 From New York, it's theCUBE, covering Blockchain Week. Now, here's John Furrier. Hello, I'm John Furrier here in New York City for on the ground coverage of Consensus 2018. It's part of Blockchain Week, New York. All the actions happening here, sold out show. Tons of events happening in New York City. You got the New York City crowd, you got the Hollywood crowd, you got the tech crowd, all kind of coming together, entrepreneurs, the entire ecosystem. My next guest is Lars Rensing, who's a co-founder of Arc.io at Zone Blockchain, Zonecoin. CFO, thanks for joining me today. Thanks, John, for having me here. So, you're signs everywhere. I see Arc.io, you're a big sponsor, top tier sponsor, congratulations. Thanks, thanks. Why sponsoring this event? Because it's a big event, lots of commitments, lots of people will be here. Lots of important people are in this space, and it's like, this is a good area to be, and show ourselves more. You guys have a lot of traction with your offering, your project. Can you take a minute to explain Arc? What is ArcCoin? What's the development plans? Because you have multiple moving parts to this opportunity, explain. So, what we're trying to build is the interoperability between blockchains, because we see that every use case probably needs their own blockchain, otherwise you get one single point of failure, where you see Ethereum clogging up, all projects are down because you have one blockchain. So, every use case should have their own blockchain. And also, blockchain has different developer ecosystems, too. They might want to have certain developers, like JavaScript, like Hyperledger, right? Yeah, exactly, once every, like that's also what we're building with our SDKs, every developer in their own language getting into blockchain is important, because there are not that much blockchain developers at all. What's going on now? Obviously, you guys are a blockchain platform. Developers really are engaging. Yeah. What's your strategy with developers? So far, we are working on our new V2. We started from scratch because we saw some limitation in our code. We said, okay, we need to start from scratch, build a new V2, and we are internal testing that right now and working on that. Do you guys publish your roadmap? We publish a roadmap, but we don't give dates, because we feel like we launch when it's ready, not when we set a date, we launch when it's ready. What's the community like for Arc? What's it like? What's the vibe? Really good. A really commitment of working together and we're working actively with the community because we ask feedback from them, like with the V2, when we publish, okay, we're going to work on this project or on our V2. We ask community, what's your feedback on it? And we actually took feedback from them and made it into our development. So you're the CFO and co-founder, and you have a lot of co-founders. I know you got some other co-founders, but I just love having a CFO that's not talking speeds and feeds on the spreadsheet. You also know the technology, you're in the community. I've been saying on theCUBE many times now that a new role is emerging in these companies, Chief Economic Officer, because the token economics and the developer is interplay now between the business and the technology. Can you talk about that? Yeah, sure. When we started, we really looked into the economics, how are we going to build it, how are we going to look into how Arc is, the token is economized, how are people going to use it? And so we saw that if you do an infinite supply or new tokens, because people are burning money, in this space it's still insecure to sometimes lose your past phases. So money is still burned, so you need some inflation to keep running your token. You guys have an ecosystem? Yeah. What is your ecosystem strategy? You got developers. Anyone else in the ecosystem that's notable so far we are working on our core code and when we are done with that we are looking into partnerships and expanding our ecosystem with different projects. One of them is currently is Persona, which is a personal identity on the blockchain. Lars, how did you get into all this? I mean, did you just fall out of a boat one day and fall in the water and say, hey, blockchain, was there a project, was it open source? Did you come in for a certain, did you have an issue with scratching? How did you guys get into this? I got into this because I have always had, my background is in construction, but I always had a passion for IT and new developments in that. So I started reading more about blockchain and how it works and how it can change the world. So I thought, okay, this is sufficient. This is so great. I want to do something with it and work more on this than my real job. And then at the moment at the time I was not really manageable to do boat anymore. So I said, okay, I'm going to full time with this because I love this. When did ARCs all come together? What year? When did it all kind of come together? August to September, 2016, we started. So you guys a couple of years ago, good. So it's a couple of years under the belt. So I got to ask you the question that comes up a lot here on theCUBE and my CUBE conversations is, you have people looking at the new wave. The infrastructure is changing completely over from old e-commerce, web stack, to a whole new network effect, decentralized and distributed, distributed computing still very relevant, cloud computing, open source. Now you got decentralized. People are asking themselves, is a blockchain and decentralized an app fit for me? So the question to you is, how do you answer that question? So when someone says, why blockchain? What's the answer? Depends because you're not always, blockchain is not always the answer. I think some people are putting too much blockchain and projects we are not really needing blockchain. So I think it really depends on the use case or if it's needed, it's a solution to a problem. It's not always needed in that sense. Well, it's got to be a good fit. You can't just say I'm doing blockchain and just throw it on top of it. It's got to be decentralized. It's got to be some, well, it kind of depends on the token too. Can you explain the token strategy? So let's just say, okay, I have a decentralized vision architecture, but now I have to make my economic model match my token model. So there's certain coins. Do you have work coins for utility? You have, you know, burn mint equilibrium. So there's different approaches. What's your vision on how that's going to play out? Will it sort itself out? Is there a certain swim lane or a certain token model that fits a certain use case? Is there any patterns emerging? I think it really depends on what is needed, where you're looking at, where it's used for. Is it just for an utility? Is it for security? It's really different, but it's also, we said like every use case would have their own blockchain, because if you want to do something specific for your token, you can adapt to it and not be stuck with the project you're working with. So you're thinking through? Yeah. Really do some deep thinking. It's almost like designing an architecture for our NOES. It's really an operating system kind of decision through the business logic. Okay, so back to the event. You're a big sponsor. What's going on here for you? I'll see you. You've got great visibility. You guys doing any activities? Are you showing anything? What's the big focus for the show for ARC? Just more bringing ARC more to the world and bringing everyone more, seeing what we are building and showing us and educating everyone what we are building and what we are doing and that we are actually working even with the French government about ARC. Why is ARC exciting for your contributors? What are they saying about you? What is some of the community, what's the feedback? That we are really engaged with the community and that the community is even here and we are actively talking with each other and even discussing the development with them and even brainstorming with them. So we are really engaged with the community. Is there a differentiator that you have on your blockchains at faster? Is it better? Is it, what's the core thing that you tell people on why they should work with you? We are a dedicated proof of stake, but in the vision that we are not vote multiple times with your stake, you can only vote one time and that made it that 80% of the coins in circulation are used for voting. So, and 51% of the tech is almost impossible and there's lots of decentralization that delegates even. What does that mean for them? What's the impact to your partners and customers and users? The delegates are really helping because of their, not only they provide a service to secure in the network, they're also actively promoting or doing meetups, just everything, it's creating a great community. We've got stuff. So it's growing? Yeah. Lars, thanks for coming on. Congratulations, you're a true entrepreneur. Love the hustle, love the fact that you took a bold move in the big sponsorship. That was a tough decision, no? Probably easy decision? No, it was tough one. Big money. Good luck, Lars with Arc.io, great project. Got a good success, very community focused. Check them out online at Arc.io. I'm John Furrier with theCUBE.net, it's our URL. We're out in the open. We're in the open here on the floor at Consensus 2018, part of Blockchain Week, New York. Thanks for watching. More live coverage after this short break.