 Eight steps to successfully writing emails that sell. Have you tried to write emails and you kind of wish they would convert a lot better? You've come to the right place because in this video, I'm going to share with you what the key components are to writing emails that get sales that sell any product, whether it's a service, a physical product, digital product, doesn't matter. These methods work. Stay with me and we're starting right now. Hey, if you're new to the channel, thanks so much for stopping by. Don't forget to subscribe. Very important you hit the subscribe button down there. Don't forget, turn on bell notifications, hit the bell and make sure you turn on all notifications. That way you become part of the Fisher family, the VIP group that gets notified every single time I do a video and you won't miss a single thing. Now, I've been selling online since 2009 and I've sold millions of dollars of both digital and physical products. And I got to tell you, emails have become a really big part of it. In the beginning, not so much. I didn't know how to write an email. I didn't know how to get results from the email and I do now. I can write an email now and pretty much be assured, I send it out to my list. I'm going to make money within minutes normally. And I have built up a list, not a huge list, but I have built up a list to where it generates enough income for me. So you can do the same thing, but there are some key components that I want to go over in this video. And by the time you get to the end of this video, you're going to have a really good grasp on how to write these emails and make sure they convert. Now, according to statistics, you know, and you wouldn't think it's true, but they say 99% of people who buy stuff online check their emails every single day, every single day. That's that's pretty good. And even if you go to the millennials, they say 73% of all millennials prefer to get any business correspondence via email. So though they're using all this social media and they're interacting with their friends and doing TikTok and all these things, they still want their business information to come from your email. So we're still in the game. Now, for any email campaign to be effective, you got to make sure it's not falling on deaf ears. Now, it's been proven that emails had the highest rate of return on investment of any other channel that you could use. So emails are super important. I hear people say, well, you know, email sales rate is down or email open rates down. And that is true. I'm not going to say it's not true. However, it's still the best one that's out there. Now, the problem is if people don't open your emails and they don't read your emails, you can't sell anything. So let's work on that. So how are you going to write these killer emails that are going to convert? Well, number one, you got to write for the right people. OK, what is your list? What's your list composed of? I have several different lists. I have, you know, lists that are people that are made up of people who want to learn how to make money online, businesses online. I have people who are survivalists and they stock survival food and we sell survival food and we keep all these lists separate because they all have different interests. This process of having different lists is called segmentation. And even within one segment, whether it's, you know, people who buy survival food or people who want to learn how to make money online, there can be other segments within those segments. So we may say there's people who buy survival food and then there's those people who are literally survivalists who want to learn how to live in the woods. But the other people that buy the survival food are just, you know, business people who want to have their family protected. So we would market different things to those two groups. Now, keep in mind nowadays people are very quick to put emails in their spam or unsubscribed if they don't directly meet their needs and they don't speak to their interests. So it's, you know, a lot of people say, well, I've got this huge list and I think everybody could be interested. They're probably not. And if you mail the same offer to everybody on your list and that list is a little bit mixed, you're going to have a lot of unsubscribed and a lot of spam reports. Once you've segmented your list, about 50% more clicks are going to come your way, which is pretty nice. So don't forget that's a really important factor. Some of the things you're going to want to look at is the demographics, the age, purchasing history could be something, job title or background, maybe the location. So all these things are going to come and play previous purchase history, what type of products they bought. So if I'm selling a case of beef and I want to sell a case of beef to my survival list and I send it out to everybody, some of those people are not going to want to get it, even though they're on my list. Why? Because some of those people may have bought a case of beef within the past week. So we have to look at that and say, you know, are these the right customers that I should be sending this out to? Now, when you're constructing these emails, you want to construct them in a way that speaks to that individual. So if it's something that really speaks to them, a problem they're having or a solution that you can offer, that's going to really speak to them and they're going to want to look at your offer. You got to think of all the pain points they have. We've just been going through this pandemic thing and, you know, one of the pain points was they couldn't get certain things. So if you've got a product that's in high demand and you have an inventory of it, obviously that's going to speak to this people because they can't get it any place else. So that could be one of your pain points right there. Now, I want you to check out this email here. This is from BarkBox. It's really kind of cool. It actually asks customers to choose the size of their dog so future emails can be tailored to that pooch's specific needs. That's really smart because what you're buying for a St. Bernard and what you're buying for a Chihuahua could be vastly different. So what you do in this particular email here is you select small and cute, 0 to 20 pounds, just right, 20 to 50 pounds, big and bold, 50 pounds plus. And then what they've done is they've segmented by the size of the dog, which is a pretty good idea. Step two, strengthen your subject line. You've got to understand that the subject line is probably the most important part of any email sequence whatsoever. And why is that? Because if they see that subject line and they choose to not click, then none of the other work you've done matters. The email doesn't matter. The sales page they go to doesn't matter. The funnel you build doesn't matter because if they don't open that email, you're nowhere. You haven't got anything accomplished. So that subject line is the most important part of any email campaign whatsoever. I mean, at its highest, e-commerce sector is only about 11.84% open rate. So already they're not opening most of those emails. So your offer has to be really good and your subject line has to be really good. It has to be or they're not going to open it. I'm going to give you a few pointers and little things you can do in your subject line that will help you out. Using numbers in your subject line seem to increase open rates. An example would be the top 15 ways to convert customers. So there's a number in there and people are like, yeah, 15. Now you want to be careful in how you use numbers. You wouldn't want to put the top 1,500 ways to convert customers because nobody wants to read that. It's too much. Insighting curiosity and asking questions. Things like, do you know the secret for losing weight over 40 without giving up the foods you love? Yeah, that's pretty interesting. People over 40 may want to click on that. Also the fear of missing out. I know I use this a lot when we're running low on inventory. I may say only 78 cases left. You know, 47 have been purchased today. I also like to use personalization in the subject lines and actually in the emails too. So a lot of the software providers, and I'll put a link down here to Cartra, which I highly recommend. Matter of fact, you can watch a free video on it. You can also get a trial for a dollar, but you can actually insert the person's name into the subject line or the body of the email anywhere you want. You can also put the curiosity thing in there. You can say something like, most people don't know the secret to improving open rates. What would that be? So that makes that email get opened a little bit more itself. Now, there is no real rule of thumb. According to some studies, they say that your subject line should be under 65 characters, including spaces. So it should be short and to the point, and it should not reveal what's in the email. Because if you reveal what's in the email, they can make a decision based on your subject line. We don't want them to do that. We want to build that curiosity. We want to make them click on it so they can see what's in the email. A good example of this is when people put 20% off on women's sweaters today. If somebody's not interested in a women's sweater, they're not going to open your email. You're never going to get your message over to them. Now, here's an example right here from GetResponse. You can see in the subject line, they put only 500 accounts left, save up to 40% off with GetResponse. So that's a good example of it right there. Number three, don't forget about the pre-header text. The pre-header text is the text that appears next to your subject line in their email box. Now, here's an example right here. It says here, Claire from Wimdu highlights how affordable a rental could be for their customers. And they show that right here, it's $40 off your Easter break. Pre-headers really work well if they incite a little bit of curiosity or a little bit of urgency or a little bit of shortage, and they don't give up the whole picture. Step four, make sure your message is in alignment with your subject line. So you don't want to have a subject line that's so enticing and it develops so much curiosity and so much urgency, but when they click on it, the message has nothing to do with the subject line. That's the wrong way to go about it. You'll end up in a spam folder right away and getting reported. So you don't want to do that. You've got to make sure that that message, when they open the email, actually speaks to what the subject line was, actually speaks to what the pretext was, and it all flows together. So here's a really good example. I like this one here. This one is from Beard Brand, and they use their subject line here to spark curiosity in a reader. So it says, Beard Brand, the perfect mustache curl has a surprising secret. So you got to click on it to find out what the secret is. It is really essential that you deliver on subject lines, though. Whatever that subject line is, make sure that you answer it or you take them to the next step and it all flows and makes sense. Now, when they click on the Beard Brand email, it goes to this page right here. And if you look this over here, it says, Beard Brand, the products that hold it together, many mustache growers know that it can take some serious finesse in maneuvering to get the perfect curl. Craig shares the secret product that he uses to lock the curls in place. This one might really surprise you. Hear him out and see the process in action. Now, what they've done is kind of cool here because the subject line got you to open the email. The email got you to go to the sales page. The sales page gets you to watch the video. So they're taking more and more steps. And as you get people to take more and more steps, they're going to be that much closer to the sale. Step five, focus on personalization. Now, it's been proven that if you personalize a message to somebody on their past activities or what they're interested in, that can be really, really useful. So let's say I'm sending out an email and I have a new course, which I do, by the way, is on creating digital products, which will be coming out real soon. But let's say you have this course and it may go out to people who bought, let's say, my Facebook Ads University course where people who are learning to do ads. So I may personalize it and I may say, hey, John, I know you purchased my Facebook Ads course. You know, three months ago and you're ready to run ads and you may want to learn how to make digital products. I've just got this new course that you want to check out. It's going to surprise you how easy it is to make digital courses and market it with Facebook Ads and then have them click. So that's another process you can bring them through and it's personalized because they've already bought that Facebook Ads course. Now, some other things you may want to do is include the recipient's first name in your message somewhere that can be in the subject line or actually in the email. You can include your name in the from line. So it looks like it's coming from a person instead of just a business. And like I said, talk about a specific service or product that they've previously bought. You can also include location details of where that person is. So if I'm trying to sell to people in San Diego, I may say 40% of our San Diego customers also purchased this product and then show them what the product is. I can also include maybe their job title in there. Owners of car shops find this is the most helpful insurance hack they've ever seen. So if that's their work and that's their title, well, they're going to be pretty interested in that. Now, here's a really cool one. It's called Play Favoritiy. Favor the pieces you love and we'll tell you when they go on sale. Click the heart icon to get crushing. So this takes you to a page where they can actually look at different products and tell you what their favorite ones are. Step six, get the right format. This is so very important, guys. Your content has to be easy to read and easy to consume. I've seen so many emails that have a little tiny font to them. They're all bunched together. They're not broken up. They don't have any bullet points. And I look at those emails, I know I wouldn't even read them. And you may say, well, they don't need a font that big. Some people may. And if you send it out with a bigger font, the people who do need it will appreciate it. And those people who don't need it don't even notice that it's a bigger font. So that's a really important hack when you're sending out emails. Now, a few other hacks you may do, which I think are really important, is keep your sentences short and value-focused, OK? So every sentence has a value to it and it's not a long, run-on sentence. Avoid long paragraphs. I don't like anything more than two or three sentences in a paragraph. And a lot of times I just use one for a paragraph. You want to bold all the crucial points because you're going to have those people that are going to want to skim through your email just to see what it's about. And you can bold all the important points. And it can still tell them the same message without reading the whole email. And like I said, bullet points are really good. I like using bullet points. Attend my training, you're going to learn these four things. That way they know what it is. And the last thing I would say, keep graphics simple. If I put any graphics in mind at all, it's usually just a picture with maybe a play button or a join button or a sign-up button, something along those lines. So images, you've got to be very careful with too. If you put a bunch of images in your emails, they're going to end up in spam folders. Email providers don't like images. They don't like them in emails for some reason. So if you do use images, use just one. Now, here's a really good email I want to share with you that I saw that Zendesk did. Let's take a look at it. It says, explore. And that looks like the new product they have. Let data lead the way. The way to success for your team, that is, we're thrilled to announce that Zendesk Explore is here to help you use your data in smarter ways across every channel. Explore provides analytics for your business to measure and improve your customer experience. Yes, expertise is included. And it says, start exploring. And that's my next point here. Step number seven is, use your CTA to guide subscribers. You know, we think they know what to do, and they don't. They don't know what to do. They don't know what that button and what's going to happen when they click that button, OK? If it just says, click here, they're going to be thinking in their mind, why? Why do I need to click there? What's the point of that? So I think it's important when you have a button there that actually leads them to something. Instead of saying, click here, or something along those lines, you may want to click here to buy now. And then they're going to go, oh, OK. So if I click the button, that means I'm going to buy. OK, I'll do that. Click here to sign up. Click here to register. Tell them or that button what it is that's going to happen. Click here to learn more. Whatever the message is, put that on the button. Here's another example here from Airtable. They say, need Airtable inspiration? We've got you covered. And it says here, browse the gallery. So they know exactly what that is. They're going to be browsing the gallery of Airtables. Number eight, keep testing and improving. This is so important, guys. And you really need the right software to do this for your emails. I highly recommend Cartra. If you look down in the description, you're going to find a link to Cartra. You can watch a video on it. It'll help you with your email marketing immensely. If you do like Cartra, you can get a trial for, I think, $1 for seven days and try it out and see if you like it. I highly recommend it. But you want to test things like subject lines. And you want to avoid certain words, like putting the word spam or subscription or anything like that within your email. Sometimes that will trigger the spam filters. And it will actually kick that email out. So you've got to be careful about that too. You can also overdo some of these things. Like I said, use their first name. But don't have their first name in your email, in your subject line, in your pretext, like five, six times. You don't want to do that. Once or twice is plenty. Ultimately, writing emails is not brain surgery. It's not that hard. As a matter of fact, the average American reads on a fifth grade level. And if you actually write your emails at a higher level, you'll actually cost yourself sales. If you have an email that's written on a fifth grade level and somebody more intelligent is reading it, it's not going to offend them. But if you have your email written with a lot of big words and very difficult and complicated and assuming they know a lot of stuff, you're going to lose a lot of your sales. So remember fifth grade level if you're sending stuff in the US. It's not going to take you long to get good at writing these emails. Just follow these few simple guidelines. It's not a lot. And you'll get good at it. Just spend some time, practice, and check the results. I really appreciate you watching this video. If you have any questions about emails or anything to do with selling online, working online, making money online, put it in the comments below, I'll be happy to help you out. Don't forget, I got a $97 Ecommerce course. You can get it absolutely free for a limited time. It is in the description section in there. And all you have to do is click on the link and learn. 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