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Adapting Persuasive Message Skills to Social Media

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Published on Jan 1, 2014

What's New in Teaching Business Communication? Adapting Persuasive Message Skills to Social Media - Expert Speaker: Courtland Bovee

The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, today's business communicators need new skills to encourage and participate in these online conversations.

Following these guidelines will help students adapt what they're learning in the course to the new realities of promotional communication.

After you've watched this video, visit the sites below for additional information that will make your teaching easier and more effective.

Order an Examination Copy of a Bovee and Thill Textbook
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See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
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Video: http://youtu.be/zlof39oZFms

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