 The second benefit of operating multiple brands is that now you can maximize your returns. When you're operating multiple different brands, now you can utilize the same resource, the same equipment, and also the same staff to create multiple different brands for you. Now, if you were to have some other additional equipment, that would be minimal in terms of investment costs. And since now you're operating multiple different brands, you bring in more revenue coming in at the same cost. That means your cost goes down substantially in relation to the revenue that you bring in through these multiple brands.