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Esso research improves traveler's lives. -- 1967. -- Imperial Oil Esso television commercial.

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Published on Oct 12, 2012

Esso research improves traveler's lives. -- 1967. -- 90 seconds. -- Colour. -- Television commercial showing various ways in which Esso research improves traveler's lives. Examples given include vinyl wall paneling and insulation in aircraft; attractive, easily cleaned upholstery in automobiles; foam rubber for comfortable seats on buses; material for sturdy luggage; and fuel to take people where they want to go. Imperial Oil is investing more than $120 million dollars to find the oil Canada needs to contribute to a better life for all Canadians. The commercial ends by showing a baby in a car seat, stating "wait until you see what Imperial Oil will do for him." More now, more in the future. Imperial Oil -- Canada's largest supplier of energy. Order commercial (TV-13-2). Contact archives@glenbow.org.

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