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Published on Jun 25, 2012
Vodacom's new television commercial illustrates how a relatively high-brow concept like 'connectivity' can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale. In just 60 seconds, it shows how beauty can be born out of bleak concrete, rusty machinery and discarded household paraphernalia as two lead characters have the will ... and Vodacom provides the way. The ad, which broke on June 24 on national television, was devised by Draftfcb Johannesburg's team of Chief Creative Officer Brett Morris, Executive Creative Director Neo Mashigo, Creative Director Grant Sithole, Art Director Innocent Mukheli, Copywriter Napoleon Masinga and Intern Copywriter Vuyo Mpantsha. Shot by Tristan Holmes of Star Productions over four days at 16 locations, it has 28 featured cast members, in addition to the two leads, and some 600 extras.