 In a bid to contribute to the growth of Nigeria's creative industry, British Council Nigeria has announced the launching of a film lab Africa. In a press conference in Victoria Island, leaders of the resource persons say the innovation is designed to empower aspiring film makers and TV producers. Our correspondent, Paul George, was there. Here are British Council's resource persons and media professionals. They are here to provide solutions to some of the challenges the creative industry is facing in Nigeria. British Council head of arts, Nigeria, and regional lead for creative economy, Sub-Saharan Africa, Brenda Fashugba, explains the reason the film lab is starting with Nigeria. We're developing in response to some of the challenges in the Nollywood system and in the film ecosystem around Africa. We are starting in Nigeria because, of course, Nollywood originates from Nigeria. It's a learning program and at the end of the learning session we will have the opportunity for the class, the cohort of 60 students to pitch for grants. Fashugba says the program will be for three years and the Council hopes to collaborate with interested partners to expand the reach. We don't really have a very clear path for film makers to develop a career. So some of these things have been addressed in this program. This project is targeting people who work in the film industry, not people who are intending to work. There's a big difference. It's a three-year program because during it for one year we must have the big impact that we want to see. We diagnosed the various challenges and opportunities within the creative space, talking about the film, the music, and then eventually we hope to extend this to fashion. It's the first year of a three-year program which was started here in Nigeria and eventually extending across Sub-Saharan Africa. We actually had an opportunity to have a creative asshole here and the first lady of Lagos State, she managed to also join and share her experience and also the issues around women's rights, the rights of the girl child, also supporting young boys as they grow to ensure that they are safe and how do we ensure that well-being issues, health mental health issues are also embedded within the work that we do in the creative economy. As the film lab kicks off, the British Council of Nigeria is hoping to change some of the narratives in Nigeria's creative industry.