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Just Eat It - A food waste story (Trailer)

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Published on Mar 18, 2014

In The Clean Bin Project, Jen Rustemeyer and Grant Baldwin attempted to produce zero waste in an examination of our throw-away society. As a followup, they turn their eye to food waste from farm to fridge. They vow to stop buying groceries and for six months to survive exclusively on discarded food. The myths behind corporate food production and marketing make for easy pickings as the directors dismantle best-before dates and show how our idea of "perfect produce" encourages us to discard perfectly edible and nutritious food—collateral damage in an age of food security headlines. Living off rescued goods their stockpile of found food demonstrates how the supply and demand chain is out of sync. It becomes immediately apparent this is a widespread problem with simple solutions. Unlike many environmental films that portray apocalyptic outcomes or make viewers feel helpless, Rustemeyer's and Baldwin's personal investment makes major sustainability issues comprehensible, solvable and delicious. Alexander Rogalski

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