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behind the scenes of the new Hyundai i40 reveal

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Published on Feb 24, 2011

Hi-ReS! is working on a design project for the new Hyundai i40, which will be revealed at the Geneva Motorshow on 1 March. Starting on Friday, 25 Feb, users can connect through Facebook to directly participate in the live light reveal. This will last for 5 days before the Motorshow, and users will be able to create their own personal light reveal via a live video feed.

To set the stage, literally, they've put together this short video of the set up for the reveal. The official site for the launch is http://www.hyundai-i40.eu/

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