 All right, so good morning. My name's Chad Boninger. I'm broadcasting from my office in Alden Library to the three cohorts, AM cohorts in Copeland. So I've started recording here, so you'll have this recording to fall back on should you get lost during any of the things I wanna talk about today, okay? Some ground rules for today. I can't see you. I see a couple of people. I see like five people in AM 007 and about 12 people in 001. So I am basically talking to the void here, right? So it's a little bit challenging cause I can't see like when you nod your head in agreement that you're getting something or I can't see you start to doze off. So I need to pick up my game a little bit. I can't see you really react to my dad jokes, right? Anything like that. So that's a little bit challenging, okay? So I have to trust that you guys are all paying attention and you're awake and you're with me for the duration of what I'm gonna talk about today, okay? Everything I wanna show you today is helpful, okay? It's all gonna help you save time and it's all gonna help you do better research in this project, okay? So I'm not showing you junk here. I'm showing you everything that I have up to this point that I think will benefit what you're doing on your project today, okay? So I'm going to show you my screen and all right. And so this is the library homepage. If you forget how to get there, just go to Ohio.edu slash library because there is one of me and there are a bunches of cluster students. I like to put everything that I know about a project in the appropriate research tools for the project on a webpage, okay? Couple ways to get there, okay? One, you can remember my name. Just go up here in the top right-hand corner of the search box on the library homepage. Click on search here and then just type in Chad, okay? And that will bring up my staff profile. Just click on me here, all right? And then click on this link to my subject and course guides, okay? So this is one way to get there, all right? And if you scroll down this page here, I have my guide to the personal fitness industry right here, okay? So that's one way to get there, all right? This is probably the best way to get here because if you happen to not make it that far but you just click on industry research because you're just doing industry stuff, you'll see that there are guides for specific industries right here and personal fitness is right there as well. So really, you can't really miss it either way, okay? So different ways to get to my content that way, all right? An alternate way to get there is if you, on the main search screen right here, you can go and change this to subject guides right here and then just type in something like fitness, okay? And that will bring up my guide there as well, okay? So it's really up to you as far as how you get to my guide, okay? So what I'm gonna show you is a few tools that I think will be very relevant to you all as you are doing your research, okay? Before I get too far ahead of myself, I wanna show you there is a contact chat link right here, all right, which will get you basically the different ways to contact me with questions and that sort of thing, okay? Typically email or chat is usually the best. I've got chat offline right now because it's hard to chat and present to 140 students at the same time. Typically email or chat or you can make an appointment right here. This will open up my calendar up to a, it looks like about a month in advance and so you can go in and book a time that you wanna talk to you about research and that kind of stuff, okay? If you're in a group, let me know how many so we can kind of find a room if we have a space in the building to house multiple people, okay? All right, so having said that, the way this guide is organized, we're gonna primarily focus on three sections today, the industry analysis section, the businesses section and the consumers and customers section, okay? For the local industry and local business and local consumer info, that's more of a project to kind of focus and we'll do that, I believe the week after spring break, we'll look at those tools and that's kind of stuff for that project, okay? So we're gonna start looking at industry analysis here and so I'm gonna show you a few tools that can kind of get you up and running for looking at industry analysis reports and statistics for the industry, okay? The first one that we're gonna look at is IbisWorld and let me log in here. All right, after I log in this one time, I shouldn't have to log in multiple times, okay? So IbisWorld just recently changed their interface, okay? This changed like as of like last week so I'm still not entirely used to it yet but what I try to do is give you some things in bold to kind of try searching for to get started, right? So I might look for fitness, all right? So here's like gym health and fitness club in the US, gym and fitness franchises, right? You might search for yoga, right? So here's like Pilati and yoga studios in the US, okay? So different things like that. So let's just look at a sample report here to kind of show you the type of content that you can find in an IbisWorld report, okay? It's a great report to kind of get started, right? And they just totally reorganize how this is done, okay? So you kind of see, you have what the industry is all about here, the definition, major players in the industry if there are any, right? So gym franchises, there might be Gold's Gym, Planet Fitness, things like that, right? Main activities, similar industries. Here we have a gym health and fitness club in the US which is a similar industry, right? Weight loss services also probably in the personal fitness industry, right? And over here on the left-hand side, we see that we have industry at a glance. We get like a SWOT analysis of the industry, right? Okay, we get, you know, how the industry structured. We get things like, you know, current performance. We get things like, you know, the outlook for the industry, things like that, okay? So it's a great kind of place to look for information about a particular industry, a great place to get started, okay? Particularly if you know nothing about an industry, it's a perennial favorite for looking at an industry, okay? Having said that, sometimes cluster of students tend to over-rely on IbisWorld, meaning that they cite it 120 times in their paper and they might cite every other resource like one time, right? So don't let IbisWorld write your whole paper for you, okay? It's a great tool, but don't overuse it for your project. You wanna make sure you got multiple perspectives on your project, okay? All right, so that's IbisWorld to get started there. So I give you some search terms, fitness, gym, yoga, training, et cetera, that can be useful. First research is a nice compliment to IbisWorld. This one's a little wacky when you first get here. You gotta click once. And I'm actually gonna blow my text up a little bit. Maybe that'll help you see a little bit better, hopefully. If you don't see that, you got problems. Let me see if I can't do something real quick once I pull this over here. Sorry, I'm working on two monitors and I wanna make sure I got the chat open in case you all have some issues. All right, so you gotta click continue and then click submit here. And then finally, we're gonna get into first research here, okay? And the way it works, if we go in and type in, for example, fitness or gym or health or weight loss or whatever, we're gonna get reports that look like this. So here's like fitness centers, okay? All right, and the nice thing about Ibis or first research, excuse me, is that it does give you a little bit more global perspective than IbisWorld. IbisWorld is primarily US information here, okay? So you get kind of a similar kind of information that you would find in what you find in IbisWorld there. So here we got a forecast, right? We're gonna have things like critical issues in the industry, business challenges, trends, that kind of stuff, okay? Now, if you look at first research's forecast versus IbisWorld, right? They're gonna differ, right? Because we have different analysts looking at kind of the same problem, right? But potentially forecasting in a different way, okay? So bear that in mind, all right? So just to think about that, okay? So the good kind of place to look for both kind of information as far as like getting up to date with what's going on in the industry, okay? All right, Statista is also another perennial favorite here. So Statista, as the name implies, is really good for like statistics and all kinds of things like that. So I'm just gonna search for, so if we type in fitness, here's like fitness industry, you see there's fitness club, fitness training, all these different kind of search suggestions for you. So here we have fitness equipment in the United States, wellness industry, fitness industry in Europe and China. So there's all kinds of stuff that we can look for, okay? So let's see, for example, here's fitness equipment in the US or number of US club, health clubs and fitness centers, 2000 to 2017. Let's look at that, for example. So this is kind of interesting. You know, we found a report like this, we can see that the increase, it's on the climb as far as numbers, right? You can download this as an Excel file or as a PNG to put in your PowerPoint. There's also, if you click on the details here, we'll give you ever the information about that, right? If we look at the source, if we click on the source link, a lot of times it'll actually link you to where they got the original report, original information. In this case, it's a bad example because it actually shows you a report that you got to buy for a price, but a lot of times it'll link you to a free report on the web. So statistic in a way kind of acts like a little mini Google, if you will, okay? So it's a cool resource to try to find additional information on a topic, okay? So here we see there's stuff on here, health and fitness clubs. If we click on there, it's gonna take you to kind of the parent topic of health and fitness clubs and that sort of thing in statistic. So you can kind of go down a pretty big wormhole here if you're not careful, but you can kind of go and see there's all kinds of stuff in here to find information about fitness clubs or the fitness industry, that sort of thing. It's a great place to kind of get started, okay? Piggybacking on that, if you wanna look for other information, we'll scroll down here, looking at articles and trade publications and that sort of thing. I don't have anything under my industry websites yet, but as I discover things, I'll put links here for you to look for. I think clubindustry.com is actually on my current list of things to add to this area down here, okay? But business source complete is a great place, especially for like your annotated bibliography project, right? This is a good place to go. If you wanna say, let's find articles about, for example, Planet Fitness, right? We can go and find articles about individual companies, about the industry as a whole, right? Things like that, okay? So it's a great place to go and look for information about companies like that. Or for example, if we look for, let's see, Beachbody, right? Is the company that owns like Sean, and all that kind of stuff, right? P90X or whatever that kind of stuff. So this will kind of give you articles about that kind of stuff. So it's a great way to go and find additional content out there on whether it's the industry or let's see if we search for CrossFit or different kind of trends in the industry, that kind of stuff, okay? So we find articles about that kind of stuff, okay? I'm gonna segue into looking at businesses and peers and competition within the industry, okay? Basically, we're looking for company information for particular companies, right? And you'll probably identify some of those companies as you're looking at the broader industry, okay? DMB Hoovers is a great place to start when you're looking at particular companies, right? We don't need that, we're good. And don't show me again, thank you. So if we wanna search for like some of the main competitors or our companies in the industry here, for example, here's Planet Fitness and Planet Fitness is a publicly held company, means it's traded on a stock exchange, right? Here we have information about Planet Fitness. If we want to, we can click on Fitness and Recreation Centers and that will give us more information about more companies within the industry, right? We have some of the analyst reports, market research reports here, stuff on Fitness and Recreational Sports Centers in the United States, right? So we get stuff that way. So there's lots of stuff you can go in and find information about either a individual company or the industry here in DMB Hoovers, okay? You get stuff like company news. It's a great way to kind of limit just to news about your companies in the area to kind of get a, how that's kind of clever. Planet Fitness calls bull fit on the Fitness industry, funny. So you get kind of different kind of information about news in the area about the particular company in the industry, that kind of stuff, okay? You can look at things like competitors or closest industry peers. We'll give you information as far as like, other companies that you may wanna be looking out for in the same arena as Planet Fitness, okay? So a great way to kind of get started with some of your general company information there, okay? The next one that is pretty good for general company stuff is Mergent Online. And we're just kind of the same way. If we go in and search for Planet Fitness and that totally blew up all those, there we go, that's a little bit better. Search for Planet Fitness, all right? So Planet Fitness, again, is trailing New York Stock Exchange, the publicly held company, right? So that's why it's in here, right? But a lot of times when we're doing kind of this granular level industry research, if we look at some of the larger companies, we can kind of identify industry trends according to those larger companies, okay? So here we say we get, for Planet Fitness, we get general company financials as far as how are they doing, right? So what's their sales like, things like that, okay? We get a decent list of competitors over here, another place to kind of identify peers in the industry, okay? So you get other places to look for. So I learned some things just by looking at this and found like Towns Sports International, which is a holding company for a lot of different fitness clubs in the Northeast and Mid-Atlantic of the US, right? So I never heard of that company ever, right? So it's a good way to kind of identify other companies in the industry sphere. Another thing to look at as well is under the Reports tab here, just kind of hitting some highlights for you, there are these Broker Research Reports, okay? And what these are, these are basically stock reports that analyze Planet Fitness from companies like Zaxx or Wright or JP Morgan, you've probably heard of them before, right? So these are all brokerage companies that are analyzing Planet Fitness as a stock, okay? So in many cases, these things will actually look at, look at how the company's doing in light of how the industry's doing, okay? So typically it's very stock focused, but you can get some, this is an example of one here, you can get some information about how the industry is doing, how the company compares to how the industry's doing, that sort of thing. In some cases you get some, it's more textual analysis than this one, this is more, you know, a lot of financial stuff, but here we have some key developments of what's going on in the company, you know, business summary of the company, things like that, okay, that would be useful to you, okay? So another place if you wanna get that granular into that kind of information, okay? All right, 10Ks, 10Ks are what public companies have to submit to the Securities Exchange Commission, right? The federal government made to say, hey, these are our disclosed financials, this is how we're doing business. These are really cool, you can use the Edgar search form right down here to search for 10Ks or search for companies, but to kinda give you an idea, I linked to two of them here, Nautilus, which is a home health fitness equipment company, right? And Planet Fitness, which is obviously a gym, right? So if we go here, this is gonna take us to Planet Fitness's 10K at the government website, right? And what I wanna look for specifically are these things that are called risk factors, okay? So the risk factors, whoops, I scrolled in too much, it took a little while to load, there we go. So risk factors is basically the company identifying the things that are kind of volatile in the industry, okay? So the company itself, in this case, Planet Fitness is identifying things that could harm their business, right? So it's a good place to kind of look for information. Again, not an industry report per se, like you find in Ibisworld, but it's a great place to kind of go in and look for information as far as what's going on in the overall industry that could affect their business, right? Okay. So a great place to look for that kind of stuff, all right? So finally, look at PrivCo real quick. PrivCo is really good for private companies, okay? In this case, we look at, log in here. If we look at a company like, I mentioned Beachbody earlier, Beachbody is actually a private company. If we look at Beachbody, here's Beachbody LLC. So this gives us basically, this is one of the few places that can give you some financial information, not necessarily all, but some financial information or total employees, that kind of stuff for privately held companies, okay? So Beachbody is one of the main kind of at home fitness. It's actually a multi-channel marketing kind of program, but it's a multi-level marketing, excuse me, program, but it's one of those places that is kind of in the rise as far as at home fitness kind of stuff, right? And you kind of see that their sales have shown that, right? As have their total number of employees. So this is a good place to look for information as far as how is the company growing? What kind of investments are they getting from seed funding or venture capitalists, that kind of stuff to see information like that, okay? All right, at this point, it would be where I'd ask you if you're okay and not to your head's nod and that kind of stuff, but since I can't see that, I'm gonna assume that we're still good to go. We're gonna segue into consumers and customers. All right, so I've got two areas in here that I wanna show you for, particularly for fitness and health clubs and that sort of thing. So when we're looking at industry analysis up here, these kind of things kind of cover the larger industry as a whole, whereas under the consumers and customers section, we're getting into what are called market research reports, right? Where they actually do consumer level surveys of people who use a particular product or engage in a particular activity, okay? The first example of this is a database called Mintel and it's especially useful for this project, I think, all right? So Mintel, if we were to buy a Mintel report on the open web, right? It would run the neighborhood of about $5,000 a piece, okay? So that's why we have this little Mintel I can make access splash here, we gotta scroll down and we got to agree here and click I accept and we'll finally get taken to the Mintel homepage, okay? Once it loads. All right, so the way Mintel works, you can kind of see Mintel covers lots of different kind of consumer areas from mattresses to food service to incontinence products, right? To, you know, information about hockey and Hispanics, right? So stuff all over the place, right? Added towards to its higher education, wine and spirits, things like that, okay? So what I found in bold here again, excuse me, is that there are some reports in here for things like, if we go up here and look right here as a search box, it kind of hides from you there. If we search for health, it should auto populate for us. Let's do health and fitness. They just changed their homepage like last week as well. So it's a great time to be teaching this stuff. So I'm just gonna search for health and fitness and see what we get here. It may be being a little sluggish for us as well. It's being really slow. All right, that's what I wanna look for here. So here's like health and fitness clubs, right? You'll also notice here is like active outdoor enthusiasts, right? Well, not necessarily a health club per se. Some people in personal fitness may engage in some of these activities as well. So it might be worth looking at as well, okay? Let's see what else we have. We got supplements, right? Healthy dining trends, health management trends, okay? Let's see. So we're getting personal health, right? So we've got all kinds of stuff in here that we can live for wellness trends to watch for in 2020. So we're finding some pretty good stuff. Wearable technology, and this is your Fitbits, your Garments, and your Apple Watches, that kind of stuff, right? Exercise trends, right? So we have all kinds of cool stuff in here that we can find. So let's look at this report for health and fitness clubs, okay? So what these reports are, they will survey typically about 2,000 people and ask them questions about their particular product category or interest or that sort of thing, okay? So here we have, you know, you get information about, oh, sorry, scroll down here a little bit. I typically browse this this way. So you see there's stuff in here on, you know, market factors, market size and forecast, for example, right? We get stuff on major brands. So here we see this is an example of the overall market, how the market's growing, things like that. Total revenues and forecasts in the U.S., things like that, okay? If we look at the consumer, here we get into like your consumer demographics and psychographics, okay? So these are your things like, why does someone do things, you know? Why is someone motivated to go to a fitness facility versus go home, right? What are they doing instead of doing fitness or their alternatives, right? So these are their motivators, AKA psychographics, right? Why do people want to do this thing, right? So they want to go to look better, to relieve stress, improve their confidence, et cetera, et cetera. And so here we see things, you know, answers to these questions by demographics. Now we're mixing demographics with psychographics here in Mantell, okay? So it's a great place to get this kind of information. I also want to show you while we're in here, is for the newer reports, basically 2018 or so and beyond, this is the 2019 report, there's this thing called this interactive data book, okay? So if we want to say, let's look at motivators to go to a fitness facility, all right? Let's do that and click on go to data book and we are just going to continue here. And we're going to close that because we know what we're doing, okay? Basically, this gives us, I lost my, let's see, let's look at motivators to go to a fitness facility, okay? So this gives us information, let me try to zoom in a little bit here without breaking it, okay? So motivators to go to a fitness facility. They, so they asked people who said they had any club usage, why do you want to go, okay? So again, this looks pretty similar to what we've found in that report in the report section of Mantell. Now, what we can do over here is explore the demographics of that particular question, okay? So again, we're going to build a chart based on, okay, we're good, we're going to close that. We're building a chart based on demographics and demographics and the psychographics, right? So this is a way you can kind of go in and get information for that kind of stuff. We can also view this as a graph, right? Okay, so it's kind of a way that kind of you can share that. You can take a screenshot, make your own table, that kind of stuff with this kind of information. So it's a great way to kind of go in and look at information like that, okay? You could also go in Mantell here and search for specific brands, right? So you could search for Fitbit, Garmin, Weight Watchers, Planet Fitness, maybe CrossFit, those kind of things. So search for kind of those larger product categories as well to see if those bring up any other reports for you too, okay? So again, it's a great place to look for that real kind of consumer focused information, okay? All right, the last one we'll show you here it within the customer to consumer section is a database called Simmons Insights, okay? We'll probably get real granular in Simmons when we do project two, but I want to show you just kind of I want to show you just kind of a bird's eye view of how to use Simmons because some people use it for project one last semester, okay? And I do want to scroll down and show you that I've got some suggestions down here on how to search for specifically fitness and health information in Simmons. And these tips will continue to grow as I discover them as well, okay? So we're going to click on Simmons and log in here and we will proceed. All right, so the way Simmons loads, it loads in this cross tab section which is a little bit overkill for what we're doing for project one, okay? So you probably don't need to use this for project one for this section, okay? But what you're going to do is go under essentials and click on quick reports, okay? And I believe I have, yep, note for basic demographic profile, use the quick reports found under essentials, okay? So it's got that spelled out for you there too, all right? So we went to essentials, quick reports, boom, we're right here, okay? Now you can search right here, but sometimes searching here is a little bit challenging because you don't necessarily know what's in there, okay? And a couple of things I want to show you. You may say, well, you know what? I really want demographics of people who use the Peloton bike, okay? Well, if you look around a little bit, you probably start to think, well, this is 2016 data. Am I going to find information about people who use the Peloton bike? No, right? Because Peloton came on the scene, what, 2018, early or late or early 2019, right? So we're not going to be able to find information about that in here, okay? What we can do is what I'd encourage you to do is right here under all, rather than search, you're going to click here and we're going to look at the dictionary, okay? So this gives you an idea as far as how Simmons, now let me blow this up a little bit so we can try to see that a little bit better for you. So if we go here, click on Dictionary, it gives you a dropdown menu of basically all the stuff that Simmons asks questions about, okay? So what Simmons or what do they do? It's somewhat of mental, they survey, excuse me, survey consumers about different kind of products, categories and interests, okay? Now, for whatever reason, they put health and wellness and physical fitness and sports interest under entertainment and leisure, okay? So if we click there, we can scroll down, here's stuff on like physical fitness programs, right? So maybe you want to say physical fitness program, where did you exercise? Or let's look under sports and fitness, let's look at sports played every chance we get. Sorry about that. And if we scroll down, here's aerobics. Here is stationary bicycling. So these are people who like to stationary bicycle every chance they get, which means these are probably the same people who will probably be more inclined to buy a Peloton bike. Excuse me. So what we're going to do, we found this, we have to make it our target consumer. We're going to click on target, all right? We click on demographic profile, and we're going to click on the arrow to run our analysis. All right, so now what we get, we get demographics, including general statistics, education, ethnicity, race, income, age, gender, of people who say they ride a stationary bike every chance they get, okay? It's a great way to kind of look at people and see how this might match up, ideally with people who would potentially buy a Peloton bike or a Nautilus bike or that kind of stuff. Okay, it's a great way to do that kind of stuff, all right? There's not stuff in here on Fitbit, but there is stuff in here on, if you went in and searched for something like wearable, right? So here we have information on people who use a wearable tracker, right? Again, this is 2016, right? So bear that in mind, right? So it's a little bit different. The reason it's 2016 is because we have an academic license, okay? But here's demographics of people who in 2016 said that they have a wearable device. Okay, so it's a great way to kind of go in and look again for more information, more demographics on those kind of things. Again, if you go into the dictionary here, there's also in addition to the entertainment leisure section, there's a lifestyle statement section. And here we see here's stuff about diet and health, right? Might be worth looking at. So here are things like attitudes. I agree a lot to these statements. Things like I'm in control of my weight, right? Let's see, I make sure I exercise regularly. I agree a lot that I make sure I exercise regularly. Let's see what that's all about. Let's use that as our target, all right? And we will run our analysis again here. And so here we have people who say they agree a lot that they exercise regularly, right? So you can kind of look at that information and get similar demographics for those kind of things, okay? So that's a kind of Simmons overview, kind of in a nutshell, all right? If I lost you there, what we did is we created a demographic profile which is linked right here, okay? This right here shows you exactly what I just did. So I've got a video tutorial here as well as a step-by-step on what we just did to create a demographic profile, okay? Kind of walks you through that kind of stuff, all right? Okay, as you have citation questions, if you click on APA citations here, I actually link right here to my friend Steve's guide on how to cite business databases in APA format, okay? And so he's got a nice PDF here that is well done. Basically it gives you examples of multiple types of databases, that kind of stuff inside an APA format, specifically for your answer bibliography and that kind of stuff, okay? My recommendation is basically be consistent, okay? Some of these things are very weird in there's no author, the title may be kind of like off, you know, or missing things like that. So just do your best, okay? Basically your instructors wanna know where did you get it, right? When was it made, right? Who made it, right? And where can I go find it if I want to trace back your research steps, right? So that's kind of the important thing about citing your stuff, okay? All right, so again, if you have questions, contact me, I'll be around. You know, usually make an appointment or send an email or use the chat function from online as well. All right, I'm going to stop right there and pause to see if there are any questions. If you have any questions from your room guys, you can either just use the mic or use the chat. Otherwise, I'm good here. So just let me know what y'all need in your rooms. I'm going to wait about five more seconds. Cool deal, looks like everybody's good. All right, thanks guys. Good luck your research and have a great day.