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Published on May 14, 2015
Tal Florentin, CEO of UXVision, presents a complete redesign of the leading Tel-Avivian blog called maVeze aimed for Generation Y users. At the 2014 UX Awards in San Francisco, Maveze won the People's Choice Award.
The redesign of MaVeZe was aimed to create a new place to be, read and write, for the amazing colorful Tel-Avivian blogging scene. Creating a blog and media website for generation Y have made us look for new ways and approaches to communicate with this tough crowd. In the creative path we’ve been through we reset the way content should be created, we implemented a horizontal navigation model and found a way to make it fit and even support the business model. We found new ways for bloggers to create and pass what they have to say and for readers to absorb and provide feedback, breaking the walls between a blogger and his readers. Changing the rules was the right approach when dealing with generation Y and we were happy to see the immediate impact on the audience and market.