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Dollars Beat Doughnuts

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Published on Mar 26, 2014

UQ Social psychologist Professor Bill von Hippel was interveiwed on The Project in regards to a social experiment he conducted aimed to gain insights on how Australians can be encouraged to switch to healthier food options, given that poor diet is estimated to cost the nation $5 billion each year, and 60% of the adult population is overweight or obese.

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