 Good evening sir and batch mates, we are team 6 and we will be discussing about the business plan of Indra's green tea. Next slide and I am Chief Operating Officer and my main role is to include the management of operational aspects of the company and coordinating with the managers and employees to achieve the objectives and goals. Afzana Saleem is the Processing Plan Manager and her main focus is to provide oversight and control of the actual quality activities in the tea processing plant. And Tadeep Kumar is the Human Resource and Admin Manager and his main role is to organize and maintain personal records, update internal databases and prepare HR documents like employment contracts and new head guides. Whereas Snehit Reddy is the Sales and Marketing Executive. His role is to drive sales by designing and implementing targeted marketing strategies, maintaining customer relationships, tracking sales data and creating performance reports. Next slide. So, yeah, next slide. This is the index and then next slide, introduction. So, green tea is the type of the tea made from chamelea, sinuses, leaves and buds that have not undergone the same withering and oxidation processes used to make olong and black tea. Green tea is known to be effective against depression and various types of cancer such as lung cancer, liver cancer, among various health issues. Some of the scientific studies have also proven that conception of green tea helps enhance the thinking skills and lower cholesterol as well as triglycerides levels in the body. Green tea has gained the attraction of Indian consumers over the past few years mainly due to health benefits. Next slide. So, in our business plan, we have mainly included the product 4P strategy that is product price, place and promotion. We have included brand services and packaging under the product, discount offer price, credit policy under price and market channel distribution under place and advertising publicity sales promotion under promotion. Whereas, we have also included the target markets like we have mainly included young professionals and college students and we have taken many performance measures to enhance the marketing strategy of our product like service focus groups and financial analysis. Next slide. And our mission is to be the most successful tea company in India providing the most unique, healthy and ethical tea experience serving best quality tea products to meet customer expectations of having the highest quality tea experience while striving to meet our own expectations of a triple bottom line that is people, planet and profit. Next slide. And our vision is to bring our customers quality, product safety, value and service with a focus on sourcing the best organic favorite ingredients and start foreign exports in upcoming years and become renowned a successful company in tea industry. And next will be continued by Pradeep sir. Okay. Thank you, Sindhu Jal. Okay. We just look about the overview of our product and company. Let's start the place and product. Like we are basically we are we starting our company in the court district of Karnataka and later we will expand it in two other places in the future. Like what made our product different from the other product means like we select the premium quality and we use the fine finest tea leaves carefully harvested from the estate which are beneficial for health and which maintain the quality of the green tea flavors and which will be 100% organic product and which are available in the many flavors like our company name is Indus Green Tea and this is the logo of our company. Next slide please. Okay. Let's look at the target markets. Like we are basically targeting the all the groups like college students which are age group of 18 to 23 and young working professionals which are age group of 25 to 40 and health conscious people above 40. Next slide please. Like we are yeah like our pricing strategy will be different for the different product like different segments like for college students it will be 90 rupees per kg and for working professional 140 rupees per kg and for health conscious it is 200 rupees per kg. As a like we are starting a new start a new company that's why we are giving 15% free for the customers. Next slide. Like you now we have the questions like why segment one will buy these products like it will help the like it increase the fat burning and improve like basically these are the college students and they are more conscious about their health and they have to be active in in day to day life that's why it increase fat burning and improves the physical performance of the health and as it contains like yes it kills bacteria which helps helps in improve improve the dental health and lower the risk of the infections and it it can help you look better and lower risk of the becoming obese and it may increase risk of for denying and help you live longer that's why like basically like these age people are more active and we're targeting these and then next come to the working professional like like they are working in the company like they are more stressful and they have to they have to do their work more effectively that's why it contains some compounds which improves the brain function and make you the smarter that's why we are targeting the second groups next libraries and again come to the health conscious which are above 40 age group like it contains contains various bioactive compounds that can improve the health and like no one will wants to die as soon right that's why everyone it contains some bioactive compounds that can help improve health and it makes which like which lowers the risk of some disease and disorders and and it and lowers the risk of disease and disorders and improves our physical activity and it also may lower the risk of diabetes type 2 type 2 okay next slide this comes to the marketing plan our marketing plan is of providing a direct line of communication regarding our product to product to current and uh prospective uh prospective customers our advertisement will be like simple and which will be very understand and truthful and sincere which and which is the customer oriented next slide like this is our sales strategy our sales strategy includes using the following selling techniques like telephonic sales and percent to direct percent to percent sales and retailing and distributions and our sales strategy is outlined below in the three phases like in first phases we accommodate our we accommodate our existing customers and to make sure that current orders and subsequent orders are maintained properly and next come to face with like will this phase 2 will commence when our facilities are expanded we will then be able to develop new products accept new clients and uh like when when can't when contact companies who are shown interest in our product then we will uh like we plan to hire a high end quality high end quality sales person to assist in defining our marketing program in phase 2 and when phase 3 program will commence we will begin with the hiring of two additional sales representatives we will develop our consumer program wherein we will begin to sell our product directly to the individual we are the uh web websites next slide like these are our the specific sales program like distributed sales uh like and retails sales web sales through websites and through direct sales and direct contact to contact and through telephonic sales yes and these are the competitors like organic teeth we'll see and Lipton green and Typho green tea and uh uh Girnar uh Detox green tea these these are the our competitors like and next come to the our adjutant model like our adjutant model will be very simple and sincere like we will advertise through various web like personal contact to contact them in personal and through newspaper magazine and news a newsletter and through social medias like nowadays people are more active in facebook or instagram so we will uh uh like we will advertise we will promote through the social medias and through browsers and catalogs and through coupon mailers like next come to the our strength weakness and opportunity threads like our strength is the loyal customers and production facilities and we our brand name these are the our the strength of our company and when come to weakness like uh we are new new to the new to the like we are new and we have a limited experience and the saturation of hard beverage segments and also product penetration is low next and then uh come to opportunities opportunities new product introduction like we have to uh like introduction of new product in a different like hard beverages and greater on antioxidant property protections property property products and also export potential and untapped rural markets are the opportunities and when come to threats strong computation we are and other brand activities and internationally increasing deep price these are the our threats next up good afternoon sir yeah i will so coming to the business structure management of our company i said uh v4 will be overlooking our different operations and we will correctly work for the betterment of our company uh as ceo will be taken by sindhu processing plant manager afsana uh overlooking the processing operations of p hr and admin manager pradip kumar and i will be overlooking our sales and marketing of our product next so this is a uh overview of our project cost which we are going to require for the establishment of our company like proposed project is t factory unit capacity of the plant is 100 ton year wise capacity like initially we will operate at 50 percent next we will increase to 60 percent 70 percent and we will operate at 70 percent until we until we are actually in the market uh these are the project costs like land civil waltz and buildings plan machinery required for t processing plant fixed assets pre operating expenses this is a brief overview it might it might be increased depending upon the those conditions uh next slide so after we are establishing we are estimating income like for 100 ton process t price per unit to be the 130,000 and total sales per annum at 100 percent capacity we'll uh as we are selling at 100 ton we'll get 130,000 so we are estimating that when we are operating at 70 percent we'll start getting profiting initially when we are operating at 50 percent uh that's time for when we are establishing in the market next slide okay snath i will continue good evening sir and bach meets when talking about the implementation of our project that is the product that we are uh uh manufacturing in this manufacturing in the factory factories that are near the hilly areas will be actually distributed through a channel like distributor wholesalers then retailers and consumers as well as there will be also channel like we'll be also giving to the retail shops that are nearby located in our factories and there will be also a factory outlet where the consumers can directly purchase from them and there will be also we'll be also having a marketing uh evaluation like we'll be taking the customer feedback and we'll be also looking after the financial performance in customer feedback while after the product after we are launching our product and we'll be also checking how it is acceptable in the market and how it is going well and and based on the result that we are getting from that we'll be in improving at every step and in the financial performance we'll be also we'll be also having plans and we'll be comparing like uh in after every year we'll it will be going with that next year's forecasted plans or like that and and through this mother's we are we are thinking to improve our plan and coming to the conclusion like uh our main focus uh of this company is to create a market share as well as to generate the customers in the healthy drinks in healthy drinks market and like we are looking forward to make you all healthier thank you everyone great job very good 15 minutes you took now now we actually needed the separately market research and market survey we are having a small presentation also on the market research that we did on the energy drinks this energy drinks survey only we topic it's a different topic this is from food processing sector itself but after this survey we find that most of the people is actually inclined towards this energy energy drinks and other food juice and all but not if even if they are preferring for healthy drinks they are not actually going through this healthy drinks then we thought of the idea of coming with this healthy drinks and we choose green PSA part of that great job did you design that logo in this green tea did you yes sir we yes sir we designed that ourselves wow yes yes great job but how much time you require from this market research sir just three to five minutes that will be that will be yeah two to three minutes okay yes go quickly just over view give us a glimpse of it then you needed to go into the details like our mark you go ahead yes sir our market research survey was mainly based on energy drinks and people's preference over the energy drinks when talking about energy energy drinks it is like drinks that are having caffeine or added ingredients like orange herbal extracts vitamins etc and mostly young people are preferring this energy drinks and consumption this and consumption of energy drinks will increase reduce the pressure under the stress conditions and it will be also helping in gaining pain tolerance and in increasing the performance and all our main objective was to get an overview of the non-alcoholic fruit beverages and energy drinks in this among the population sir yes our target would be our target group would be people living in urban areas according to our research and people who prefer brand value most of the people between age group 20 to 30 prefer energy drinks and these product could be restricted to semi urban areas because according to our research survey we got to know that almost all of the people are from semi urban areas or urban areas are preferring energy drinks and our product would be more like with quality and nutritional content next so during our research we prepared questions like where does the customer belong to what is the age group of customers what type of energy drinks do they usually prefer and what does a customer consider for buying the energy drink whether brand value or quality with nutrition and what type of packaging do they prefer like glass packaging or paper packaging or etc packing and how much is a customer willing to pay for buying an energy drink so this was our research next research results yeah and from the survey we got we have seen that 79.4% of consumers are preferring fresh juices over others 82.4% consumers are not considering brand value and are giving their preference to quality and nutrition okay next slide and about half of the consumers prefer glass bottle packing rather than tetrapacks and plastic packaging and 61.9% consumer would like to consume energy drinks once a week okay and then 48.5% of consumers would like to pay a general cost of 30 and above for energy drinks and 35.3% of consumers are preferring mango flavor as their favorite one and then 49.3% of consumers who are preferring energy drinks are leaving in urban areas yes okay let's come to SWOT analysis like our strength is the updated technology and we targeted low and middle class people and we providing a good quality product with reasonable price and our weakness like we are new to the we are new and with limited experience with limited experience and there are strong competitors with and ourselves there is no market share and our opportunities are like increasingly our distribution network and acquiring new future technologies and marketing is very big and very big and attractive and threats are like so many competitors are there and retaining customers is their greatest threat and economic instability and increase in general sales tax is our threats thank you and the conclusions drawn from the research are that almost 85% of consumers are giving importance to quality and nutritional availability and rather than the brand value and the general price that consumers are willing to pay for the energy drinks is 30 rupees and above and the survey indicates that consumers are giving more importance to quality freshness and nutritional content rather than price and they're willing to pay more money for those factors also great thank you thank you very much