"Social causes and issue related art is what drives the Obey Awareness projects, so a graphic program for Keep A Breast to raise awareness about toxic chemicals was a perfect fit." - Shepard Fairey
The Mission PSA video was created to help launch the Non Toxic Revolution campaign and it wouldn't have been possible without the help and support from Shepard Fairey and Studio Number, who lead the creative direction, Darren Carcary of Resolve Design who breathed life into the campaign with motion, and musicians, David Kennedy and Matt Wachter of Angels & Airwaves who gave it it's soul with original music.
Video by Darren Carcary, Resolve Design. Music by David Kennedy and Matt Wachter of Angels & Airwaves.
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About Non Toxic Revolution:
Non Toxic Revolution's™ mission is to inform, educate and inspire young people to revolt against the dangers of toxic chemicals in their environment and food supply especially those linked to the initiation of breast cancer. Its aim is to focus on prevention as a means to maintaining long-term health and well-being. NTR also provides alternative choices so that young people everywhere can make smart changes.
NTR is part of The Keep A Breast Foundation's™ mission to encourage youth to embrace prevention as a deterrent to breast cancer and other breast diseases and cancers.
Connect with Keep A Breast!
About The Keep A Breast Foundation:
The Keep A Breast Foundation™ is the leading youth-focused, global, nonprofit breast cancer organization. Our mission is to eradicate breast cancer for future generations. We provide support programs for young people impacted by cancer and educate people about prevention, early detection, and cancer-causing toxins in our everyday environment.
The Keep A Breast Foundation™ is headquartered in the United States as a 501 (c) (3) nonprofit. We are supported in fulfilling our mission by international partners Keep A Breast Canada, Keep A Breast Europe, and Keep A Breast Japan.