 I think in its current incarnation, what it's allowing people to do is the types of analytics and computations that were not possible before, and by removing some of the constraints that are placed by a physical data warehouse and the ETL kind of architecture that we have today in traditional data warehousing. It's enabling customers to do a lot more with the data that they have and do much more predictive type of analytics, more actionable type of analytics than was possible before its advent. But I think the real game changer is going to come from when HANA goes into its next form or what is the future state that they're envisioning where it essentially replaces the need for both an operational database as well as a data warehouse and everything happens in memory. That truly is a game changing in both in terms of compute performance and then the types of things that are possible, but also in terms of how these kind of enterprise solutions get architected in the future.