 Crop losses due to insipid and diseases are a major threat to farming communities globally. In case of rice, up to 37% of economic losses are caused by insipid and disease infestation. Timely, an accurate diagnosis and management of rice problems can not only reduce crop losses but also help protect the environment. Erie's rice doctor is an ICT-based mid-season interactive crop diagnostic team. It is developed to cater the needs of the extension and advisory service providers and farmers, aspiring users, to identify nearly 80 crop problems of rice, including insipid, diseases, nutrient deficiencies, toxicities and agronomated problems. It helps to visually diagnose the cause of the problem and provides all information on them, as well as recommendations to address them. Rice doctor is currently available online as a mobile app that can be downloaded free of cost on smartphones and tablets, thereby helping the farmers, access global knowledge and information to address their challenges. It can also be useful for researchers, students and private individuals. Click on the link above to learn more about rice doctor and innovative technological approach to enhance rice production.