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The Velvelettes - Needle In A Haystack

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Published on Nov 29, 2007

Basically, for everyone who ever loved Motown, this one just has it ALL. The right group, the right song, the right dresses, and the right performance. This song literally SCREAMS Motown, and justifies everything I ever tried to achieve with Motorcity Records. It all began for me while growing up. At fourteen years old, I discovered the joy of listening to The Velvelettes "Needle In A Haystack", not once, not twice, but probably twenty times a day. I knew every word, every nuance, of Cal Gill's amazingly plaintive vocal. The more obscure Motown groups fascinated me far more than the obvious ones. Which is why, when I started Motorcity, I sought out The Velvelettes and re-recorded my beloved favourite, this amazing classic, "Needle In A Haystack". And these Velvelettes were all four original girls. Not a substitution in sight. I continued to record them over the next few years, releasing their first ever album, something which, at the time, they had never achieved at Motown. There was also another wonderful song that I co-wrote with Ivy Jo Hunter, the legendary Motown songwriter, called "It Keeps Reminding Me (Of Happy Memories)", a song which summed up everything I tried to achieve with my Motorcity Reunion Project. When this video was filmed, on a hot August night in 1990, all four original members, Cal, Bertha, Norma, and Millie, were all on top form. When I recorded them on this classic in 1987, I tried to change it and make it more high energy, but lost the magic of the original groove, so I quickly remixed it and tried to capture that magic that made the original so special. I think this performance is also special, and I'm proud to be able to give Motown fans all over the world such an exceptional video to enjoy.

  • Category

  • License

    • Standard YouTube License
  • Song

    • Needle in a Haystack
  • Artist

    • The Velvelettes
  • Album

    • The Best of Detroit
  • Licensed by

    • (on behalf of Baierle Records); EMI Music Publishing, Warner Chappell, and 3 Music Rights Societies

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