 situational awareness is so important, man. It's so important. Knowing where you are, what the setting is, and how to interact. You know what? Can I say this? It boils down to business etiquette. A lot of people don't know how to practice business etiquette. Or any etiquette at all. I think we also have a problem in this industry of people trying to benefit from other people. People rarely approach me and say, Wendy, how can I help you? It's always, I need you to do this. I want this from you. I want that. I have this great idea. You need to help me bring it to market.