you can type in a city So if you're in marietta, I can run an ad directly to that location if you have an address I can run an ad directly to that address and target everyone within a vicinity of that physical address Gotcha, so when it comes to lead capture step three That's where you focus on but for the likes that has to run to everyone on facebook And that's how we get thousands fast because it's a broad ad But when you go into local lead capture, that's what the company tomorrow is going to talk about that's step three And all you do is type in a city name and you target that city and you target that city only But that's when we're asking for information. That's when we're capturing leads This is the likes so Step two before step three is what I you know what I recommend I gotcha. Okay. So, uh, I would pick something other than where the the little area I live No, you don't got to pick anything. You just got to tell me your budget and let's run that ad tonight. That's it And I just got to I just got to get access to your business page So I can run the ad from your business page and and that's it And then you just sit back over the next few days and see that light count go from 120 to 1200 and then You go on a step three whenever you have the budget You know step three is is now we could start targeting for for leads That's step three that takes a little bit more than a hundred bucks Like you're even if even if you just run it running yourself, which is my goal My goal is to teach you to do this stuff yourself I truly believe you don't need anyone to run them for you Like that's where I'm really headed in 2020 with my business model is teaching you guys how to do it yourself Because everyone has a different budget and it's not hard to run them at all. Um But that's not right now like right now Likes and get those links up That's what has to happen now. So It's 1200 is that our number It's gonna have to be yeah, that's totally fine. Let me um go to your business page really quick All i'm going to do is let me um Let me See if I can pull back up Go to your business page sells for you. Let me see if I can find it again Um kimberley Okay, cool. So go to your business page and then click on You're gonna see settings In the top in the top right Okay, so give me one second all i'm going to do is just request access to the page so I can start the ad tonight Um, I don't need I don't need passwords or anything like that Um Yeah, no, that's fine that I could still have access to it before Before I before you change that or even after you change it doesn't matter, but let me know if you receive a notification It did okay, so click on that notification and then follow it through You're going to um, it's gonna say towards the middle of the page I'll say respond to request and you you'll see inspired digital Got it Okay, cool. And then if you follow it through it should eventually ask you for your password page rolls Yes So like you said, I don't know you from adam. So some were in there Got a trust I'm telling you kim and that's why the reviews that's what's so crazy about social media also on on the flip side Is that it's so easy for It's so easy for me Or it's so easy for you I should say it's so easy for you to go to my business page and give me a nasty review that I cannot delete So that's why in today's it's transparent as social media is and we think that it's such a huge world and and it is but at the same time Don't burn don't burn someone because if you do They can easily give you a nasty review that you cannot get rid of And that's on facebook alone like on facebook. That's why those all all my reviews man I freaking cherish the hell out of them because That's credibility and that's what you want to start doing in your business page as well as you start to close deals Like get these people to come over to your business page and give you a review Because what I've been able to do is get 65 people and when people look at that they're like damn Okay, this guy must be the real deal like who the hell and you go to all these people These are not no fake accounts. Like these are all my clients. These are all real agents Like there's there's her step one listed all the links and come over here to her business page And then boom we got this business page that's going up to a thousand So what she did is she had literally a hundred likes She put a hundred towards that budget and i'm going to take her up a little over a thousand And that's it call it a day. She has way more than everybody else And then and then and then step three obviously would be next, you know, that's lead capture so Check my emails over the next couple weeks and i'm going to just teach you these next few steps and If you have a hard time, you know, reach out to me So, um You'll send it to my actual email, correct? Oh, yeah, for sure. Whatever email I I Put in which is the email I have we have already that I already have from from us scheduling an appointment Okay, but let me make sure i'm connected to this page. Okay, perfect. So now I can just add myself and once this ad is done so our magic number Just because we're at you're at 120. So our magic number is going to be 11 extra 1200 Let's call it 1200 once you reach 1200, which is literally going to be in the next few days You can easily remove me This is just going to give me access to the page to run ads But once this like ad if we don't go on to step three, let's say you hire the company tomorrow and that's totally fine But at least you'll have a highlight count by then And let's say you don't need me after that once you hit 1200 Just you can go back in right where you responded to requests. You can now refresh the page and and you'll see remove So You can easily remove me, you know, once this ad is done But this is just where we start and then, you know, hopefully we can we can continue to build You know build a relationship because that's where I ultimately want you. I want to be capturing leads I want to be running facebook ads targeting that local area Capturing buyer and seller leads because at the end of the day, that's all that matters All I gave you today was a prep on what to do first before you get to that part And that's what we're going to do right these links and these likes that has to happen first So David that's for sure. Yes for for sure for sure. I appreciate you Just whatever just give me a card. What card can I use for the ad either visa master or amex? And i'm going to email you an actual receipt of the ad as well Pisa, okay. I'm I'm ready when you are