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Published on Jan 14, 2014
Marketo Launchpoint vs. ExactTarget's HubExchange vs. Hubspot's Marketplace vs. Eloqua's Appcloud vs. Pardot App Center --------------------------------------------------------------------------------- (read the full article at http://hooshmarketing.com.au/blog)
Before you choose an email and marketing automation tool, you need to first know the structure and strength of the provider's integrations, partnerships and ecosystem. If you want to quickly gauge the above mentioned three parameters, just compare the market place of each leading industry players.
The following paragraphs will give a quick overview of Marketo Lauchpoint and its marketplace comparison with other major automation tools.
Marketo Lauchpoint was launched in November 2012 and ever since its reputation keeps growing very rapidly. It has around 200 application partners and 30+ service partners. But when it comes to integrations, Marketo offers 12 integrated products.
Marketo features a dedicated developer website (developer.marketo.com) plus an open API. Additionally, it has got a well-defined application on-boarding process. With all this, expect Marketo Launchpoint to grow quickly.
ExactTarget's HubExchange is the recent addition to the automation industry. This program was introduced in July 2013. With just 79 listed, HubExchange doesn't lead in the applications segment. Most of HubExchange apps are integrated with ExactTarget and comes with full functionality support.
HubExchange is separate to ExactTarget's partner web-site, the Orange Partner network. ExactTarget just has 9 service partners listed, much less than Marketo Launchpoint. ExactTarget excels in channel partners, with a massive 99+ partners listed.
ExactTarget does not have a dedicated developer web-site. But, it does have an API together with API reference documentation. Given that Salesforce.com has purchased ExactTarget, partners of ExactTarget can now enjoy full access to thousands of Salesforce AppExchange apps.
Introduced in July 2011, Marketplace is two years old. Hubspot's Marketplace has got around 500 templates (built by third party designers) to select from and its service partners list is also pretty large (240+).
Though Marketplace possesses its own dedicated web-site for developers and an open API, its lack of 3rd party apps doesn't look surprising. This is simply because Hubspot promotes Marquee integrations to their customers heavily however it doesn't do the same for API only integrations.
The Appcloud was introduced by Eloqua in the year 2011. In the marketplace, Eloqua presently has more number of applications (100+) when compared with Marketo Launchpoint.
However right after January 1st 2014, developers should become member of Oracle Partner Network should they would like to create any new applications for the AppCloud, so you might not see inclusion of new applications as regularly like before.
Eloqua does have a dedicated developer website in their Topliners community. Eloqua lacks a big partner list (just 35) and its listing isn't really a part of the Appcloud.
Pardot App Center
The total number of applications presently listed in Pardot's App Center is very small, with 30+ apps. Further, it does not include a dedicated market place web-site.
Pardot offers developers an open-API along with a dedicated website. Pardot's 35+ service partners isn't really a big number and in fact they are listed in two classes - Agency partners and Technology partners.
Overall, the unique features and capabilities of Marketo Launchpoint help it become as a main trump against all of its key competitors. ExactTarget's Hubexchange is the only other program which happens to be at the same level. This shows well on the strength of Marketo's ecosystem, partnerships and integration.