 than Better World 2018. Who are you? Yeah, hi, my name is Wes Obel. I'm an account manager for Toradex and I'm going to introduce you to our partnership with Qt. Qt. Because we have the Qt booth and there's some demos right here running on some Toradex boards. That's correct, yeah. Yeah, we've got demos here so you can see this is a Toradex song. We can get explanation here in a second but four of these modules belong to Toradex which is at the highest partnership level with Qt. This is a representative from Qt, Risto. Hello, my name is Risto Avila. I'm from the Qt company and I'm part of the professional services team. I'm leading the team who is responsible for creating the proof of concepts and all kind of demos and customer products. So is it great to work with Toradex and making new concepts? Yeah, really. I have enjoyed the flexibility of their boards and of course the support for the boards that I have been getting from them. Did you work on the fastest car in the world? Yes, yeah. Did you do that one? Yes, I have been also doing the fast boot demo and that was especially interesting since I started with NXP DevBoard and also continued with with Battle of Boards using the Toradex board which was in the end the faster one. So which which cool demo do you have around here? In here we have our basic setup of Qt for device creation so basically the idea here is to demonstrate the IDE on the desktop that you can really easily deploy to Toradex devices because we provide ready-made images for the Toradex. This is basically the same thing. Just duplicate and in this one we are demonstrating the 2D cluster display so basically we have a NVIDIA board next to it which is doing the 3D stuff and then we have the IMX6 quad-core from the Toradex doing the 2D version of the same cluster. And so you say ready-made is it one of the things, should we walk just over there for a change? Is it one of the advantages of Qt that everything is ready-made and packaged and ready and just works? Yes, that's pretty much one of the advantages when you are using the Toradex board. So Toradex belongs to one of our partner groups and we do provide the ready-made images only for the Group1 devices. What is that? That. So this is a set of Qt software? Yeah, that's also running Qt software. So basically it's a tractor thing, right? Yeah, so they are doing a well basic concept with the UI so you can fill around with the tractor. And here's some fast boot. It's something that actually has been deployed, right? Yes, so this is a Qt application that has been actually deployed and it also has a customized bootloader and also a Linux kernel. So yeah, you can see that it starts quite fast. So whenever you see the first bits on the screen it's already coming from the Qt. So there is no splash screens or anything and it's running QML. That's really important when you start the car. You don't want to be waiting for a minute. Yeah, exactly. Yeah, that's the kind of a point of the whole demo to show that it's not Qt that is slow and you can start really fast if you do the optimization right. It also runs on one of the fastest chipsets over here, right? Yeah, exactly. So basically you just saw the NVIDIA version. This is now running also on IMX8 from Toradex. So that's our latest greatest stuff. So basically it's running the Qt 3D Studio. This is the one next, by the way. This is the top of the line IMX8 from NXP. Which Toradex has early access to this one. That's correct. One of the select few to get early access to that. And the companies that want to start projects with this can discuss maybe with NXP and get early access before it gets mass produced. Yeah, exactly. And you'll be helping? Yes, and Toradex were kind enough to actually provide us also early version of the IMX8 as well. So what makes Qt special? It's not just Qt, right? Yeah, it's not just Qt and it's not just the UI framework. So basically it's a middleware framework that provides you a different kind of connectivity settings and connectivity stuff. So basically you are able to create easily Bluetooth and NFC and network connected devices, for example. Alright, so it's a very busy conference. The embedded world for you, right? Yeah. Cool. I'd like to show you, we have a partner here that's actually, thank you. It's taken our technology and integrated it with Qt. So this is Peter from AE. Yes. And Peter can explain how all of these technologies were put together in a real application. Exactly. So I am Peter Animat. I'm actually coming in from the Netherlands. And, well, I'm an engineer by training and we started this business 10 years ago. We've been working with Toradex for the best six years now, I believe. This company right here is A-Technology? Yeah, A-Technology. So is it because you want to be number one on the list or why do you say A-Technology? It's basically because my last name starts with A. It's very simple. And also we're like prime quality. So I felt like it sort of matched. Well, so right. And so what is this demo right here? So this is made for a retail store. This is actually like a sales suitcase. What are you seeing here? Well, that sales engineer has taken to the road to actually demonstrate the product to supermarket. You can close it open? Yeah, definitely. But let's keep it open for now. And there's actually two products being demonstrated here. First, you have like the shopping shelf. The real one is actually like one meter wide, which is probably like 50 feet. And it has like a sort of... It shows products, it highlights products in a way that currency markets can't really do. So it's like expensive when it can really sort of... It's a special display down here, you say? Yeah. Yeah. Very long. Exactly. Very small and long. And actually there are three of these next to each other in the actual product. So we've got a smaller one for the demonstration purposes. And where does that go? Like a shelf in the store? In the shopping shelf in the store. Exactly. Exactly. So that's like a mesmerizing shelf because it's going to be stereotypical. Exactly. And it shows like all these wine comes from these farms in France somewhere. And it's likely to upsell in that sense. And they're likely to be spending money in that store because they don't think that's a serious store. Exactly. So it's just a loop? Are you just doing a video player? In this case, we're doing a video player. But in the actual application, there's like sensors beneath. When you actually pick up a product, the product responds to it the shelf. Sensors? Yeah. So it actually shows you like, okay, you picked up this perfume, for example. And it's an offer now for this price, but you might also want to try this new perfume. That's for similar. But it's... Do you have that on the market? It's on the market. Yeah. You're shipping. It's... Oh, no, I'm not shipping. No, no, no. We... Our business is like consultancy service. So we create products for clients and they're shipping. They're shipping. Yeah. And they're running with these... Toradex units. These Toradex... Which one is that? This is actually the wrong one. Yeah. Because we're running on the Toradex Emix 6DL. Yeah. Which is the Colibri, actually. Yeah. And this is the UL, I believe. So it's... We're using a little bit more powerful because I feel like... Where is the board in here? It's actually underneath this area here. So video player, but you have interactive stuff. Exactly. So you basically interact your trigger on the video, another video or something? Yeah. Yeah. Exactly. Locally. And what we also do for... Well, it could, but we decided to actually take it out because it will annoy people really quickly. I know we felt like... Exactly. Ping! You know, you're like, oh. So, and then there's this display, which is completely different. And in the actual market, it's being used in landscape mode. And it's actually a portable device. You can actually click on to a thing called a power reel. And it locks in it. You can shove it around. Which is like, if you have your vegetables and you want to highlight your vegetables, for example, you actually position them properly and then show a video or demo about the farmers that are actually making the fruits or vegetables. And it's also running cute. It's also running the movie player. If you move there, it stands. There's no interaction in this model. In that sense, because it's all way higher for the customer. And it's also in the market right now. So, yeah. So, if the customers want you to do more and more different stuff, you can just do it? Yeah. Yeah, because we do... What is this? This is a barcode scanner. So, this is like an integrated Android device with a barcode scanner on top. Is there any toward next to that door? No. So, it's running Android. Yeah. And it has barcode scanner, camera. Yeah. Is this mass production? Let me double-check. It's as typical as we demos go. You can see it on my hand that it's actually storing the barcode scanner. It's great. And here's the service offering Europe and North America. That's it. Yeah. Yeah, we have to limit it somehow, right? Yeah. And you based in the Holland or no? Yes. Our main office in Holland, in Rotterdam. And we also have an office in London now. So, we're a total 12 capacity. Mostly an engineer? Yeah. Yeah, of course. Yeah, of course. Look at me. So, what is your role in the company? I'm one of the founders. And basically, I try to manage all the projects, or most of them anyway. You don't really have a CTO CEO. I believe in like a 12 people company. It's more like a managing partner. And that's it. And you're all busy all the time. So, that means you have lots of work. Yeah. Yeah, yeah, yeah. We work basically, well, 15 hours a day. So, if you're looking for a job, no kidding. Yeah. In Amsterdam. Rotterdam. Rotterdam. The greatest poor city of the world. The greatest place to watch Federer play last month. That's true. Yeah, I wanted to go there. So, actually, you're very happy to work with Toradex. It's kind of like a cool thing for your company, right? It is. It actually allows us to really develop really quickly, you know. I think it leverages our engineering power, really in that sense. Is there any chance you want to work with this, the QuadMax? Definitely, definitely. How much would you be doing with that? Well, there was actually someone approaching me for trying some more like image recognition to actually incorporate in an automotive situation. So, we'll probably start with that. And then let's see where it goes from there. Because you need like a powerful application to actually justify it, I believe. If you use this as a video player, I feel like, yeah. I did some videos with some Dutch solar cars. Like solar powered cars. Maybe you can make them self-driving. Self-crashing, yes. Self-driving I have to think about. Any idea you'd like to do, you can do. So, it's up to you. Yeah, that's true. It's true. But it's also always an investment. If you do something very complex to solve, it takes a lot of time, obviously. And if you can feel it in simple like... And bugs. You know how to fix them? All the bugs. There's lots of bugs. Yeah, yeah, yeah. Right? So, you just debug. Yeah. It's like a crossword puzzle, really. You just go in it and you fix it and... Yeah. All right. All right. And so, thanks. So, what's next at Toradex? Is it going to be busy in the next few months? Yes, yeah. We've had an amazing amount of interest in the new IMX8 QuadMax. And I think that when that becomes a production device, we're going to have a lot of opportunities. I mean, we're already lining up samples for customers to test. So, it's a pretty exciting time. And you're working on some content on the official channels too? Yeah. Oh, yeah. We've got a webpage devoted to it. We've got information on our brochures. We're going to have some webinars. There's definitely going to be a lot of content available for that new... The NXP IMX8 QuadMax, which is the highest-end IMX8 processor that NXP has. Not to be confused.