 the hall as well. We're going to request you to very quickly take your seats and that side we're going to hear more of it for the rest of the evening as well. So yes, ladies and gentlemen, a warm welcome indeed to the fourth edition of the E4M Mobile Awards, The Maddies, exchange for media formulated mobile awards. The Maddies with the aim to provide a robust and an exhilarating platform to propel the mobile marketing sphere in India ahead involving the industry in a healthy competition. Now we're about to get started with the program officially. So a quick note to all the ones who just entered the hall as well. Let's have you all very quickly take your seats. And on that note, we'll also get the program started by thanking our fantastic partners for their valuable support. The Maddies is presented by ABP Live, the digital arm of ABP News Network, co-powered by Sony Live. We live to entertain. Digital partner Voot. Javoot per entertainment or entertaining hosaktah hai toh why just wanting why not wanting wanting associate partner ht digital streams limited badge and lanyard partner timesnownews.com action begins here co-partner pocket connecting brands with gamers live webcast partner 24 frames digital well before we get the program started it's time to take a look at the partner AV. So let's have the AV on the screen please. Download ABP Live app your news in your own language watch live TV latest news from India and around the world watch your favorite shows download now ABP live app on your smartphone the pass a lot jada hazaar 440 slow go me Maybe one man's hand is somehow tied up like this. It's not yours, right? So what are you looking at? Play too. The new star of Big Boss is on the boat. Where the full episode is with Anseen Andhega. Ask him hard and make a video. Now watch, play and win. Somvarsar Raviva. Download the boot app now. The new star of Big Boss is on the boat. Where the full episode is with Anseen Andhega. Ask him hard and make a video. Now watch, play and win. Somvarsar Raviva. Download the boot app now. Now watch, play and win. Somvarsar Raviva. Download the boot app now. It can be anything you want. You can do anything you want. Ladies and gentlemen at Exchange for Media, our goal in fact is to engage the entire industry in a healthy competition and in the process encourage the effort that goes into accomplishing the extraordinary. With the maximum number of mobile phone users in India next only to China, it's only appropriate to acknowledge and encourage good work in the mobile marketing domain. Now on that note as we're about to get started with the proceedings of the Maddie's 2018, I believe all of us have some bhopus on the table. Good evening sir. I believe all of us have some bhopus on the table. Have you all done a demo of it? Made some noise? Yes. Brilliant. This is wonderful. You know why? Because though it's happy Halloween, the audience is super charged and super energetic. And here's what we're going to do. I'm going to request you to keep the bhopus aside for the first time. We're going to get some response from the audience in the form of yes. I'm going to ask you a question. All you got to do is shout out a yes. Right? So, simple. Here's a question. Are you ready for Marries? No bhopus. No bhopus. Only yes. OK? Because bhopus follow up later. are you ready for Marries? No. Are you mad for Marries? No. Are you ready? Yes. Do you have any salt on your toothpaste? Yes. Good. We know for sure that this is not a bot-generated response. So this is good news for all of us ladies and gentlemen. We're about to get started with the Maddie's 2018 officially so on that note It's time to give a head start and who else better than the chairman and editor-in-chief of exchange for media and BW business world Please bring us together for Dr. Anurag Bhattra Let me say what Elizabeth Taylor said to many of her suitors. I won't keep you long. First of all, I'd like to welcome Mr. Sam Balsara Who's the chairman of Madison and in our journey of losing here? In helping us build it our company And many industry leaders but Exchange for media awards are all about the jury the jury chair and the jury process. So let me welcome Mr. Ajay Srinivasan, who's the group CEO of the Aditya Vickra Birla financial services group and who is the chairman of the Maddie's jury Please give mr. Srinivasan a big round of applause. I Just want to say that as I said in the morning that too many awards happening. The only differentiator is that this is the Jury based robust honest credible process given award So we got 450 entries in Maddie's this year and when you see the winners tonight I was talking to mr. Srinivasan and the off-air conversations are always more interesting than on-air on stage He said, you know, I saw some good work, but I chaired the jury hoping I'd see even better work But people are not thinking mobile only. This is what he said to me. So I just want to Learn more about mobile and mobile marketing. So I look forward to celebrating the winners tonight I don't want to stand between you the jury chair and the winners So enjoy the evening keep doing better work than you do now. Thank you All right Thank you very much indeed. Mr. Batra. Well, ladies and gentlemen before we get started with the awards presentation It's time for the unveiling of the mobile advertising report and for the unveiling I'd like to humbly invite on stage the jury chair mr. J Srinivasan chief executive with other two billar capital Please come forward. Mr. Anurag Bhattra the chairman and editor-in-chief of exchange for media group and BW business world May I please invite mr. Sam Balsara to please come on the stage as well. Mr. Nava Lahooja to please come forward May I please also invite Mr. Ashish Bhasim the chairman and CEO of density ages network May I please invite Mr. Sankal Podbara managing directors South Asia craft time. May I further invite mr. Rajeev Singh of Sony list Mr. J Srinivasan from Aditya Billar capital Mr. Abhishek Desai from PNG Mr. Nava Lahooja, if I may also invite you sir on stage All right, so let's have the reports on the stage as well Ladies and gentlemen, this is the unveiling of the mobile advertising Mobile ad spends in India are in fact projected to grow at 70 to 80 percent in 2017 and total ad spend of 2200 crore rupees is expected on the mobile in 2018 the projected growth in mobile ad spends that is about 2017 being 70 to 80 percent apparently So yes, we'll find all the findings here in the report So let's have all of you come together and unveil This wonderful report with a huge round of applause ladies and gentlemen Thank you very much. And on that note. It's time to set the tone for Maddie's 2018 and here's a very interesting AB for all of you. Let's have the AB on the screen, please The fourth edition of the exchange for media mobile marketing awards the Maddie's 2018 These awards were established in the year 2015 which acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy Mobile marketing has become an increasingly important part of the overall marketing mix Experts have pointed out that it will overtake any existing marketing model thereby doubling spends from other digital marketing farms in a couple of years Awards are being given away for the work done between July 2017 and June 2018 The process for these awards began with inviting entries both from agencies and brands The judging process involved two levels first a pre-jury round In which every jury member went through the categories and shortlisted the top five entries based on the selection criteria Second the physical jury meet where all the shortlisted entries were presented to the main jury board and Winners were chosen after careful discussion the special awards to invited careful discussion and finally the best were chosen The exchange for media mobile marketing awards the Maddie's proudly presents the jury This year the jury was led by Mr. Ajay Shri Nivasan chief executive Aditya Birla capital And it consisted of some of the biggest names of the marketing fraternity People who are respected and have in-depth knowledge You know, I think in India mobile is really a very large medium And I think for somebody like exchange for media to pick this and pick the best entries across You know different categories. I think it's a great service to people like me who get to one place You know to see the entire range of work that's been done in the mobile space So I'm really happy being here all day and seeing the kind of work that was put through So I think it's a it's a very exciting category and therefore, you know, you see a very mixed range of entries So you see some really good cutting-edge kind of stuff and you see stuff that you wish could have been a little better But I think on the whole I was very impressed with the with the range of entries today and a very fruitful day exchange for media mobile marketing awards the Maddie's and jury board congratulates all the winners We all that the distribution will be from bronze metal upwards to gold And there are also categories where the jury decided to give joint metals and also skip some metals completely So yes, it's going to be an evening or a night full of surprises So on that note, let's get the awards presentation started and I'd like to invite on stage our first set of awards presenters to please come forward May I please invite Mr. Rajeev Singh head ad sales and monetization with Sony live and may I also invite Miss Rujitha Nadkarni head digital marketing with Mahindra to please come forward We can have a round of applause for our award presenters as well ladies and gentlemen Alright, so here's what we're gonna do for every category. We're gonna be playing across the category AB Get to hear from the jury as well This is where I'm gonna request the presenters to take the stage right or left and then we'll invite you back to Do the honors so the first category for the evening is marketing strategy and the first subcategory is brand recall Let's take a look First subcategory and the marketing strategy is brand recall That's right ladies and gentlemen the finalists in this fantastic category all categories The entries are are good But I personally think that because it's a fast evolving category These are you know, there's a lot that needs to be done in terms of it's it's really fast And it's ever-changing but the fact is that yes, you know what happened last year is stale news this year So the important thing here is that how do you? You know connect it to the basic principles of marketing. How do you? You know look at The use of the medium to be able to achieve the brand's KPIs Those are you know the foundations on which any piece needs to be judged Of course, there's the flash and dash of new technology, which is great because That's what makes it so wonderful That was a quick note from the jury as well. So first up. Let's find out the bronze winner The bronze award goes to Interactive avenues private limited for Rex bought educates India's youth on healthy sex So let's have a huge round of applause one more time Let's request the presenters to please come center stage to do the honors for interactive avenues private limited Congratulations All right, so we'll do that one more time Congratulations moving on. Let's find out the silver winner in this subcategory The silver award goes to Madison media for when India dare to stare Congratulations to Madison media Ladies and gentlemen the gold award goes to the gold award goes to Mindshare India for activating infection alert system in rural India. Thank you so much for doing the honors Thank you very much indeed while moving on to our next subcategory and to do the honors I'd like to invite mr. Gurmeet Singh former vice president and managing director yahoo India and mr. Jai Srinivasan chief executive with audit your bill our capital also a jury chairman Ladies and gentlemen the next subcategory is under the marketing strategy, which is lead generation So let's quickly take a look at the AB Next subcategory of the evening is lead generation Ladies and gentlemen the finalists in this very exciting subcategory lead generation on the marketing strategy All the best You guys are actually driving a lot of efforts for customers and it's important because you are an equal custodian of the brand So think multi-ferrous think multi-creative and I think the opportunities are plenty All right, so let's quickly find out who's walking away with the bronze award The bronze award goes to Ladies and gentlemen let's hear it for flip-cart ads for flip-cart ads geo and The silver award goes to the silver award goes to flying cursor For midnight sale Well, it's time to find out who's walking away with a gold award The gold award goes to Ladies and gentlemen future group for Big Bazaar 24 hours Facebook live shop attainment You know, that's a really really long walk for the two ladies that I see can we have a round of applause ladies and gentlemen? You're gold ki baat huri aar zor da talya ho jaay for future group Congratulations. I'm gonna request you sir to please remain on stage to also present the next set of awards and While I can see that there is a talia may comey I'm going to assume that the reason is that most of your Most of you are busy with your mobile phones if that's the case Then you can at least keep the tweets coming using hashtag the Maddie's I repeat Hashtag the Maddie's keep those tweets coming as well. Well, moving on. Let's get started with the Next subcategory launch of product service. Let's take a look at the AV and the finalists as well Next subcategory is launch of product or service I think there's a lot of hard work that went into that category for obvious reasons. It's a It's a it's a category that's very competitive and it's a category where the bar is set very very high But I think some very very deserving winners have come out of it Glad to have been through this Process because a lot of the entries made us think a lot is a jury All right, so this subcategory we do not have a bronze winner. So let's directly find out the silver winner The silver award goes to Interaction one solutions private limited and ladies and gentlemen the gold winner is The gold award goes to Have us worldwide India. All right, so I've been informed I've been informed the team of have us worldwide and there's an tier to receive the award So we'll hand it over to them later and on that note Thank you very much indeed sir for doing the honors Well moving on in fact it's time for our next subcategory as well And it's also time to invite our next set of presenters. So may I please invite mr. Arshish Basin the chairman and CEO of then two ages network to please come on the stage and may also invite The digital and new media consultant mr. Sanjay Treyhan to please come on the stage Ladies and gentlemen on next up category is relationship building remarketing. So let's take a look at the AV Next subcategory of the evening is relationship building or remarketing Congratulations to all the winners and it was wonderful to see some of the great work. That's happening. We hope to see You know more work in this great work in this in this field in the years to come and It was great being here. Thank you very much All right, so ladies and gentlemen, it's time to directly find out the silver and the gold winner But first up the silver winner is The silver award goes to Mindshare India ladies and gentlemen Mindshare India walking away with a silver trophy. We're moving on. Let's find out the gold winner in this fantastic subcategory The gold award goes to Congratulations, and we're going to request you to please remain on the stage to also present the awards for the next subcategory This is best use of apps games for marketing. So let's quickly take a look at the AV on the screen Next subcategory is best use of apps or games for marketing It is a very very important category because this is one device that goes with you everywhere It's the one that that stays closest to you almost 18 hours a day And and you know it's today become an all-important medium to actually reach At an at an individual level. So mass personalization is something that that mobile devices have brought to the To the consumer and the marketer All right, so let's find out who's walking away with the bronze award The bronze award goes to Madison media The bronze winner in the subcategory best use of apps games for marketing Congratulations. Moving on. Let's find out the silver winner The silver award goes to Reliance Geo ladies and gentlemen the gold award winner is The gold award goes to media again for Rocky with fubbers Congratulations, and thank you very much for doing the honors We're moving on to our next subcategory and may I please invite Mr. Web of Gupta general manager marketing with ABP news network to please come on stage To present the next set of award awards as well. Ladies and gentlemen our next subcategory is Campaign to drive sales. In fact this category is sponsored by ABP live So let's quickly take a look at the AB on the screen Next subcategory is campaign to drive sales I think some of the nominations which we saw for this specific category to drive sales were very very interesting the kind of stats Which they could showcase is very encouraging for other brands to also try this medium and see how Digitalism medium is kind of helping leverage and push this bar much much higher So I think there is quite a lot of room for experimentation and people trying to adopt this to drive their sales All right, so in this subcategory there's a silver and a gold winner now the silver award goes to the silver award goes to We're gonna request you to please come center stage Have us worldwide India The silver award winner and moving on it's time to find out the gold winner. Let's take a look The gold award goes to Mindshare India and really are three, right? So moving on to the next award under the marketing strategy category and to do the honors I'd like to invite on stage Mr. Sankal podbare managing director South Asia with Kraft Heinz And may I also invite cocoon saty chief corporate marketing officer with the Enig Bhaskar to please come on stage Can we have a huge round of cheer to welcome our presenters as well on the stage? The next subcategory in fact is gender equity. So let's take a look at the AB on the screen Next subcategory is gender equity. I think the quality of entries in the category gender equity was truly outstanding Very evocative very empowering and very very effective. We had a tough time judging it But the winners were truly winners Well, that's right ladies and gentlemen. So first up, let's find out the bronze winner the bronze award goes to Contagious online media network private limited For girly upon whispers sit improper Where are the boo boo's? Where is the applause ladies and gentlemen? Can we have a huge round of cheer for a bronze winner as well? Contagious online media network private limited Moving on. Let's find out the silver winner The silver award goes to the better India for MG change makers Yeah, that's again a long walk for our winners. Yeah Or boo boo's Congratulations. Moving on. Let's find out the gold winner in the subcategory gold award goes to Let's have the fab team of what consult Come on stage, please What consult for hashtag powerless queen mighty congratulations? We're gonna request you to please remain on the stage for the next set of award as well moving on to the next Subcategory very quickly. This is amplification. Let's have you on the screen, please next subcategory is amplification in terms of amplification, I think there was quite a bit of examples of how You know campaigns could actually use mobile and digital to amplify Campaigns sometimes that originated offline And we're mainline in television or print and actually amplifying using the power of digital. I think it was A lot of exciting ideas in that space Ladies and gentlemen in the subcategory amplification no bronze. No silver, but directly. Let's find out the gold winner The gold award goes to Mindshare India Thank you very much for doing the honors Ladies and gentlemen our next subcategory and to present the award may I please invite on stage mr. Apte vice-president marketing India and South Asia Castrol may also invite mr. Amita Rora HD digital and mr. Vibhav Odekar co-founder and CEO of pocket. In fact our next subcategory is community building So let's quickly take a look at the AV on the screen as well next subcategory is Community building is something that the mobile phone naturally lends itself to I mean if you look at the numbers of How social media has has connected? You know not just us as at an individual level, but you're you're now a part of the global community And it has the the mobile device along with the with the social media platforms have given birth to You know naturally building communities which are larger and beyond you know What we began as communities where we lived in buildings now that building has become you know the world And like-minded people can come together Nothing binds that better than than than the mobile phone. So I think community building is a very very important category And it's it's one that's gonna grow year after year after year All right, so in the subcategory we'll Actually get to hear who walks away with the silver and the gold awards So first up the silver award winner is the silver award goes to Creators Street for Trails of India and ladies and gentlemen the gold winner is The gold award goes to ladies and gentlemen mind share India Congratulations again. We're gonna request you to please remain on the stage to also present the next subcategory awards Which is the social connect and let's find out more about social connect on the screen next subcategory is Social connect. I think it's an excellent initiative. It's the need of the hour. It's very focused It's pushing people to talk about What's Really buzzing and what the marketing community is buzzing with which is the mobile phone It also addresses some very key issues as part of its awards process. So I'm delighted to be part of it All right, so ladies and gentlemen, let's find out who's walking away with the bronze award The bronze award goes to Interaction one solutions private limited Silver goes to the silver award goes to Ladies and gentlemen, let's find out who's walking away with the gold award the gold award goes to The Padman challenge Do we have the team here from digi osmosis? For Padman challenge. Do we have the team here and thank you very much indeed for doing the honors ladies and gentlemen, let's quickly march ahead to our next subcategory as well and To present the award may I please invite mr. Abul Khan CEO for marketing venture and mr. Prasad Rana They way general manager ht digital streams to please come on stage Our next subcategory is maximizing mobile advertising. So let's find out more about it and also the jury bite Let's have it on the screen Next subcategory is maximizing mobile advertising I must congratulate all of you guys for putting this up very very well It was quite organized and I would say the kind of entries which have come in Were very very interesting for a from a point of view that we all as jury members could deliberate Very very well and the initial screening was also done very well So I think I must congratulate you guys firstly and secondly, I think the way we have seen the whole entries which have come up from different brands and All the other participants is very encouraging for us to understand that how the overall industry is growing So I think those are two my two cents on this. All right. We all know the drill. Don't we so first up? Let's find out the bronze winner the bronze award goes to Ladies and gentlemen bronze award goes to uber and the silver award goes to the silver award goes to Hashtag live for football. Let's find out who's walking away with the gold award The gold award goes to mind share India Congratulations We're gonna request you to please remain on the stage Our next subcategory ladies and gentlemen digital influence. So let's take a look at the avi on the screen Last subcategory and demargining strategy is digital influence exciting category because it's It's actually Talking of many ways in which social media which very often has been seen as almost the frivolous Childish side of digital marketing suddenly you were seeing serious business implications. You're actually using it for influence You're talking about interaction. We're talking about participation. We're talking about even gamification and activation Using social. I think that was fantastic because it just opens up an entirely new perspective on what social stands for All right, so ladies and gentlemen in this subcategory. We do not have a bronze winner So let's find out firstly the silver winner The silver award goes to and it's time to find out the gold winner The gold award goes to Mindshare India ladies and gentlemen for hashtag jump for health Congratulations again. Thank you very much and ladies and gentlemen in fact We're now about to present a special award this year This award is by our presenting partner ABP life So to do the honors I'd like to invite mr. Webhag up the general manager marketing with ABP news network to please come on the stage Yeah, please invite mr. Webhag up the to please come on the stage This is a very special award this year by our presenting partner ABP life. This is the people's choice award So ladies and gentlemen We're directly going to be announcing the winner of the people's choice award by our presenting partner ABP live And the award goes to mr. Vijay Koshy head brand partnership the viral fever Please put your hands together ladies and gentlemen for mr. Vijay Koshy Congratulations Well once again, we'd like to thank our Partners for their fantastic support this evening the Maddy's presented by ABP live the digital arm of ABP news network Copowered by Sony live. We live to entertain Digital partner vood javood per entertainment or entertaining post that I had the why just wanting why not wanting wanting Associate partner ht digital streams limited badge and lanyard partner times now news comm action begins here Co-partner pocket connecting brands with gamers live webcast partner 24 frames digital Let's quickly also take a look at the sponsors AV on the screen of ABP live and Sony live Okay, download ABP live app your news in your own language Watch live TV latest news from India and around the world What's your favorite shows? Download now ABP live app on your smartphone Yeah, I stump or die. Oh, let's add people to me Yeah, I'm batting bull dear Or batsmen be your fans be a new boundary scrawl it in Yeah, gentlemen You keep a part of the cake Yeah India tour of Australia is November Or is he case art? Let's march ahead to our next category of which is channel media strategy And to do the honors for the first subcategory which is cross media integration, so may I please invite Mr. Rajeev Singh, Head Ad Sales Revenue and Monetization with Sony Liz and may I also invite Harshad Desai, Director, Customer and User Experience Management Consulting to please come on the stage. All right, so this is the first subcategory under channel media strategy. This is cross media integration, so let's take a look at the AB on the screen. This subcategory under channel media strategy is cross media integration. There is so much one can do with technology evolving, technology is not evolving in the internet space or technology is evolving in each and every medium. So I think this is a time when cross media should be utilized really, really well. We all know that there are multiple screens and at any point of time people are not just fixed to one screen they could be using two screens or maybe three. So this entire two screen strategy should kind of evolve with brands and they should figure out what they can do for the brand with two screen strategy or a cross screen strategy. There are two joint bronze awards in this category. That wasn't my voice but I'll say it again, there are two bronze winners in this category. In fact, our next subcategory under channel media strategy is in-app advertising and this category is sponsored by ABP. So let's move on to find out more about this subcategory in-app advertising. Next subcategory is in-app advertising. In the in-app advertising categories, the kind of work which we saw today was indeed very encouraging. I would go on down and say that in the last couple of years if I see the evolution of the work done by the industry in this particular category is nothing but fantastic. It was a tough ask for all the jury members to go ahead and identify who the winner was. But I would say that congratulations to the winners and hey guys, for the rest of the folks who even came to this stage of being shortlisted, congratulations to you as well and keep doing the great work for the industry. Ladies and gentlemen in the subcategory, no bronze, no silver, we'll directly go for gold. The Gold Award goes to... ...Carrot Media Services, India Limited. Congratulations team. Just like your name, you've directly hit the gold only. So congratulations and thank you very much for doing the honours. Alright, so moving on to the next subcategory. I'd like to invite our presenters on the stage. May I please invite? Ms. Abhijan Shekhar, head ad sales with Voot. May I also invite Ms. Arun Gupta, CEO and founder Mo Magic and Mr. Vinay Singhal, co-founder and CEO, Viti Feed. Alright, so I believe Mr. Vinay isn't here but let's march ahead to our next subcategory and let's take a look. Next subcategory is Mobile Applications. Congratulations, you guys did a great job in executing your campaigns, a great job in writing your case studies. You made our lives tough, judging but fantastic work. Alright, so first up let's find out who's walking away with the Bronze Award. The Bronze Award goes to... Ladies and gentlemen, Reliance Geo for Geo Cricket Play Along, Darshak Bane Khilari. Ladies and gentlemen, and the Silver Award goes to... The Silver Award goes to... That's right. About turn, let's have you back on stage. Reliance Geo again, ladies and gentlemen, for 30 million touches, India played digitally Geo KBC Play Along. And moving on, the gold winner is... The Gold Award goes to WaveMaker Group N. Give me a round of applause or the bhopu ka avas, yes. And moving on to our next subcategory, ladies and gentlemen, which is the use of social media. We're going to request you to please remain on the stage. Use of social media, that's our next subcategory. And let's take a look at the A-B on the screen. Last subcategory under channel, or media strategy is, use of social media. Like I said, it's a category which is kind of evolving in such a way. You know, maybe you've seen elections kind of being influenced by social media and all of that. It's a category which, if you channelize your energy, you know, it can result in like great results. Today, I was talking to one of the members, you know, Kavita from ITC, and she was mentioning to me how ITC Foods in Bangalore has set up a social listening lab. I think that's an excellent initiative which large corporates should adopt to kind of do social listening. Another of my good friends, Sunil Kataria from Godrej, has also kind of set up a social listening lab. And these kind of initiatives will kind of help understand what the audiences are talking about, what the entire chatter is about. And therefore, your brand strategies, your business strategies could be focused accordingly. All right, so the use of social media and the bronze award winner is… The bronze award goes to… Congratulations again. Moving on, the silver winner in the subcategory is… The silver award goes to… Congratulations again. And, ladies and gentlemen, the gold award winner is… The gold award goes to… Sparked Private Limited. Sparked Private Limited for TED Talks, India, Naise Soch, use of social media. Mighty congratulations. Congratulations and thank you very much for presenting the awards. Ladies and gentlemen, use of social media… So, I hope you're keeping those tweets coming using hashtag The Maddies. Well, on that note, we're about to get started with our next category of awards. We're actually inching closer and closer towards the end. But once again, we'd like to inform you that The Maddies, this edition of Maddies is presented by ABP Live, the Digital Arm of ABP News Network. Co-powered by Sony Live, we live to entertain. Digital partner, Vood. When Vood for entertainment or entertaining, it's the why just wanting, why not wanting, wanting. Associate partner, HD Digital Streams Limited. Badge and Lanyard Partner, timesnownews.com. Action begins here. Co-partner, Pocket. Connecting brands with gamers. Live webcast partner, 24 Frames, Digital. A quick look at our partner AV on the screen, please. ABP News has been made. The country's... The country's... The country's... ABP News has been made. The country's most trusted channel. ABP News is here to keep you updated. That's right, ladies and gentlemen. Our next category is enabling technologies. And our first subcategory is innovation. So to present the awards, may I please invite Mr. Kunal Dheer, co-founder Mo Magic, Mr. Satya Brathardas, head strategic alliances and corporate communications with Lakshya Media Group to please come on the stage. And let's keep that enthusiasm on spot because we're inching closer and closer towards the end. So let's quickly take a look at innovation. First, some category under enabling technology is innovation. A lot of ideas, I think. I especially like few categories which had utilized the innovation and grant pretty well. And some new technology actually in that came through, which is now possible through using mobile, using the social and digital space. The emerging technologies are giving a lot of visitors and as marketers, we need to adopt two marketing technologies first. That's a great thing for me. I like the innovation category. Well, in this subcategory, no bronze, no silver, but there is a gold winner. So let's find out the gold winner as well. The Gold Award goes to... Ladies and gentlemen, in Mobi, the Gold Award winner for the subcategory innovation. Congratulations. And moving on to the next subcategory under enabling technologies. This is use of rich media, video interactive content. And let's take a look at what the jury has to say. Last subcategory in enabling technologies is use of rich media, video interactive content. Rich media and it's a attention deficit economy we are living in. So ability to really condense your messages and create impactful communication. Ladies and gentlemen, under this subcategory, we only have a bronze winner. So let's find out the bronze winner. The bronze award goes to... So cheers and for tech, private limited and pivot roots for Comic-Stan, use of rich media. Ladies and gentlemen, just because we said only bronze, why is there no applause? Where are the bhopus? Bring them all out. Let's make some noise for the bronze winner as well for the evening. Congratulations. Congratulations and thank you very much for presenting the awards. Ladies and gentlemen, we have reached the last leg of the awards, which is the Hall of Fame Awards. Are you all excited? Okay, we see one bhopu and two claps here. One more time. We'll give it a try. Are you all excited? I am equally excited, ladies and gentlemen. It's the Hall of Fame Awards and also our final set of awards for this evening. Now to do the honors, in fact, I'd like to invite on stage, firstly, Mr. Anurag Bhattra, the Chairman and Editor-in-Chief of Exchange for Media Group and BW Business World. May I also invite Mr. Nawal Ahuja, Director Co-Founder of Exchange for Media. May I please invite Mr. Ramit Arora, COO, HD Digital. And may I please invite Mr. Amit Badwani, Director of SIA State Consultant. Also the founder of SIA State, a young and a very successful entrepreneur and a TV show host. So please put your hands together to welcome our final presenters on the stage, Mr. Anurag Bhattra, Mr. Nawal Ahuja, Mr. Amit Badwani and Mr. Amit Arora. All right, ladies and gentlemen, the Hall of Fame Awards and the first sub-category under this is the Mobile Marketer of the Year. And now, ladies and gentlemen, we proceed to last but not the least category of the evening, Hall of Fame Awards. Under this category, we have Mobile Marketers of the Year. The award goes to Reliance Geo. It's an honor to be here and it's an honor to win this award. I think we've been one of the youngest and the fastest startups in the country and it feels good that the efforts have been recognized by millions of Indians as per the last count declared about 252 million Indians and counting. And this is a testimony of the fact that I think we've connected with the audience, with the consumers and I dare say we are just starting. Thank you very much. Well, ladies and gentlemen, and our final award for this evening. The final category is Agency of the Year. Now, this category is also sponsored by ABP. So I'd also like to invite on stage Mr. Shailesh Hegde, Regional Director West with ABP News Network and may I also invite Mr. Rajiv Singh, Head of Sales and Revenue, Soni Lee. We already see smiling faces inside the hall. So, it's time to take a look at what the AB says as to what is the Agency of the Year. Well, let's find out. Another biggest award of the night, Agency of the Year, Mindshare India. Ladies and gentlemen, Mindshare India, Agency of the Year at the MADI 2018. Mighty congratulations to Mindshare India. On behalf of Mindshare from PK, Amin, Vinod and all our clients that really make us stand proud here. Thank you so much. Thank you Extreme for Media. It's been a pleasure again winning this. Thank you so much. Congratulations again indeed and thank you very much for doing the honors. All right, ladies and gentlemen, we are not done as yet because we're going to invite everyone to come for a group photograph, right? All the winners. So we're going to request you to come for a group photograph. There's a sudden sannatta if you're wondering what is about to happen. Let me tell you we're going to request a group photograph for the winners. So, winners, don't hold your excitement anymore. Let's have you all please come on the stage with your shining trophies. All the winners. Unless of course you want to rush to the bar. Yes, sir. Okay, great. So if that's the case, then we'll capture all the photographs at the bar as well. So let's have you all join in for cocktails and dinner and congratulations to all the winners.