 Hi, this is George Gao here in Foggy San Francisco as you can see here. Today I want to talk with you about content and I want to offer you one question that you can ask yourself to create great content and the question is what questions do your clients ask you and let me actually make it even simpler for you. What is one question that clients ask you? And if you don't have clients yet, then what is one question that people ask experts in your field? You may have heard it taught elsewhere or I've definitely heard it taught elsewhere that the thing to say is what are the top 10 questions that people ask you, etc. I don't want to give you that pressure and in fact you may come up with more than 10 but just start with that question. What is one question that clients ask you? What is one question that people ask experts in your field? Write down your answer to that and that answer may prompt additional questions. So for example, what one question people ask me is well George, how do I get clients mostly from online marketing? Well then I talk about enrollment and I talk about the importance of content and of course the question then comes well what about online content? How do I create online content that's engaging and then what about enrollment? How do I do enrollment in an authentic way? So you see how the answer can lead to more questions which you can then answer again and my suggestion is to answer them in short form content so if you're writing a blog, if you prefer to write, just write maybe three to five paragraphs as an answer to each question. If you like doing videos, record your videos in less than four minutes or less in case you didn't know, YouTube considers short videos to be four minutes or less. If you go to YouTube and do the advanced search, there's a way to filter long videos and short videos. Well short videos happen to be four minutes or less and that also happens to be about the length of videos that works to be uploaded directly to Facebook. Facebook doesn't allow uploading of long videos, only videos around four minutes or shorter. So imagine if all of us did this, if all of us search providers were to write down the questions we get asked a lot and then to answer them in short form content, the world would be a better place because we would each be able to consume each other's short form content that's relevant because we get asked a lot and it would be, we would learn about each other's services and each other's expertise. We would learn a lot just from the content itself and we would be able to refer people to each other because now we know what each other's good at. What I recommend, here's one plan, right? Answer one question or ask yourself that question once a week and answer that question and do this for 12 weeks and then start over and answer those same 12 questions or maybe a different version of those 12 questions or answer 12 different questions. And this is a three month cycle that you can keep following throughout the year and if you do this, you will come up with some of your best content, the stuff that's digestible for people. It's not too long so people can really read it or watch it without too much time and you'll be surprised at how quickly you may become seen as an expert in your circle. So I hope that's helpful and I always welcome your comments and questions below the video and until the next video, be well.