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Published on Sep 2, 2011
Pat Spenner, the Managing Director of the Marketing Leadership Board at the Corporate Executive Board, he wrote a great article on the New Media Ringmaster in the Harvard Business Review earlier in the year and we wanted to bring it to you - our DMA2011 attendees. Pat will be bringing a fantastic panel of brands to his session on October 3 and you can join them there and find out so much more about new media ringmasters!