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How IHOP's New Menu Makes You Order More Food

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Published on Jan 22, 2014

Jan. 23 (Bloomberg) -- The International House of Pancakes has seen a 3.6-perfect increase in same store sales since the redesign of its menu. Bloomberg Businessweek's Venessa Wong explains why color coding, text bubbles and food-porn photos cause you to order more. (Source: Bloomberg)

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