 Good morning, everybody. JR Fisher here. It is Monday morning. We made it through the weekend. We made it through the week. Heck, we've made it through almost a third. Can you believe this a third of 2021? Didn't it seem like 2020 lasts forever? Welcome everybody. If you're new here, hey, I do these live trainings in the morning to help you start running, grow online businesses, not selling you anything here, just trying to give you some free training. Please do me a favor, hit that subscribe button if you would there. And also ring the bell, turn on all bell notifications so you're notified each and every time that I upload a video or I go live. Hey, make use of this chat area here. My buddy James is monitoring you guys. Hey, this is loud and clear in Savannah. Oh, already smashed the like button. Make sure you do that, guys. Smash that like button. Give me that thumbs up if you would. I'd really appreciate it. Really helps the YouTube algorithm. So each day I'm gonna have a different subject and I'll talk about it. It's gonna be picking your niche today. However, if you have any questions about starting running and growing online businesses, put it in that chat section. If you have questions and it's not live anymore, don't worry about the chat, put it in the comments section. I swing back by those and answer those. I'll be jumping in there today. I had a lot of good comments. It's funny, I have one video that's got more views. Gosh, it's gotten so many views. But the one problem with that video is my editor put the music on there too loud and it kind of drowns me out and I get comments every single day on that and I'm thinking, wow, now having a bad video gets you a lot of comments. Maybe I should have more bad videos. I don't know. But I get a lot of that. James' Whiskers looking good, JR. Man, I'm telling you, I'm nearing the end on that, James, this is getting to me. I don't know, it's getting to me. Not to mention I look like an old guy, right? Not that I'm not an old guy. I'm just saying it makes you look a little bit more like it. So I don't know. And I'm not into dying hair and all that kind of crap. I'm not in any of that. But welcome, everybody. I hope you're having a great day. I want you to go ahead and put your suggestions in there. Today we're gonna talk about picking a YouTube niche. Super important stuff, guys. I mean, super important. If you're ever gonna consider doing a YouTube channel, you're gonna wanna watch all of this video today. I usually hang out here about 30 minutes and just kind of give you information. It's a good idea to take some notes. I do cover a lot of information. However, like I said, if you've got questions and you wanna go in another direction, feel free to do so and I'll be happy to answer your questions for you. But today we are talking about picking a niche. And you know, it's funny because I go to some of these channels and it's like one day you're in a restaurant eating and they're critiquing the food and the next day they're picking out what they're gonna wear and then the next day they're fixing something in the garage and those channels will never, ever catch on. Now you may say to me, oh, that's a lifestyle channel, JR and there's people out there like Casey Neistat and he does stuff like that. Well, you know what? There's not that many Casey Neistats and to get going nowadays, you gotta have a niche guys. You can't just randomly do videos about all kinds of different stuff. I guess there's exceptions. If you're some hot chicken or bikini and you wanna do that stuff, you're probably gonna have people watch you no matter what. But the problem is if you don't have a niche when it comes to your CPM, your cost per thousand advertising on there, it's gonna be very low. If you don't have a niche, advertisers can't target your audience and if they can't target your audience, you're gonna get paid very little on ads. So it's really important that your CPM is high and the only way it's gonna be high is if we can say, hey, your channel is about X. If you can't say that, in one sentence, my channel is about this. If you can't say that one sentence, you probably will not gain traction or at least it'll take you forever to do so. So I do implore you to listen to what I'm gonna tell you today. And when you're picking stuff, guys, I would also tell you, make sure it's something that really fascinates you. It's something that's really interesting to you because if not, you're gonna get bored. And I mean, the YouTube channel takes a long time. This is 2021. I started mine in 2015. Now in 2015, I didn't know what I was doing. I didn't know what I was doing in 16, 17, 18 and probably 19. At the end of 19, I started going, oh, I gotta do this and this. So I started working a little bit and then during 2020, I worked pretty hard on it and got it going. And I'm real close to that 5,000. I mean, just a little over 100 subscribers from that 5,000. So guys, do me a favor, subscribe to this channel. It would mean so much to me, it really would. And it's just a goal thing now. I mean, I've gotten up money. We make enough online, I've sold millions of dollars of digital and physical products. It's not that thing, it's just achieving that goal and get that 5,000. Then I'm sure it's gonna be 10,000 and 20 and so on and so on. The next thing I'll tell you is once you pick something that is of interest to you, make sure there's a demand for it, right? If there's not a lot of people out there talking about it or interested in it, then you're probably not gonna do well. And I think a lot of people try to find something so unique that nobody else is doing and nothing could be a bigger mistake. If nobody else is doing what you thought of, probably there's no demand for it. There's probably no demand. And you may be thinking, oh no, I'm cutting edge. You're probably not gonna be cutting edge. I mean, YouTube's been around for many, many years and to be cutting edge now, the odds of that are not real, real good. So this is true if you wanna make money on YouTube or if you just wanna get subscribers and you want people watching you. I don't know why you wouldn't wanna make money on YouTube. I mean, I think that's very helpful. You could do things like you could use the keyword planner, the AdWords keyword planner and it's gonna tell you how many people are searching for a particular subject. You could also look at Google Trends to see what's going up or what's going down or at least staying steady. You don't want something on the downtrend. You could also look at competition and I would tell you, you wanna find something that has a lot of competition, a lot of competition. That tells you there's a lot of market out there. A lot of people are afraid of competition. I'm not. There's a lot of people that do what I do that teach people how to make money online but I want mine to be better. I want mine to be good. I want mine to be really useful to people. I want people to say, hey, I did this and I got these results. As a matter of fact, I wanna really motivate people to do stuff. Paul the other day, I talked to him on Saturday, he sent me these t-shirts he did and I've been talking to him for a couple of years about getting his business going and he's doing it. So hopefully I had some of that motivation in there for him to get him going a little bit. So once we've done that, I would say the next thing to do is to look at YouTubers in that particular niche. What kind of content do they deliver? What are they doing? Are they filming outside, inside? What length of videos are they doing? What style of videos are they doing? Why do people watch them? The top YouTubers, there's a reason why people watch them. I've noticed a lot, because I like the food blogging stuff and I don't have a channel for that but I will soon because I'm gonna do some cooking ones. But the food bloggers generally have a template where in the beginning of the video they show how good all this food is and they have some music playing and they show them traveling and then they show them actually going to the restaurant and then they finally get to the restaurant and then they order and then the food comes out then they're gonna show their same pictures again but they have a lot of edits. I mean like a picture or a clip may last two or three seconds and they may voice over that or they may just have music over that. That is a theme for these food bloggers. The next thing I would ask yourself is what could you really add to what's out there already? What could you do that's different? What could you do that's better than everybody else? How can you present this information in a different perspective? What different angle do you have? How can you bring more value to the users and the viewers? What is it you could do? And I also wanna go over some of the top niches on YouTube. You're welcome to write these down but the first one I guess the top one really is tech videos. Anything that has to do with technology. Maybe you're reviewing smartphones or computers or cameras or whatever it is. That is a huge niche. The next one I'll tell you is gaming. I know nothing about gaming. I don't even think I've played a complete video game unless it was on a machine and that was probably, gosh, in the 80s or late 70s. That was the last time I played a video game. But that's huge, okay? Gaming and talking while you're playing a game, capturing your screen, those things are really huge. The next one up is product reviews. And product reviews are really cool to do because people will send you free products to get reviewed and you get free products which is kind of nice. You get to sit there real quick. So that's really good. Next thing I'll tell you is most people will come to YouTube to learn something. And this is kind of the category I fall into. It's tutorials. I do a lot of tutorials that teach people how to do stuff. You know, whether it's building a webpage or doing SEO or whatever it is they wanna do. That's what I teach. So tutorials are really, really good. Story time videos. I'm not into this, but a lot of people love stories. So story time videos, if you can tell stories, if you're into stories, those are huge, huge niche. And then the next one we come across is vlogs. Now vlogs can be combined with a lot of other things. I see food vlogs. I see travel vlogs. I see gaming vlogs. This is where the person is actually recording what's going on in their life. I have a couple of channels I subscribe to. One is Sailing with the Winds. WYNN has, you can check that out. But they have a vlog. They've been on a sailboat for 10 years. They've been going around the world. And it's everything from them fixing their sailboat to going into town, to having dinner, to swimming, to exploring islands or whatever. But they have a video vlog of their entire life, which is really pretty cool. And they have really good edits. They're both the ex photographers. So, you know, their videography is amazing. They do really good. Next one is food. Now food can fall into many different categories, okay? It can be diet. It can be recipes, which I watch a lot of recipe ones. It can be going out to restaurants, you know, and eating at different places. There's a lot of different people that do this in Vegas. I watch a lot of the Vegas videos where people are going out there doing this. And I tell you, you know, I say I watch a lot of these videos and I watch a lot of these videos because I get ideas from these people. I see what they're doing. I see how they're doing it. I see how they're editing. I see what music they're using. You know, I see how long their videos are. And I can apply that to my channel. Now this is just a live, okay? When I'm just doing a live like this, it's just me talking to you, okay? Nothing else more than that. But when I'm doing my regular videos where I'm teaching, I'll interject some of that stuff. And I'll have B-roll video and stuff like that. Next one up is fashion. That's huge. That always will be, okay? Men and women alike like to have fashion. And I'm not a fashionable person. This is my shirt I'm gonna work out in today. So I'm not into fashion. But some people are. Next one is beauty and makeup. Beauty and makeup is huge on YouTube, okay? People love tutorials on beauty and makeup. They love, you know, hair processes and all this stuff. I don't know anything about beauty. But that's a big one. Next one I'll tell you is weight loss. Weight loss and healthy living. So if you can teach people how to lose weight, how to be healthy, how to get in shape, how to exercise, huge niche. Next one up is travel. Now travel has been stunted this past year because of the illness that's been going around. However, travel will always be a thing. People love to see different places. They're gonna get back to travel. It's gonna be huge. I think it's gonna be like a tsunami wave. When travel opens up again, they're already saying that Americans in the US that can prove their vaccination will be able to travel to Europe pretty soon. So you're gonna see a lot of that. You're gonna see the cruise ships crank up again. You're gonna see a lot of that. And this is a pent-up demand. You know, when people couldn't travel for an entire year and they normally took two or three trips and I normally took five or six trips, I'm gonna wanna take 10 the next year, okay? So I'm gonna make up for it. It's not like you missed out on that year because people are gonna make up for it. They're gonna go to even more and more places. They're gonna probably stay longer. They're gonna probably spend more. Next one up is animals. And my wife is in that niche. She has dog training. She loves to work with animals. She loves helping people with her animals. And next one is how-to's. How-to anything. Like my channel is How to Make Money Online. That's basically what I talk about how you can start running grow online businesses or how to make money online. And then I show you how to maybe make a website. I show you maybe how to do SEO. I show you maybe how to find products to sell. I show you how to market those products. But they're all how-tos. That's what all my videos are. It's how to do something. And then the last one is humor. There's a lot of comedians. A lot of funny people on YouTube. A lot of comedians have gotten their start on YouTube because they're funny, but they didn't have a venue they could go to. So they just did their stuff on camera. Now I think that is incredibly difficult. I think those people are incredibly talented to do that because people that are doing that have not only the skill to make people laugh, but they have the cahones to actually fill themselves doing that and put themselves out in front of people. And just, I mean that ability to make people laugh is just amazing. And I listened to Joe Rogan a lot on his podcast and he's an amazing comedian. A lot of people never even realized he was a comedian. The first time I saw Joe Rogan was on Fear Factor. You know, he was just the host of Fear Factor. I had no idea that he had a comedy career going on before and after that. I had no idea. And when his podcast blew up and I started looking for stuff, I started realizing he's one of the best comics in the country. I mean, the guy was really funny. And now we're moving to Austin, north of Austin in Georgetown. Rogan has already moved there. Elon Musk has already moved there. But Rogan's gonna be building a comedy club there. It's supposed to be a huge comedy club. He's gonna have all of his friends who are all comics. He's gonna have them come. He's trying to get more people to move there. And I think that's probably gonna be one of the comedy mechas of the country. It used to be L.A. in the comedy store. That just all died out, you know, with all the restrictions and everything. And I see that wave of people moving to Austin and that happening there. So humor is huge on YouTube. Now, I wanna add a couple things to this. YouTube is a very long-term game. This is not something, if you wanna do a YouTube channel, you say, okay, I'm gonna pick a niche and, you know, with a couple months, I'm gonna make a million dollars. You're not. I mean, you're just not gonna do it. It's not gonna happen. It is a tremendous amount of work. Now, why would people put in a tremendous amount of work for a long period of time? Well, quite honestly, once you've got it built up, and mine is not built up to where I want it to be, but it is built up to the point where I make money every single month now, just off ads. I make money off people, you know, buying my courses. I make a lot of money off all that stuff. But I know long-term, I'm gonna have that income every month, you know? So I get my ad money every single month, you know, whether I work or not, you know? And of course, I keep putting out videos because I wanna build up that book of information there. But as I do that, my income just goes up every single month. I mean, it's really pretty amazing. And I tell you, it's funny. You see some of these YouTubers, I think Mikey Chen would be a good example. He's got, excuse me, millions of subscribers. He can do a video, and that video in 30 days can earn him tens of thousands of dollars. So let's say $30,000 the first month. But keep in mind, that video's probably gonna earn you $30,000 every single month. So if I told you right now, hey, go do a video, and I'm gonna pay you $30,000, how motivated would you be to do it? You'd probably be pretty motivated. You'd go, well, yeah, I'll be happy to do that, right? But the thing with YouTube is you gotta do the work before you get the money. That's how it works. You've gotta get up to a thousand subscribers. You gotta get your 4,000 hours of watch time. But if you put in that work up front, if you put in that work up front, you're gonna do really well. James says, what subjects to avoid on YouTube? Personally, anything to do with kids. Anything to do with kids. They've demonetized if you target children. So if you're targeting kids, you're not gonna make much money. Now you may be able to make it in some other way, but as far as ads on your videos, it's not gonna happen. They've demonetized, it's stay away from it. The other things you wanna stay away from, James, are things that are controversial. And on the flip side, there's also a great channel to do. So if you're really politically oriented, you can do a political channel. But the problem with political channels is you can get demonetized and you can get kicked off the platform if your views are too strong in either direction. So I would say I would stay away from political stuff. You can build a big audience doing it, but you can also get kicked off for doing it. So I would say that would be another thing. Religion is another tough one. When you get a religious channel, and I think that's something else I could get you demonetized to is religious channels. You know, it's like anything in society that is, oh gosh, too controversial, I would stay away from. Now, if you have bad language on your YouTube channel, be aware that if you use foul language on a channel, you'll probably get demonetized. There's too many advertisers that go, I don't wanna be part of a channel that has foul language. And as an advertiser myself, I can choose not to be one of those channels. So that's another thing. And the other thing is, I guess, sexual-type stuff. If you have stuff like that on there, that's another tough one. Because if you have stuff like that, you're probably gonna have a splash screen that says, hey, I'm over 18 years old to watch this. No advertisers are gonna touch that. They're just not. Or very, very few are gonna touch it. You know, ones that we're trying to get that audience. So there are certain ones out there that I would definitely say stay away from. They can be very, very dangerous. You know, they're stupid. And the other thing to consider is that it's a time suck. Now, and when I say time suck, it uses up a lot of your time guides. You're gonna really have to put forth a lot of effort. You know, most people watching this aren't gonna wanna hear this. You're gonna wanna hear that it's really easy and you can throw some videos up and you can make some money, but with this channel, I gotta tell you the truth. I gotta tell you the truth because it's not. It's not easy. It is simple, but it's not easy. When I say it's simple but not easy, what I mean is there's certain steps you gotta do. And if you just do those steps, you're gonna build an audience. You're gonna have people listening to you and you're gonna make money. But it's a lot of work. That's why I say it's not easy. It's not easy because you gotta spend hours coming up with ideas. You gotta spend hours filming stuff. You gotta spend hours editing stuff. So it's not easy to do, but it's very simple to do, okay? There is a lot of competition is the one thing I hear now. It's like, oh my gosh, there's no way to get on to YouTube now because there's way too much competition. Well, the fact is there is a lot of competition nowadays, but there's also a bigger audience than there's ever been. So there's more people out there. So when you take a bigger competition pool and you have a bigger watch pool, it's pretty much the same. So you could still go out there and you can generate a ton of money on YouTube if you put forth a ton of effort. And the other things I wanna add is you gotta do it frequently. It used to be you could put up a video a week and build your channel nowadays. It's really tough to do, guys. Excuse me, a video a week is not enough. I subscribed to 83 different channels. 83 different channels, I know that sounds insane, right? And in the evenings, when I'm done with all my work around nine or 10 o'clock, I'll go to YouTube and I look at some of the channels that I'm interested in. And it's all across the board, from cooking to travel to fitness to just sailing, all kinds of different things I'm interested in. But it's aggravating if they don't have a new video that day. Because I mean, the videos are only, you know, eight or 10 minutes. So it's like that doesn't take up an hour worth of watching. I can go through five or six channels pretty quick. So when you're uploading videos, I would say you're gonna have to do probably three a week. Yeah, three a week. And that's a lot of hours of time. And I consider about a minute of video on YouTube about an hour of your work time. And the reason I consider it that way is because you gotta write it. You gotta come up with the ideas. You gotta organize it. You gotta film it. You gotta edit it. You've gotta upload it. You've gotta optimize it. And that's about what it takes. You know, so if I got a 10 minute video, I probably spent 10 hours on it. Each week, I produce, see five videos that are edited and uploaded that are all about 10 minutes. So, you know, what is that? That's 50 minutes or 50 hours. Now you may say there's no way you're doing 50 hours plus you're doing your other job. Yeah, I am. Because I'm doing about 70 or 80 hours a week. And the reason I'm doing that is because I really wanna build up the channel. And right now, if you saw how much money I was making, you're like, oh my God, that's not worth it. And it isn't worth it right now. But it will be worth it going down the road and that's what I see. Because I have friends that have made millions of dollars on YouTube. You know, they have like 300,000 or 500,000 subscribers. And you say, well, it's discouraging because you're just approaching 5,000. Yeah, it's not. Because I gotta do something. If you do nothing with your YouTube channel, if you don't ever upload anything, you know, three years from now, you're not gonna have anything. Three years from now, I'm gonna have something. So it's a matter of, you know, how much effort do you wanna put forth? How much do you wanna put into it? Guys, if you have any other questions, feel free to put it in that chat section. Also, if you're not watching this live, you'll put it in the comment section there. I do swing back by, I answer those questions for you guys. Don't forget to subscribe. Subscriptions drive this channel. You guys really help me keep this channel going with your great ideas, your subscriptions, your ringing the bell, turning on bell notifications. That was a bad bell ring. But turn on your bell notifications. And the bell notifications actually lets you know when I upload, when I go live. If you don't have that turned on, you're not gonna know. So that's really important to do that. And the thumbs up, man, the like button needs so much, guys, that like button needs an immense amount of stuff. I hope you got something out of this. I hope this makes sense to you. I hope you understand better, how to set up a niche with, and James helped me here on the end because he says what to stay away from. And I hadn't included that. So, you know, see, he helped me out. He made this better by saying, hey, what to stay away from. But the things I told you that are good niches are really good niches. Are there more niches out there? Of course there are. Keep in mind, 60% of the people on average that come to YouTube are there to learn something, okay? The other 40% are there for education. Okay, so, excuse me, they're there for entertainment. So, to learn something and then 40% to be entertained. Now, if you can do both, okay? If you can educate and entertain, oh my gosh, you're gonna have an amazing channel. You're gonna do really, really well. It's hard to do both, but if it was easy, everybody would do it, right? Today I did this video and I have some more views. And as long as I keep getting more views, I'm gonna keep doing videos, guys. Hey, I really appreciate you being here. Thank you so much. I love having you guys here. Love doing these videos for you. If you have any suggestions for future videos, please let me know. You can put that in the chat section. You can put that in the comment section. Thanks so much for being here, guys. I'm gonna go ahead and back out now. I'll let you guys have a great day. Appreciate each and every one of you. And I'll talk to you real soon.