 So welcome to today's episode the Tai Lopez show. We're looking for the good life. How do you live the good life? health wealth love happiness Dan somebody I've known for a decade. He's a suit what I call a super entrepreneur meaning like he's got his hands in everything He just bought himself a big ranch. Am I allowed to say that? Yeah, I haven't posted it yet Yeah, yeah, this is the exclusive premiere It's getting his chickens. Hey the way the world's going now you better be able to grow your own food, man Oh, yeah, I got lots of chickens. I don't want you having to show up on my farm to get your eggs Mine are on the East Coast so So Dan's got a hundred million dollar mastermind Which is all these top entrepreneurs from around the world get together he brings in super celebrities to come speak billionaires And but Dan's got all these businesses. He's also an investor himself. He does all these angel investments He probably got invested in I don't know how many companies in your career 37 probably What's the number 37 that ones you're directly invested in now? Yeah, that's the ones that I put in physical cash That's separate from ones I own equity in Or advisory board. That's ones that I put in physical at least six figures in two Awesome, okay, so here's what we're gonna talk about. Here's our agenda Because Dan is also a master of social media So he's helped like he's done stuff with the Kardashians everybody Influencer marketing everything people are talking about so I want to talk about the evolution of social media over the last five years Because I feel like everything's changed. That's number one I want to talk about if you were to build a brand from scratch. What would be like the simple one two three Social media formula like would you just try to do tick-tock? Would you still do insta and YouTube? We're gonna talk about how somebody who's Lazy or confused on how to post content can just easily start creating content. Okay We're gonna talk about spending 60 million dollars a year on influencers and what you've learned by doing that This year you've already paid 3,500 influencers to post for brands So you got he's got all kinds of unique Experience how you invest your money? Anyway, this we have it other stuff But one other thing I'm just gonna read it takes a whole page to put the accolades of Dan Fleischman He was the youngest founder of a publicly traded company. He licensed a peril brand for 9.5 million dollars at the age of 19 He scaled an energy drink his energy drink business to 55,000 retail stores He's currently an angel investor in 36 companies. He launched a sports card shop during the pandemic cards and coffee He has a cool charity where they give out backpacks to homeless people. It's called model citizen fund And he organized 49 free events. I've gone to a few of them. I've spoken at some called elevator nights So let's start with this first agenda point What has changed and but also what hasn't changed? Let's just take the last five years 2017 to today. So the main thing that's changed is the algorithm before when we had a chronological feed You would see the people that you followed you'd see them in real time or effectively in real time in order So if Ty was at a restaurant and he would post about being at the restaurant And I was in the restaurant too where I was going the restaurant I could interact with him and be like, hey, I'm gonna be there too. That's social media Now it's just media the social part has been removed the last five years where Ty could post from the restaurant I might not see it for two days three days four days or ever Because Instagram and other platforms think that they want to show it to me at a different certain time of the day Or if at all because I haven't engaged in Ty's posts the last two times Maybe they don't want to show it to me etc And so social media became media the last five years has been the biggest change And also the competition of amount of influencers changed drastically 2017 there was hundreds of influencers that were big Thousands that were out there now there's hundreds and hundreds of thousands of big influencers tens of thousands of like quite big like 500k plus thousands and thousands that have millions of followers and then You have a very big number of people that have like five million to a hundred million which never existed before Now you have that at scale and you have I can't even I don't even know the number of micro influencers So people that think they're an influencer, which is in the tens of tens of millions And so I think I'm an influencer. Yes. That's a new category. Yes. I'm gonna call it the thinks So by the way on on that did you see Joe Rogan did an interview with mark zuckerberg in the last couple days and he said Well, you can hear mark zuckerberg actually admitting that on certain things for example the height the Hunter biden biden's son hunter with this laptop stuff that the fbi reached out to Facebook asked them to kind of suppress The algorithm or use the algorithm to suppress What do you think like for sure that's going on? I mean twitter is probably even worse than facebook on that Like how does how do how do you deal with that? Like you have a person here watching can build a brand Ecom brand get a hundred thousand followers post and like 30 of their followers see it Right. So the main way to combat it is If you can't beat them join them Meaning there's a lot of key words that you can't say or use Otherwise they will depress or suppress your content. So for example, let's say ty had a product and it was You know clock and he wanted me to help him social media campaign sign clocks But I in my caption or in the influencers caption. He wants me to say buy it now link in bio discount 20% Every one of those little phrases Depresses the content just saying buy it now to press the content saying link in bio Depress of the content because instagram and other platforms want to make all the money They know a lot of the key words that like a fashion of a type brand utilize So if you say discount link in bio 50% off things like that it suppresses the content So it's very difficult with an influencer with a hundred thousand followers when they're excited to say Hey, guess what? I just launched my new clocks company Boom swipe up go here. Click my link in bio. Use my discount code 50% use this code fgh4 Any of those things will suppress the content if you use multiple of them then good luck Like ty said 30 people are going to see it and so that part if you say like donald trump in it Then it'll really get suppressed. Yeah, you say any of the key words of you say anything political COVID trump any of the key words that are out there Immediately you can get a shadow band which people say is not true. It's very very true Because I deal with a lot of influencers that have been shadow band Yeah, let's talk about this shadow band. Do you see where do you see it the most? I've seen it on youtube happen. Yeah So you think it's happening on almost every platform where they shadow band people Absolutely. So youtube is notorious for it. They just took down one of the biggest influencers ever A few weeks ago and there's a lot of people very upset about it It's called steve will do it Steve will do it it gets a bazillion views. They literally removed his whole profile The reason people are upset about it is he goes out and donates A car six figures Get you know helping someone buy a house like he's out there actively doing all the things that ty used to do Quite actively when you were in the social meet when you were focused on the social media game back then Like giving away cars and giving away prizes to make people feel good and help people's lives That's what steve will do it did they literally removes his whole account Like yeah, there's a huge outrage about it What's the reason like why do they care? What was he doing? Well anytime someone does content that stands out or that they don't agree with Or is woke or some situations happening or right then they just decide that they're gonna remove it and you can't fight them over But what was his was he is he a right-wing guy? Is he like I don't know what he did He does a lot of outrageous stuff in his process of raising capital He does a lot of outrageous things like hills. I'm gonna stand on the roof for three days until you guys all donate, you know Gotcha, gotcha So is that where they're gonna say somebody was maybe gonna die trying to do it? I never even heard why they took it down What do you think about andrew tate getting kicked off everywhere? So it's interesting. Um, his was A creative genius marketing ploy a lot of things he was saying is so Polarizing that it works right and anything you've talked about lots of times and anything 50% is gonna hate you 50% will love you and that's the most famous people Donald trump the kardashians etc They become the most famous because of the economy greger They become the most famous people Not necessarily for their skill like ma greger's lost his last three fights, right? But he's still the biggest ticket-selling fighter there is Um, but they're polarizing things that they say Uh, is what makes them huge andrew tate did that at scale really fast like really fast Um, so taking him down is an interesting decision for multiple platforms to do Uh Because he wasn't saying anything technically harmful He was just saying things that were mentally harmful or mentally interesting for people to hear What he was saying and most of it being against women And so what can happen is at major platforms if the men or women decide You know what this guy keeps doing these polarizing things and saying bad things about women Or bad things for men to think about or how to act towards women You know, they can make a decision that they want to suppress this content Or what they did was just completely remove them from the platform What's interesting for him is he actually got famous not by posting his own content By incentivizing people within his academy to go post it for him about him Exactly. That was a very smart move. He did. He just got everybody else to post for him So do you think they're going to start suppressing other people's Posts that has his face in the video. Well, they use ai Well, they use man They've got big offices of facebook in india Manually because you got a manually reviewed suicides and crazy stuff that gets posted Do you think there's an actual mandate from the top down at big platforms saying If anybody posts this dude thing behind the scenes Start suppressing it start shadow banning it. Yes, absolutely I think anybody using the the keyword or the tag Andrew Tate is going to get suppressed Not deleted but suppressed. Do you think they can actually recognize his face? Absolutely, I know they can Here's interesting Let's say that you and I make this video right now, right of us doing an interview But the video starts out with me in the first five seconds on your post and you do a main feed post Yes, it will not get any good engagement because most of your audience won't know me So there's millions of followers and only a few hundred thousand know me Instagram will think wait, that's not tie And they literally won't show it to people because it's me in your video and vice versa And so what happens is even by the way, you're much more famous So if I post you and you're the first five seconds, I still won't get that good engagement because even people recognize you It's still not Dan right and so that that will happen at scale Someone goes out there and posts and Andrew Tate as the video and they're not in it It will not get good Not just good engagement. It won't get shown. What what are the odds? What do you give it that he gets reinstated on all the major platforms? Oh, I don't like his side. I would bet against him He's give him 20 chance Oh less I would yeah, like I I think there's a lot of women that work at that at facebook and instagram that do not want him back And I can imagine that corporate meeting of them trying to explain why he should come back I don't I don't see it. What's this stuff like I I we've dm'd before over the last year or two before he was even You know blown up everywhere, but I I don't watch that much stuff. So like what's the What is the controversial stuff he was saying? Is it like it's mostly about It's mostly about how to how he treats women How to date with women how to make women Subservient to you if you're the alpha male everything about being an alpha male and how women should treat Oh, right. That's all those things, but he does it at like very over the top ridiculous Effectively talking about what he can do all over and how he can get laid anywhere with any woman at any time Like he just completely over the top across everything and Talking about that for other guys and try and teach that to guys about how they should be This type of alpha male And how they should be treating the women and how women should even think about men in general And so especially during these times it's like the old pickup mark I mean all the old pickup artists back from like 2000 pickup artists were big from let's say 2005 to 15 now They're almost all gone right or switch their business model because the same thing san francisco. I can see that not playing well um San francisco's Not a place to trifle with right now. Well, by the way, what do you think a true social? I was reading some articles on true so social today Yep, you think they have a chance of making it so hundreds and hundreds of social media platforms have come and gone and we've never heard about them why because In order to get big they need other social media platforms for people and influencers to post. Hey, go follow me on true social Good luck posting on instagram or facebook or tiktok or twitter the words true social Good luck So it's just not it's very very difficult to promote what you're going to build and even if you do It's not native to us. We are addicted to going on facebook multiple times a day We are addicted to go on instagram multiple times a day Some of the average numbers of how many people log into instagram per day is mind boggling not for long periods But 18 times a day they go on there. Well, holy smokes Like that's not going to happen on true social or any new social platform And so we've noticed if you think about the last decade, how many new platforms really exist besides tiktok What's new tiktok's the one snap came out and you know really grew in 15 16 17 I haven't paid one influencer on snap in three years not one Clubhouse tried they did well for a second. Yep You know they the thing for these platforms clubhouse had a real shot at clubhouse had a real shot at glory The problem for them was they they didn't take the simple advice that multiple of us gave them was Pay influencers to host their own daily shows So tie Lopez every saturday at 12 p.m Give the guys six figures a month or whatever to have a deal To be on their sundays at 12 or saturdays at 12 and kevin hart at two o'clock And this person at this time like like a radio way that's going to happen right here on speak easy And I want you to to help you got it. We got a budget for it. We're putting together a budget I'm talking to big some big influencers on my own But let's talk on that because we finally built out. It's been 12 months. We built out the features It's got almost every feature in the next one month. They'll be rolling out But it's already there and it's monetizable People can subscribe to paid shows There's no other platform that has what we built in the last year in in Here in speak easy plus We're going to try to we want it to be a free speech app as long as it's not we got to stay on the app platforms We don't want to get kicked off. Right, you know the apple and android store But so we'll have to kick off some people that are just too outrageous, but we're gonna Definitely not kick off. I mean you could I'd let donald trump be on here because of course trumps Not going to get you kicked off the app store He got that was a decision that twitter made and I and I do think it's insane To kick off a president even if you don't agree with a president Look, if somebody's insane like somebody you're dating You want to know you want to give them a voice you don't want them sneaky and quiet if I'm if you're dating a woman or a man You want on day one that they go back shit crazy right in front of you so you can be like thank god I didn't you know marry this bro. I was watching you ever seen that movie along came paulie with ben stiller. Yeah Dude, it's the five forgot to but you got to go watch that movie from like whatever 15 years ago The opening scene is ben stiller marries a chick goes to st. Bart's and His what he he doesn't want to go scuba diving So he tells his first day of marriage wife. Yeah, go with the scuba instructor And he walks in on him, you know sleeping with his wife and I'm going I felt bad, but I'll sing if your wife's gonna cheat on you you want it to happen the first day one Before you have kids and stuff, you know, you can get an annulment that quick. Anyway Strange subjects here So let's do a hypothetical Dan Fleischman one of the masters of social media lose, you know You have to start you're doing that that show grant card done did uh undercover billionaire So I say dan you got nothing. I'm putting you I'm giving you a tent You're you know, you're living on on the beach and you have to go out and build a million dollar business And you're timed and it's a contest with like 10 people And there's one rule it's got to be Based around social media You're going to build either a personal brand for yourself or use social media to grow an e-commerce brand like zappos did or like warby parker What's the one two three? You know five minute formula business plan that you would put in place All right, so I would immediately go into the city and I would pick a niche So I like to pick on a high-end niche. Let's use luxury real estate in this example And I would go in and I'm gonna say I'm gonna throw an event this sunday It's gonna be at 7 p.m. To 10 p.m. And I'm gonna do it at a high-end cardula ship Next sunday is going to be at a high-end mansion. How do I have a high-end luxury dealership and a high-end mansion? Let me explain I'm going to go there and I'm going to start trying to book speakers to come speak at my luxury event That's going to be happening this sunday at 7 p.m. And next sunday at 7 p.m. Cardula ship and mansion I'm going to go to the household name companies. I'm going to walk in. I don't need a car. I don't need a phone I'm going to go show up and I'm going to go there and find Who is the guy that runs stutter bees or the guy that runs? The biggest real estate place here or sells luxury homes or sells luxury cars. I'm going to go find them I'm going to ask around the streets. Where'd you buy that house? How do you and start asking people again? I don't need any money start asking people who helped you sell your house Who's the biggest real estate agent in town? Who's the number one woman real estate agent in town? Who does the biggest apartment buildings and just start asking everyone I can to find out who's big in real estate and then also big in cars I'm going to go there and I'm going to invite them to speak at my fancy event happening this sunday at 7 o'clock Once I get one or two of those speakers to confirm I'm also now at the same exact time Going to go visit the local luxury car dealership and explain. Hey, guess what? I'm throwing a luxury real estate event this sunday at 7 o'clock I'd love to do it here and bring a bunch of these rich people over to your venue right now The event's free. Okay, this sunday is going to be free next sunday is going to be free But it gives me an excuse to walk around downtown whatever the city is london wherever you drop me off Los angeles new york doesn't matter and I'm going to be inviting people to my fancy event happening this sunday at 7 o'clock At a luxury car dealership and the next sunday at a luxury mansion Now, why do I keep saying luxury this and luxury that because that gives me an excuse to get a hold of any rich person in the city to be around me When I throw the event it gives me an excuse to get a hold of a videographer photographer To come film the content for free because they want to be around the super high-end content About all these wealthy people that have luxury cars luxury homes, etc And so now this starts to compound because when you invite someone to a luxury event, I've thrown hundreds and hundreds of events That's why i'm using a real life situation It gives you an excuse to invite the billionaire the zillionaire the reclusive person that never really goes out It gives you an excuse to invite them and even if they don't go You know have a reason to get a hold of the wealthiest people in the city Here's the thing about those people you can never get of a gift Does it someone that's worth let's say ed my let's worth hundreds of millions of dollars? What are you going to buy ed my let nothing right? He's got jets and cars and mansions, etc But experiences is what they like experiences is what they remember So if I invite ed to a business event or a charity event or a luxury car event or a luxury house event Him mani koshbin tai lopez. They all want to be around those things because It's exciting. It's fun and it's something that you can't buy you can't buy those type of experiences And you can't buy that type of access And so now I start to leverage each one hey ed my let I got tai lopez speaking in my event on sunday 7 o'clock Manny koshbin is going to be there as well We've got 17 cars that's going to be parked outside of this luxury car dealership And next on they were doing this fancy mansion. I'm going to have 17 luxury cars there too And now I have this thing the reason I want two events is if someone has an excuse because tai is busy Well, he can't make it to this one. Guess what he can make it to the next one It's hard to have an excuse for two different dates And so I start Inviting all these people in town And you'd be fascinated at how many of the wealthiest busiest biggest people in your city That you just got dropped off and tai just dropped me off in london new york l.a. Atlanta doesn't matter The supplies anywhere to come speak at my event once I have those speakers locked in It's easy to get the venues because the venues want the wealthy people out there And they have a lot of clients the luxury car dealership guide the luxury mansion people They all have a lot of clients that are exactly who I want to meet So by immersing myself with all these wealthy people Having a photographer videographer there to make content I'm edified so I'm up on stage holding the microphone I'm the one that's interviewing ed. Mylet pylopes many koshbin by default My street cred went up So now I've edified myself I've met and networked all these people they start to want to ask me a favor if they can invite their wealthy friends to come Literally a favor. Again, this is not a joke or an idea or a concept I've done this over and over and over for over a decade. My elevator night events are free But they gave me an excuse to interview wrestle simmons jake paul tai lopez These are people that normally get paid a hundred thousand dollars to speak They come for free because they want to be around this event and all the people that are there and so What happens is now that I've done these two events Especially after the first one. I now have street cred social media By the way, facebook instagram twitter linkedin snapchat tiktok All of them including youtube are free free free free free and free And so now I've got photos and videos with tai lopez ed. Mylet many koshbin all these great characters I threw it at a fancy car dealership. I went from being a guy that has no money I have no access. You gave me a tent to sleep in to now I look like I'm Out there balling, but I'm not just doing it to create that effect I'm doing it to network Because now I have access to all these interesting business people in that local community And so the way for me to start monetizing it is The third and fourth event are now a fee. I can now start charging a thousand dollars to come to my event I can start doing consulting or you can do like a vip dinner afterwards only to people who pay So you have a hundred people show up And you say a thousand you take the two celebrities if you had jake paul or whatever And then you say we're doing a dinner after It's fifteen hundred bucks. Yep, you know and you make eighteen thousand dollars net if twelve people pay. Yep And so I've lived this in real life for many years I went from free events to a hundred thousand dollar per person mastermind It's a big jump and I sold out a hundred k mastermind to a hundred people in a few months Going from literally never selling an event before all of a sudden selling out doing ten million dollars of revenue in a few months All from these free events All from my excuse of networking over and over and over And so if I was dropped off in a city and this applies to most any city in the cut in the world besides Obviously a third world country. This wouldn't work if there's nobody there to create commerce with Um There's outside that any mid-sized or major metropolitan city this applies to Hosting your own events gives you an excuse to call anybody again, even if they don't show up You now have that favor that like brownie point of inviting them to the cool event Even if they didn't show up I love that and you know, it's interesting about that. That's that's how I got I really started as an entrepreneur was Doing if I was in Raleigh, North Carolina Didn't have much money and I started doing UFC parties at my little apartment I had a roommate this guy brian marshburn And and uh, I was and I forget it was funny my rent was probably like 800 bucks and it was split between this guy and me and um I was like, let's do a ufc event and I didn't have a tv So I went to like rena center I remember so I did the first event with this little tv I had and like 30 people came. Oh my god, okay And so they were all trying to stare at this little screen and people were like this party sucks I can't see the ufc thing. So the second one. I'm like, I'm gonna I need a bigger tv and I looked and was like 800 bucks for a big flat screen. I was like, I don't have 800 bucks I went to like rena center's website and I remember it was $300 to rent one Which is kind of stupid if you could buy it for a thousand But I didn't have a thousand bucks. So I rented it for 300 bucks Then I I remember turning to my roommate and being like How am I ever going to make my 300 dollars bag goes a lot of money to me and um So I put he's like put a little tip hat So we had pizzas the pizzas cost us like 50 bucks and we told everybody suggested like $30 and we made A profit of like 50 bucks and I went from there and I went to this restaurant owner named georgio batoxus He's still in raw in north carolina and he owned all these restaurants night clubs And I said, can I have your small? I said I did an event at my house I've outgrown it the apartment people started getting mad because I have like 60 people in a little apartment So he gave me this place called the the red not red room. It's called verde It was in Durham right next to duke university and from there that really helped me grow because not only did I get into the hospitality nightlife business and start to make six figures But I also like you said like I started to know people Who had money who were business entrepreneurs to mentor me and I ended up people I met through those events became my business partners in other ventures even to this day so like I like where you're going because basically The mistake that happens in the modern world Tell me if you agree is we live in a world where it's so much like social media and being on your phone That you can forget like old-fashioned in-person connections with people Still works because the human DNA is hardwired to connect in person. You need to be there. You know what I mean Yeah, so I'm glad you're bringing that up because it's like totally forgotten Okay, let's switch subjects for a second And by the way, we got 23 minutes. So those of you in the audience Here watching live on speak easy. Can you Please any important questions you have for dan before we end in 20 minutes? I'm going to ask them one more Question and then I'm going to switch it over to kind of audiences people are saying good info somebody asks How much ads been so a kumi has a question If I think I understand it if you had A thousand dollar or a hundred thousand or ten thousand dollar budget What percentage would you spend on each platform? Like would you Let's say you were boosting instagram now. You can do tiktok posts. You can do youtube like What's your favorite kind of platform to concentrate your focus on or are you still a big believer in Equally spreading it out on all the platforms. What's your thoughts there? so I always talk about omni presence about being on all the platforms But then once you have all the platforms facebook twitter instagram linkedin snapchat youtube etc Once you're on the top seven major platforms The next thing is what I call digging for oil So I would spend a hundred bucks a hundred bucks a hundred bucks a hundred bucks on each platform And I'll see my hundred bucks over here created zero dollars hundred bucks over here created 45 dollars Hundred bucks over here created 240 dollars But hey the hundred bucks on instagram or on tiktok did 300 dollars in sales Well, once I've digged for oil I don't even think about the other ones as far as ad spend goes I just put all my money into the one that had oil in it until it stops Right because it might stop and date three days ten days 30 days a year I don't know when I'm going to keep digging on that one as far as money goes But posting content is has to be on all the platforms Because you don't know if your audience lives on youtube or they love twitter or they're just big tiktok fans You don't know where they live and the cost basis for you to create that content for the other platforms is nothing If you make content for instagram, you can repurpose the same exact video and caption on facebook On linkedin you can do the same thing on tiktok etc only platform You really need to be specific for is youtube because that's more longer form content longer videos But all the other platforms like you see me post a video or photo It's going to be on linkedin two minutes later on facebook two minutes later on instagram two minutes later on tiktok And there's no one and I don't use an app to do all four. I I manually do each one I mean, okay, because you don't know some of my videos go get 600,000 views on tiktok The next day they get 2,000 views then 3,000 and 400,000 Yeah, there's like no rhyme or reason like sometimes my stuff crushes on tiktok does horrible in fact almost never Do they get remotely close to each other like a strong video that I post like you said gets 500,000 views on tiktok It might get like 50,000 on insta and vice versa like the algorithms still have a still remember algorithms still have a margin of randomness to them It's not fully fleshed out like tiktok and insta haven't fully Figured out the algorithm and they change up and they change up like like let's talk on tiktok one of the Empower mind on speakeasy asks what's your thoughts on tiktok and privacy is it are the chinese taken over Are they bullshitting like what what's your thoughts on this prize? Are they because joe rogan just posted a thing where he's like did you read how they can you know Basically track your key stroking whether it's on your laptop or on your phone like they're tracking What's your thoughts so they are tracking And it is clear they're not hiding it. It's not like a conspiracy theory. They are tracking. They do have access It's a tough spot because for the most part for 99.99999 percent of humans who cares You're 19 years old. You live in alabama and you're making tiktok videos Like what does it matter like what are they actually going to get or do they're not going to Do anything to you they're just they're using data Uh For various reasons, but none of it is going to harm you like it's not going to do anything if they have your data Would it be useful for a military official to remove tiktok, of course But anybody in politics or military or anybody with pertinent information have a tiktok account. No, they should not have a tiktok account But for the 19 year old living in wisconsin like it just doesn't matter for the most part So for the masses it really doesn't matter It is scary the overreaching that they can Be doing we don't know what they're doing But they can be doing simply because it is clear in their terms of service what they could be doing But for the most part, I mean it's a social media platform and all the platforms have been doing this all the time Like zuckerberg knows anything and everything about our lives us saying if I just say I want to buy a laptop at radioshack. I'm going to start getting ads from thai about radioshack So you think so you think they're actually Audio tracking your conversation because it sure feels like that for me. I know without a shadow of a doubt that they are And we've joked about it because I've said things like For I'll give you an example for my honeymoon for the wedding I said underwater Hotel I wanted to find like one of those hotels that has the underwater that you can see I've never google searched it ever in my life Two hours later and I screen recorded it. I got the ads for underwater hotel resorts in Bali So it's without a shadow of doubt again, not a conspiracy theory. I didn't google search it Nobody's access to my phone Underwater hotels two hours later and I recorded the whole process and this has happened multiple times and there's videos about it So are they listening they absolutely are not a joke. It's not a wonder again for the most part It's not the evil empire like they're doing it for right good. They're trying to sell you things So, um, let's try to make more money. Yes But they're not trying to like hack your credit. They're not hacking you. They're not trying to take you down like For the most part they're using it for commerce Yeah, because think about it. I mean look What You know What there's billions of people using tick talk It's not realistic that chinese are going to control everything But like you said if you're ever doing a real serious conversation Stick your phone in the microwave. Don't turn the microwave on by the way But stick the phone in the microwave If there's three of you need to have a confidential conversation even mark zuckerberg There's a I don't know if you saw that old picture where he puts tape over the laptop. Um camera Yeah, just in case like I tell people it's like go do a night walk on the beach That's your best bet for nobody being able to track you loud waves crashing down. Okay, some other questions. Um Personalized advertising. How can you personalize the ads? Somebody was asking like what's your is it not that important? You can just post on incidents and say hey, this is for anybody. Do you like I don't know if you're doing a lot of email marketing. Are you a big believer in like massive Segmentation and personalization where you put a little token so it's like bob and all that kind of stuff Just somebody had a that's an interesting question. Yeah, so when it comes to email having someone say your name in the headline or in the top of the Of the the paragraph In the heading it obviously has been useful for many many years. Um Also, if I invite people to an event I copy and paste their name Even though i'm even though it's clear that i'm copying pasting. Hey ty coming to my birthday party It's clear that that part's copying pasted the body is copying pasted I still put ty's name in the front and if you want a little hack add his name somewhere in the body as well And boom now they think they think you wrote it for them Even though you're just adding two words ty and ty So adding adding personalization does help for email and for text invites If you're using sms when it comes to Facebook, instagram, linkedin, snapchat, etc. It doesn't matter at all. I don't it's nobody expects you to be direct marketing to them Unless you're doing it through the dms and then the dms. They already know you dm'd one to one anyways So it doesn't really matter that much. They're not expecting that Are they tracking you you think when the apps open and closed or just like when the apps open or so? Theoretically you're able to say what feature you want, but you know The overreaching could be there. We don't we don't really know you could turn things off into facebook or instagram or tiktok Once they keep tracking you we don't really know that would be a conspiracy theory But as far as you can you can turn it off Within the phone. I think that they need to in their minds. They need to track you in order to be always be ready for you to go back on and so Most apps if you look at just within your apps on your phone Most apps are tracking whether it's hurts rent a car Whether it's any app they're they're tracking you for where you are the credit cards the airlines, etc. So um You just kind of have to know that in the last three four years in particular We're pretty much always being tracked by the apps in our phone Um, and I don't know if you turn that off if you necessarily actually get away or get privacy But I also don't know that really matters. You gotta do a hillary clinton day You got to get a hammer and just smash them and put them in acid Yeah, that'll probably work put them in a barrel of acid like them like the mexico cartel does with bodies That'll probably stop the tracking. Yeah acid melt acid melting of your equipment It's very effective. Um, by the way, I just bought the domain Uh I bought the domain net worth calm that i'm gonna launch. So it's gonna be pretty cool I got to talk to you this on dan. I bought it from hulet packer doesn't it? But basically the concept is You know right now 130 million monthly searches with a person's name and the word net worth Donald trump net worth dan fleischman and luke at the long tail of just like insane. It's like It's either 130 million a year or a month. I think it's a month. It's like insanity I'm one of my seo guys was doing the keyword research, but it's it's just like a millions a day Okay, and so I bought network.com and this is just Changing the subject here. I think people like to hear like the makings of a business plan This is how I think through my business plan and dan give me some Things that I should do that you can think of some pointers. So Forbes does the really rich people that are mostly owned public assets. That's easy to verify It's easy to know Elon musk net worth because it's mostly in tesla public stock And therefore Or at least a great portion of it. You can just track daily how his net worth moves bill gates bezos so on When it comes to dan fly I'm guarantee you lots of people every month certain search dan fleischman net worth But like my net worth is like all over the place on websites. Like I've seen 10 million Hundreds of millions 50 million like all this so what I'm going to offer is a service to influencer a service to individuals That for a small fee We use a third party that will verify your net worth and you get a badge on it This is all now and it could be a range, right? But my experience is entrepreneurs want people to know their net worth not necessarily me and you but a lot of people Like the status of net worth. So I also think it's a service to people because a lot of people Want to know, you know, what somebody's net worth is. So I'm going to launch this verified version And of course, we'll have we're going to try to get a million profiles up over the next 36 months Start with a thousand and we're going to focus on people that are wealthy but not necessarily on the Forbes list So, well, how would you what what should I think about what's your advice on how to make that an even better business plan? So verifications is good. I think what's interesting is um If someone could actually share that profile And they got really like super verified to like hey, I'm looking at the least of this building Or I'm looking at an office space or I'm going to buy a car And you guys actually vetted me If I think about it I can't even get an appointment to go see a mansion or to go look at a jet or a yacht without it getting approved first If you guys were that I think that's interesting um Where people trusted net worth.com to be like the the credit karma if you will like the credit karma of the state Um Because I don't want to submit financials to go look at a yacht or a jet or a car or a mansion If I'm just going to go look at it, uh, but it'd be interesting to just send my net worth.com link Um and show that it's verified Um, maybe there's a second verification like like a super verification. I like that. Uh, we we have it. We can do it with cpa's So basically you'll upload Privately your info so you're secure. I actually won't see it It goes to a u.s. Lawyer And that lawyer will certify it So it's like a you know a really legit thing Yep So the main website that people search is like pops up not searched for but pops up is celebrity net worth.com And yes, they just pick numbers arbitrarily Right, I I've seen I've seen mine on there says 50 million dollars And then it has like the wrong birthday and the wrong date and the wrong company You know like they're just kind of like scraping to do it like to grab the My birthday was september september second on there. I forgot when my company was it was like a weird company Anyway, so like celebrity net worth is uh, but the traffic they get I heard is insanity I mean like oh, yeah That's what i'm saying just people but watch out ladies and gentlemen because I own net worths.com and good domain like that It doesn't necessarily have the same seo authority, but it has authority in the world meaning like you said if you were going to buy a mansion You know and net worths.com shows up with a really professional website That's a real tool for you. Like you said like a credit karma score like look Here's here's the deal you can and we could even have an enterprise version That could send them some, you know, they could click and get some more verification. I like that Yeah, because so like it's very interesting so you could and depends on how deep people want to get I could say hey look here's a $4 million house and I have six cars and I have one jet and I have 13 investment, you know like it depends on how deep it wants to get but you could have like the super High-end version that I could live the 80 version this dude Will get will marry you with no prenup. He has a no prenup badge This one this This man. Yeah, you could have all kinds of stuff You could go deeper down the rabbit hole here. You could be like this person only has two bodies in the basement I did uh, they only their criminal records only two two murders not three I think a dating site dude. I think a lot of those searches are around dating Like there are a lot of people doing the dating thing down and I'm like, uh, and then there's all a lot of competitive searches like Right, I'm worth, you know, whatever. I wonder if this dude my competitor is worth more Yeah, like for me, I I like my net worth to show low because I found there's not a lot of upside but right. I used to think it was cool I it's funny. I used to want my net worth to be like, I remember when it showed like Whatever one or five million bucks and I was like, no, I want to prove it's way higher Now another way I'm like, let's keep this sucker low. I don't need that kind of attention. You know what I mean? Everybody wants what they don't have when you don't have it. You want it? Elon Musk network is like 200 billion. Yeah, it'd be interesting The thing that people don't realize about net worth It's a tricky one because there's a lot of subjective Private valuations of companies. You know what I mean? Yep. All right. We got a few minutes left Um, how much did the domain cost you? It cost a decent amount of money not as not as I got it for a decent price though Yeah, acquire other networks. Yeah, you know, I like to buy other stuff. So I'll be looking to buy other domains, but Just on a private note not even for everybody else Let's let's talk for a minute here pretend nobody else is on this call then but I want to get you involved in Get you paid to help me grow this app because I think this speakeasy app has a purpose Like Spotify is good Apple podcast is good, but you can't interact with the damn person You know, Joe Robben Sirius is good, but it's cool to be able to interact And also have a social platform side of the thing clubhouse had an opportunity. They went down a different route which I don't want to go down with speakeasy. So What do you think what's a plan me and you can do together offline? Is it get some pay start paying a whole bunch of people and you're in your World yep to start doing shows once a month twice a month kind of thing Yep, so there's two things one is some of them having their own shows or hosting or going live Which works really effectively But two is also them just looking at organic about listening and watching so With them posting about with them wearing headphones or them on a laptop or them In a car or them at an event or them. I'm actually Utilizing the app in a real organic feeling People will know that it's paid but not feel that it's paid if that makes sense Or they're actually like consuming the content so We've done that for podcasts before obviously there's household name podcasters that have spent huge money with us because We simply have people posting. Hey, I'm listening to this household name Podcaster. Oh my god. This episode really got me to tears. Oh this episode. Wow inspired me Oh, I listen to this podcast every day when I work out Like it's the thing that it it feels like it's being paid or or it feels organic depending on the context of it But most importantly people can now see how they could utilize it them listening or them watching Whether it's to inspire Etc um Obviously people making shows is the most useful because now there's consistency anytime a company Can have people on a consistent whether it's a once a week once a month type product posting It works the best someone doing a one-off like hey check out speakeasy app swipe up The conversion will be tiny right because people have to see it multiple times to believe that that person's actually utilizing it And to also have their whole audience see it because on average on instagram only seven percent of their following sees a post So yes a one-off post of saying hey go listen on speakeasy or go watch this on speakeasy It'll work a little bit but On the third fourth fifth sixth and seventh post it's going to work really well because People are going to now believe that they're actually part of it. They utilize it. They listen to it um People and then at some point people start to organically post it because what happens is Right now when you look at instagram stories A pretty big percentage are people posting what music they're listening to on spotify or serious That's literally their screenshot on instagram story Which is a very valuable piece of real estate. They're organically posting like listen right now today It's happening at scale like today is a great example DJ Khaled his new album came out last night And go look at instagram stories today Everyone and their mom is posting about screenshots from god did and it's just like I'm mind blowing my people God did he's the master of using these phrase. I don't I think dj. Khaled is one of the best phrase masters Like he's got like god did or what was the main what was the one he started with When he was like he'd always go huh or whatever when he first started was on that god did what's another dj. Khaled thing Do I have any dj count? dj. Khaled yeah, he used his own name, but he had some other phrase another one That's the one a major key. Yeah Damn good. He's a great mark. We the best. Yeah, we forget. We the best. Yeah I find to hear fucking we the best another one time our brain would explode Yeah, we did a campaign with we did a campaign with him for drop kings Um Actually, you did the same campaign. That was a fun one, but we had him By the way, I'm gonna I'm gonna have it's all I'm gonna have them. Why are you money on monday? It's too late today. Let's get it. Let's get a buy. I'm ready to go Literally, we just finished up the features and let's just we got a good budget for this thing I'm gonna we've spent money to build it. We got investment behind it Help me blow this thing up and um, we also have tracking so people we can track who brings in The follower not that that's the only way we can pay people a flat fee But yeah, also we have the back. It's nice to track a little bit even though you never track 100 percent, you know what I mean, of course, so let's let's I want to Good if people want to follow up with you now that we're Ending the show. What's the best place to get services from dan fleishman if you want to know more about your mastermind What's what's the place to go? Yeah, so all my social media is the same. It's just at dan fleishman Which is also important for you guys listening your screen name should be the same on every platform Your bio should be the same and your photo should be the same as well Because people need to see it multiple times and if they're scrolling by on twitter or instagram, you've got to be The same across every platform Awesome, go check out and he's got a at fleishman or at dan fleishman on speakeasy Everyone do me a favor go drop them a quick. I think I think can they now? Send them a tip in the dms Who's gonna be the first person to go tip dm? I'm gonna I'm gonna tip them myself. Let me see if I can do it Dot ad. Can you all still hear me? Can you still hear me dan? Yeah, I can hear you It already says it right here. I can see it Why does it not show in the damn dm? All right. I'm finding little bugs. I'm gonna fix. Okay, man Well, thank you so much for this and uh I'm excited and I'm excited to get you to help blow this thing up. Sounds good It's time to hit the ground. Let's do it hardcore Then you guys talk to you later. All right. Bye