Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 26, 2014
UQ Social psychologist Professor Bill von Hippel was interveiwed on The Project in regards to a social experiment he conducted aimed to gain insights on how Australians can be encouraged to switch to healthier food options, given that poor diet is estimated to cost the nation $5 billion each year, and 60% of the adult population is overweight or obese.