 Our markers of success really align with the individual success markers of the individual manufacturer. Depending on the product category that you're in, the audience that you're targeting, you might have a different KPI or goal, potentially for each individual or maybe for a specific quarter. You might have different goals during peak selling seasons and downselling seasons during the summer months, during the winter months. So we align our end results with whatever you need to have as a success marker. The number one question that we'll ask you in the beginning of any project is what does success look like? Because even though we're running an email nurture campaign, is success really in email clicks and opens or do we have a bigger goal that we're going after? Are we actually raising general awareness? Are we looking to actually increase your market share? Is it leads and conversions or is it something else? We wanna align our end success, the true results with what's going to make a true impact on your business. Our clients come to us with a range of desired results. Sometimes it's very black and white, things like leads and sales, other times it can be awareness and brand building, things that are harder to measure. One of the really cool things that Vendio brings to the table is that we might bring up KPIs that they weren't aware of that they needed to track in order to meet their business goals. So a lot of times when we get in there and we really understand their business goals, we can actually add new KPIs that can help prove the activities that are a part of their digital marketing program. Companies may be in different stages with where they are at a digital presence or have different company objectives at different times of the year or within a say a five year period. What Vendio is gonna be concerned about is aligning your digital presence to achieve what company objectives are, making sure that you're driving the right conversations, driving the right sales activities that you want to achieve within a certain time period. So the efforts and the results that we will expect are gonna align with your company objectives.