 We'll just go straight in and click the green button. That's fine. We'll start right here now. Here's what we here's what we can do we can Let's let let's play around with the with with the awareness. Let's play around with the reach Objective for the next And the whole the whole objective with reach the whole it's not conversions. It's not lead capture It's reach reach is a form of what we did with the intro video The whole objective with that is to was to run it under video views to capture your custom audience Reach is also that same strategy. It's to run reach not put a lot of money just a few bucks towards it running at a low budget But but it's so important because reach would allow you also to capture the custom audience see that again That's what we spoke about in the beginning was the fact that you're running ads every week to a cold audience We have to start retargeting our custom audiences So with this one with reach this week I think it's I think it'd be important to build and see if we can get a few thousand people to see the video Okay, now video views is normally how we would do it, but I want to test reach Let's test reach let's test reach and see if we can build an even bigger custom audience Because that's what this is all about. It's all about retargeting your custom audiences. That's how your company drops But we don't know how much of a custom audience we have yet Do we know not yet? We what we could look at them we could look at them But the whole the whole strategy with you was to run conversion from the beginning and run it for run it for Run it for a month or so and that that'll look like for example the YouTube video that you brought up You know watching the other day that was all about I was talking about in that video Running ads for at least two to three months Now I didn't say but then and then I also said in the video where I don't mean you won't be capturing leads in Until you know three months, but what happens you'll start capturing leads like you are, you know You're capturing here and there but capture even more By your third or fourth and on month for example because you would now have such a big custom audience if you're Consistently for three months Yes, okay, so maybe not the most amount of leads came in but what crazy what was crazy Well, what could be crazy on the back end that came in was all the data in the custom audiences That's what it's all about. So now as you go on from let's just say month number three and on That's where you now start to see an ROI You know and look at and do the basic math do the basic math Even if you carried on at the budget that you're spending now and you did that for three months I'm willing to bet that that total cost it would still only take one deal Okay. Oh, yeah, I'm sure like like like do the math do the math That right like like right like even if you're spending 700 a month 800 Let's say let's say a thousand a month and we did it for three months. That's three grand Okay on my fourth month. I finally close a deal Yeah, we don't make more than three grand a deal. Yeah, we do Yeah, okay, so it's like so so that's why most when they're in this when they're in the negative already Let's just say 700 and then I holy shit, David I don't know if I can keep this up. It's like dude. Okay, I get it if you're not selling high ticket Then yeah, it's harder. That's why people that are selling, you know on shop They're selling like on websites selling random products here and there a lot of those guys can't afford to run ads because They're they wouldn't be in a profit at all when you're running ads. It's good to have a high ticket sell That's why I went into solar That's why you're in real estate. That's why I encourage real estate because it's like damn Even if it took a couple months and we just get one damn deal that would make up for it all David's ten years ago when I was a new realtor and I left a corporate brokerage. I I Didn't know how I was going to get buyers and at that time, of course, I I Asked my broker and there wasn't the internet was not a big deal So he said Chris home magazines and I was putting a half-page ad in Homes and land and it was costing me I Over 500 a month and that was 17 years ago. Wow and I was doing it and I got business from it So Wow Wow and that was that was 500 a month way back then so here's what I'm telling you I'm telling you to stay focused and go at least 500 a month today in 2021 on Facebook ads Yeah, like that that's all that you stay at that number step 500 budget 500 Christine for the next couple months But yeah, but I deals. I did get deals though from that. Heck. Yeah. Heck. Yeah. And so what I want to do here is let's Okay, we're gonna run it on a video and again the whole objective is to capture a custom audience That's what we need is we need more custom audiences. We need the brand awareness We need the reach we need people to to get familiar with your face and your brand And then we start and then we start running conversions again to read it, but but at that point That's when we're retargeting the custom audiences and and having a better cost per lead. So homeowners In parentheses. Yeah, go ahead and finish whatever you're writing but after at the end in parentheses reach And nobody's gonna see this, right? No, this is internal so Okay, wait, I didn't need that Reach is gonna go. Yeah reach the homeowners. Here's what I do and then in parentheses reach Okay Okay, that's the reach. That's the objective. Okay, so wait scroll down. You got more titles. So you got The ad set which which I normally just title the the location so where we're targeting maybe even put the Dollar amount which which I'm gonna have you put I'm gonna have you put $10 a day not 15 Let's just do $10 a day and for the next few days. So What is what's the objective or the location? Yeah, the location, which is just the address 15 miles And again, this is just a brief description, you know, and then the ad you could just put video, you know Homeowners here's what I do video Listing video. Yeah listing video Perfect continue. So so that's step one now as we come in here to finalize step one now We got to choose the the the actually know it. Oh, yeah, we still got to go special ad category housing for real estate Employment credit social issues for anything else, but yeah, so we'll scroll down We'll make sure that this campaign budget optimization is off and that's one next So so We're gonna hit next and then now we're on the second step. So over here. We want to just make sure the Facebook page is there The daily budget. We're gonna just go 10 bucks a day. Just 10 bucks a day Um What's that that last one it looks like I was only doing $5 a day No wonder. Oh, no, no that that last one you were doing 15 a day. This is a whole different one So they're just that was just there by default but um six tomorrow Yeah, always the next day 6 a.m. And then um, how long do you want to run it? Um, I don't know what he's What's that five days. Yeah, so just go go yeah go five days same end time same Start time and then let's just change the Same 6 a.m. And let's change the daily budget. Let's change that to lifetime and we'll just put 50 so lifetime And then and then let's go 50 in that dollar amount perfect and then down in the audiences, you'll just simply um And you know what what the actual Exclude will always exclude so so we're not gonna we're not gonna retarget any custom audiences. Actually, you know what? Yes, we are we actually are we actually are so go to and click inside there the custom audiences Let's let's retarget. Let's let's let's retarget the intro video. Where's your intro video intro video 25% put that in there Intro video actually all the 25 25% 25% Yeah, yeah put those in let's let's retarget those ones The other 25% and then um I don't see the oh here selling season Yeah, perfect. And then we're gonna exclude we're going to exclude seller guide leads So click out click out And then click on exclude and then you're excluding your seller guide leads and then as you start to get appointments you'll start to exclude That that audience as well This one. Yep. So the guide leads are always excluding What's that is that the only one i'm excluding just a seller guide leads Yeah, until you start getting appointments and then you start excluding that audience Okay, so um scroll down. So click out of that. You got to always click out because you got to see what's below this Okay, so now people living in Why don't you go hit the drop down? Oh, you actually know what that's the one you want to start going with That's the one you want to start going with people living in or recently in this location Just go with I I mean it's kind of it's it's all testing and it's like Thank you. No, you're going for sellers. You're going for sellers. So go people living in this location change that out People always go with people living in this location For sellers. Yeah, for sure. So change out the united states x that out and just put in the new address Okay, perfect. So now no detail targeting needed but languages go didn't go in Go didn't put in english and then you don't need age gender You can't even change those in housing. So scroll down and you know what here? Here's what we're going to do here We're gonna we're going to go away from automatic placement. We're going to go away from automatic placement We're going to go manual placement And we're going to uncheck a lot of this a lot of these these options uncheck instagram uncheck audience network And scroll down and now we're going to we're going to uncheck um, we're going to uncheck uh Video feeds facebook video feeds uncheck that We're going to only be in the news feed facebook news feed We're going to only be in the marketplace and then we're going to only be in the Facebook stories scroll down make sure those are the only three checked scroll down uncheck anything else David Yes Okay, uh facebook Take away the search results uncheck all of that so the the in-stream facebook oh, I What about oh this okay, I want to check to gram 2 one day Yes, I see a lot of this. Yep. No on We will scroll down. Okay. Cool. And that's all so so now go back up Let's look at it real quick the edit placement scroll back up. Let's look at what we're what we got Down down to the placement down to the placement So we edit placement and now it's only running on the in the facebook news feed scroll down Scroll down it's only running in the news feed the um the the the facebook stories and And I thought the marketplace to scroll back up go back up to the marketplace Facebook marketplace those are the three okay, so facebook news feed facebook marketplace and facebook stories And that's it. Okay. So now scroll down and that's it. That's step two um and then hit next Now third and final step. We already posted the video on the business page. You always want to do that first So then now we can just come over here and then simply go to Add setup click on create add and you're going to go with use existing post And then all we're going to do is look for that post select post click right there select post Down where right there. There we go And then all we'll do is look for that post which is yeah should be that one perfect and then hit continue and then Over here. We'll just scroll down We will um Go down a little lower. So there's the call to action button. Oh, I see the title I guess there's no title no headline. So that's fine. So now we'll just add the button So click on that. You're going to just simply grab your landing page link And go with the learn more call to action and then update post So we'll grab the link. We'll put it in. Um Website url update the post and then we'll just check our uh tracking which is our pixel update post And then uh scroll down. So there's the the pixel And then and then click on see this happens at times this happens this has I've seen this happen many many times What you have to do is check the box website events. You see how it's unchecked It always has to be checked And then your pixel will show right there Okay, so that always has to be checked publish and then that's it So after you publish here's what you want to do right away. Here's what you want to do like right away Is you want to now go in let's um x out of this real quick. So just um Why does it say multiple items published? It's it's because these that's why I keep referring to the three tabs the three steps It's all about these three tabs each one is own little asset So that's what it's publishing. It's publishing each tab. It's publishing each setting on each tab So um what you want to do right away. So now now we published it. It's set to go It's in review now. It's set to go live, you know tomorrow at our scheduled time So now we'll come here and click the three lines. This is the you want to do this right after the very next second Click on the three lines and then you're going to do you're going to go to audiences And all we want to do is create a custom audience. So we're going to create it around that new video Now I didn't do that the last time I didn't and I have to do that every time I do an ad Well, yeah, I'm sure you did. That's how we have the other two 25 percenters, but you're saying you may have a third No, I don't know Yes Here are our audiences and as you're navigating through facebook as you're clicking on the three lines Clicking on different things You always want to make sure you're in the right account which you are and you'll see that see that in the top right Right, Austin's boutique rotor So these are your are your custom audiences the spring selling season update 25 percent. That's a video the intro video 25 percent. That's a video um And then I don't know if you if you're referring to the third ad you may have done where you did not I did I didn't do this. Okay. So yeah setting up Setting up the audience is so so important. That's what this is all about is the audiences people that are watching our videos And people who are landing on the the the webpage, but not often in Those are your two biggest audiences and then and then of course the leads That's your seller guide leads, but that's an audience. You'll always exclude so that Um, do I have to set up an audience or it automatically set? No, that's what we're doing right now Click the blue button create audience We have to do it create audience at last time, okay You didn't do it last time, but we did it all these other times right there Click on cuz audience Yeah, you'll get this recording. So so this this is one video right here that you'll want to master because this is all it's It is so now click on um click on video So we're gonna go video these are all the different places where you can create a custom audience See what we did is we done we've done website and we've done we've done video but As we were talking about earlier regarding, you know title company and and list That would be under customer list. So what we would do is we would get a List let's say of a few thousand people who have all sold in this zip code Or we'll get a list of thousands of people who have all purchased either one So whether I I choose five zip codes. Okay, cool. There's five zip codes. Boom. I get that list I get that list email to me in an excel spreadsheet in a csv file, right title company. They'll just email it to me Okay, cool. Now I get that csv file and I upload it to a customer list I upload it and now I take that audience and I automatically right away now. It's a custom audience It's a customer under customer list now. It's a custom audience, but here's the power Here's here's where we're able to just fast forward and and and shoot to the future Here's what we end up doing Because we have a custom audience that big now these custom audiences that we that we currently have Exit of this real quick Exit of this the custom audiences that we currently have KB core spring selling season update scheduled appointments seller guide leads these custom audiences that we currently have are so small It's not even funny So if I got a list for example, so so if I got a list If I got a list of a title company of six thousand people I take that now. Let's click on the blue button create audience. Let's go back to custom audience I would take that list of let's say five thousand people And I would upload it under customer list now automatically. I have a few thousand people in a custom audience But here's the magic. Here's the magic. Here's how we fast forward into the future Here's the magic because the audience is that big we can now automatically turn it into what facebook calls a lookalike audience So now I'm able to tell facebook. Here's a couple thousand people who all look Exactly like my ideal customer Go and find me facebook go and find me a million more people who resemble them Yeah So whenever you hear about and I talk about this on that on that youtube video I say whenever you hear about anyone succeeding with facebook ads and actually building a huge business off of facebook and instagram ads It's because they're targeting Lookalike audiences So this way the way the way the average person will do it is what we're doing Is where we're running all these ads to create these custom audiences to then retarget. That's kind of the long route That's the long route and that's where most people can't Afford and most people don't have the patience and most people don't stay consistent. That's what that whole video was about So because people don't stay consistent long enough, they never build their own custom audiences So if we don't have the budget to even do that if we don't have the patience to even do that, okay, cool I'm giving you the the magic go straight to go straight to a broker go straight to a lead broker Or go straight to a title company Um and and get a list get a list get a list of 7 000 people Take that list upload it as a customer list turn it into a custom audience and clone the damn thing right away Which is a lookalike You can start That that's that's the magic. That's what it's all about So again, just in in this case starting from scratch. We're just going the long route You know and and we're create and we're running ads to create our own custom audiences Which can seem like forever But when you look at everything in hindsight, it's not like it's really been forever It's been maybe a month over a little over a month not maybe I don't think it's been two months yet So So I think it's been since a couple months February yeah a couple so so now now it's time to start retargeting custom audiences That's what it's all about. So so this one this video Every video start creating these audiences hit next. That's what it's all about is the custom audiences Okay, now what we're gonna do is we're gonna hit the drop down choose a content type and go with 25 You could now here's the deal I did tell you this before I did mention this to you before about the 15 second About the first 15 seconds is making sure that we give some good juicy You know tips in that first 15 seconds setting the expectation Set in the table on what to expect right in the first 15 seconds If you can focus on that and and keep that up then creating audiences around 15 seconds would be would be would be even better so so Why don't we do that from this point on go with 15 seconds from this point on uncheck the uncheck the 25 Yeah, uncheck the uncheck. Yeah So so let's from this point on we're only going 15 seconds click on choose videos right in the top right choose videos and just choose that video Pop right choose video So let's check that box. We'll click on confirm And then we'll give it a name and the retention You can um, I wouldn't go 365 and and this again today's training is all Is the blueprint So i'll send you this recording. This is the blueprint the blueprint is 15 seconds The blueprint on the retention is going to be is going to be 45 days 45 days 45 days if if a person has watched that video in the past 45 days put them in this Okay, right so anything past 45 days and if that person just saw you once they may not even remember you They may not even be worth putting in a custom audience to retarget, you know, I mean So I want people to still remember me and and and that's the retention So audience name just go ahead and give it a name whatever video that is You know, and then in parentheses you could just put um 15 seconds So quick Description of the video and in in parentheses 15 15 seconds It's either it's either called 15 seconds or it's called through play whatever so that's perfect So create audience and that's it. So that's that's what we'll start going with this 15 seconds and and again This is reach so the whole the whole objective here is to is to build up this audience right here So we can then use that audience to retarget under conversions and get a better cost per lead and actually get more leads It's okay retargeting retargeting So find out so go ahead and create audience and that's it I don't need to put any um description, right? No, no So that audience is now being built. So click done See, so look hold up. Hold up real quick. We don't don't don't click Yeah, look alike. We could so if that was a customer list We would have the same Notification right here and then automatically boom. We'd go straight into create a look alike And now now we're telling facebook Here's a list of a couple thousand people go find me a million more that resemble them Who have the same buying patterns who are clicking on the same websites who are searching the same websites? Facebook has all these data points And in one huge way they have all these all these data points is because is because A facebook pixel is on most websites today Oh, yeah, so they know that's what makes them know gotcha That's one huge way they know because everyone and their mother who has an actual website today At least has a facebook pixel. Even if they're not running facebook ads They at least have a facebook pixel on their site today Especially anybody Creating websites anyone building websites anyone designing websites for real estate companies today. Anyone doing that knows to put a pixel on the damn page That's why even your company pages. There's pixels on those pages Right because the developer is at least that's smart enough smart enough to know it to put at least put a pixel Even if you're not running ads at least put a pixel So yeah, so facebook that's how if you give them a list of two thousand people It's like man, they're going to go find two million that are that have the same Clicking patterns as as those people that to look like So when you could target those types of people who Who who look like that then yeah, it could be powerful It could be powerful Now now you're running ads targeting people who are who are who are thinking of selling and interested in selling and our homeowners just like that other list Yeah, that that would be great. It's crazy. I got I got to get a custom audience Yeah, so that's that that's that's setting up a reach ad to set up a custom audience And and and then and then we're from there. So let's chat after this ad Should I hit done? That's it done and and done And so we're ready. It's gonna run. That's it rock and roll