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Published on Apr 29, 2011
Fiat Street Evo it's the most surprising catalogue a car has ever seen.
It's an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign.
For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every sign and feature of the car.
But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid an actual Punto Evo and hundreds of prizes within traffic signs. The first ones to come across gifts got to keep them. Simple!
Advertising Agency: Leo Burnett Iberia, Madrid, Spain Executive Creative Director: Chacho Puebla Creative Director: Francisco Cassis, Sergio Lobo Copywriter: Francisco Cassis Art Directors: Fred Bosch, Sergio Lobo Interactive Creative: Fred Bosch Creative Advisor: Tura Head of Digital: Alfredo Laguia, Asier García, Victor Moreno Head of PR: Sarah Okrent Head of Programming: Victor Moreno Account Supervisor: Asier Garcia, Felipe Garcia Audiovisual Production: Hugo Lage, Rui Lousão Producer: iPhoneDroid