 We're in a space where there's like this renaissance when it comes to legitimate curators and it's gonna make it interesting I really feel like the kids These a's are going through This is the most respectable music period since the 90s, but I feel like the 2014-15 on has been the most respectable like music has been going up like 2000s I know I'm diverting 2000s were trash, bro. A lot of great music that I love You may find the music standpoint or like like what's going on around the music? Like every part of it is better in or trash So it's more about holistic Right, so there were a lot of great people right yeah in the 2000s a lot of great music that I can go on You know hours and hours there's a set But the problem is It was like it was a it wasn't as deep. It wasn't as many people You know, you look down on adventures like is it you're starting five or is the whole team Rolling, you know in the 90s there were like a lot of quote-unquote throwaways that were still Like they were killers, right? You had all these different groups. All right You had all these different solo artists, right R&B was killing it Hip-hop was killing it. All those sounds were outside and getting a lot of respect Gospel was doing his thing Country a lot of them actually saw their height in that period not to own mention the money the injection of money Like was aligned completely with the success that you saw is like hey man, we're making so much money Let's keep doing some more money. Let's put a million dollars in a music video So we have some more creative space. I feel it. So when you track it a Part of that might be because hey man that money was it dipped into 2000s, right? Like early 2000s Napster's all that shit. All right, things start going down We can only maybe invest unless you're only the top you got to be at the top, right? We're figuring it out And then you have this period accessibility increases right because of technology Distribution awareness increases because of social media. Yeah, right and then I Don't know why there weren't like as many bands and things like that But like you start seeing more of those come out into Kendrick Lamar's and Drake. I felt like Kendrick Drake Drake actually almost individually Drake Nikki like they were almost like the beginning of the next Golden era or close to gold. There was a there was a drought. Hey when Wayne was saying I'm the best in the world There was nobody saying no, you not yeah, what other area like in the 90s. They'll be like nah I'm the best. I'm the best. I'm the best like it wasn't even nobody trying to challenge them, you know That's how like how you know, it was some monsters there, but it was really top-heavy in that period. That's what I'm saying Yeah, yeah, I think I can agree with that because I also think that era was the start of like They were like the grandfathers of the internet era today. Exactly. Like most of those are I Think I found like Kendrick Lamar and I know I found Jay Cole off of YouTube I remember I remember the day I found Jay Cole's music off exactly where I found both of them So it's like they would have started kind of like whether I don't know they think of it like that But they would have started like the way we use it today. You know saying yep, they trained us And I also think too like because there's So much that gets pushed out at you like even though people like to make the argument that there's a lot You there's a lot of less quality music today's because there are more people putting stuff I will argue there's also more quality music out there. Yeah, because of the same thing, right? So it's like back then you might know like four five R&B ours at One point now, but you know like 80 you know say at least You know really more than that if you start go down the line a little bit, but it's really more than that You know, yep, which I guess is that's pros and cons that you know That's probably some some steep cons But I like to pose that way the cars in my opinion. It depends on what side of the table you are. Yeah, exactly If you don't ours, it probably sucks as a consumer is great It's an increase of middle class for the artist and decrease in the top. Hey, I'm killing it the numbers I'm my money is stupid and I'm looking down on the rest of you guys We all about right here. We all about right here trying to figure out how somebody can get to the top of this thing Yeah, that's that's where it's at. But that's exactly that's why I feel like it's wearing this. It's a beautiful space, right? And there's a lot of Things happen around it like is it all the curators the shows that like there's so much energy around it so much variety Where there's been variety before but people are figuring it out Right and people are figuring out how to make the money and get the money from it So now we can put more energy into it because at the end of the day people got to eat, right? Once you know what that money comes from. Okay, I can figure out how I can spend a little more time over here Yeah, so like we're we're entering a great space like for music financially and Obviously on the most important part creatively artistically not the existence of the creativity because I know it always has been there but in the The awareness of it and being able to package it like no like it's supposed to be that's That's all you know, I know if we talk about errors people are like, I feel like objectively I go deeper in another day But I feel like objectively I get it Arguments I wouldn't I wouldn't trade. I don't think I would try being in any other music period For the wonder where and now I think one like it probably much harder to be like a marketer Because it would have been like purely relationship But you know so now you can kind of hop in the game with no relationships like you truly don't know anybody You still start building yourself up, but then also I think from my artist standpoint I'll say we would not it we would not exist as we are today We would have to work at a label. Yeah, like outright from the gate Yeah, unless we was like, I don't know how to build up some crazy like local street teams I've heard stories like that like people building like local street teams or parties or something else people get Uncle Luke type shit exactly like that. That's a very real robber for the most part But because you would have to be a A Extraverted personality probably be outside Promoter like, you know one of those type of hustling individuals and yeah, that's a that's a special type of special type of person And that goes to the artist point. I always make this one point where ours, right? Any time my artist talks about like making content like how much it sucks. I'm always like bro like 10 15 years ago You would have to go like stand on the corner somewhere Like slinging CDs, you know Harassing random people on the street to try to get them to stop and talk to you. It's like today You could do that But from the comfort of your own home Right. I'm like, I don't know about every artist, bro Maybe some of them build different but I would much rather make a tick talk and stand on the corner for five six hours a day But it's like this is I don't know man Throw them up and then if I wanted to go take a nap, bro I'm sleep still building people But like it is crazy to think about sometimes like no, they were actually doing that like yeah, bro like getting up really Local print shop bodega 300 CDs press the carry them shit runs over. I would not have done that Like I'm not not my artist You know, but like I tell most artists don't make content like bro You would not have survived an error because you won't even make Five tiktoks from the comfort of your air-conditioned room, bro Like you think you you want me to believe you would have stood on the corner for five six hours Everybody know you would have you would have been back then time like man I was on the corner for five hours right about do it's the exact same shit But it's like just different every every error has some things that artists would not like to do But they got to do it. Yeah, and then the ones that do it They make it or I mean at least get closer to making right so pick your problems. That's what it comes out to. Yeah Do you want to be slanging CDs or do you want to be making YouTube videos any top videos? And even if you're gonna sling see because we have one client that still does like the street thing But I'm like bro like do that with the internet stuff Like if you're gonna do it at least have the internet stuff on top No, like completely disregarded because you feel like this is the old school It's better because I promise make sure people see it Yeah, exactly do just that but make sure people actually see that you're doing it And that's gonna give you extra points what I've never seen any of them do and I would love to see it I would love to get a ad That says like hey, I'm handing out CDs on the corner of you clearly. What's program? What's the what's the five-point shit you put it in whatever I'm gonna be hanging out. I'm gonna be selling CDs on the corner of Euclid and whatever from two to five come check Man, this is a short Instagram ad and maybe pops up, you know sound my 20 minutes before they start doing I've never seen it before yeah, but they'll be following me. I'm like damn I'm over here by a little five points. Let me go