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#1NLab14: Rebalance - Finding the Right Mix of Brand and User

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Published on Nov 25, 2014

Kalev Peekna, Managing Director of Strategy at One North, discusses the importance of finding a balance between brand-centric and user-centric marketing in this East Coast vs. West Coast analysis.

From the 2014 Experience Lab: Reimagine Marketing. To download the slides from the presentation, visit http://slidesha.re/1uK8Wu7.

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