 Hey there, Chad Boninger here for High University Libraries. If you're looking to open a new business in a new location, you want to use data to better understand if your newly chosen location is the ideal place for your company in a particular industry. This video shows you how to use Simply Analytics, a data tool that will give you good comparison data as well as an ability to map data in order to better understand if your business concept is going to be viable or in a good idea in a particular location. So here you go. So when you first get to Simply Map, one thing I would definitely recommend you do is to create an account. Now, you can sign in as a guest, but it won't save your work, so I definitely encourage you to create an account. In this case, I'm going to sign in and create a new project, and it asks you to search for a location. So for my example, I want to look at possibly opening up a golf or running or a bicycle shop in Chattanooga, Tennessee, or Knoxville, Tennessee, or Memphis, Tennessee. So I'm going to search for those locations here, and it'll allow me to compare these locations in this new project. Now, Simply Analytics, what it'll do is actually it'll throw in some initial data for you. And in this case, it's going to load the map first. But I want to start actually by looking at a comparison report, because I want to create a table comparing Chattanooga to Knoxville to Memphis in a variety of criteria that I want to look for. So I'm going to search for golf, and what I want to do is try to find people who do golf, and there's various categories you can look at. I happen to know that under the entertainment and leisure, there is a section that gives you the Simmons data for people who or number of people who play golf every chance they get. And once we click on the variable, it's going to add it into our table there. We can also do the same similar search for running. And once again, it's under entertainment and leisure. And there we have a percent of people who run and jog every chance they get, or a percent of people who participate in the sport, whatever kind of variable you're looking for there. If we get rid of the running scenario there, it's going to load all of the entertainment and leisure. And I want to search for bicycling or bicycle. So here we have a percent who had done mountain biking or road biking within the last 12 months every chance they get. And once again, we close that out, and we get our list of variables there in a nice table format. And you can do that for whatever kind of census data you want or anything like that. In this case, I'm adding USA to the report because I'm going to compare those cities to the national average, which is kind of nice. And you can also export the data as an Excel file, which is a useful tool. Next, we're going to move on to the ranking scenario here. And right now it's looking at median household income in Chattanooga, Tennessee. If we want to add our other views, we have to click Edit View and then go in and choose our other data points there. You can select all if you want to. In this case, we're going to click Done. And it's going to load up all the various data points for our location. Now, right now we're just looking at the city of Chattanooga, Tennessee. So let's say we want to look at cities in the state of Tennessee. So we have to add the state of Tennessee and then add the cities. So in this case, we are currently sort of a median household income. We can also go and sort by percentage of people who do golf or do jogging or mountain biking. In this case, we'll sort from largest to smallest by percentage of people in a population who enjoy that activity. So it's a way to identify potential markets for your potential store. Moving on to the Map tab here. Currently, it's mapping median household income in Chattanooga, Tennessee. And what we can do is change this to State and look at counties. And it's going to auto correct or auto correct the counties for us there. And if we do median household income, we can change this by like percentage of people who do mountain or road biking. This is a way to kind of visually identify locations where you might want to place your business. We can modify the color scheme of the map. And we're looking currently at, if we don't know where the counties are, we can click Show Map Labels. And that will give us an opportunity to see the visual location of where the counties are. It's a little bit busy, but it kind of helps you if you're geographically challenged. You can also export the map if you wish. And that will basically allow you to kind of customize a nice picture of your map. Under the new view, I'm going to do a related data information. And this gives us the opportunity to choose one of our data variables and have Simply Analytics find all related data for us. So this is a great way to, if you're looking for brains to run for some ideas, it'll find additional information in there. For example, I would never have thought about who uses cardio machines, golfers and probably not so much, but maybe runners and bicyclists do. So going back to our map tab, currently we're looking at the number, percentage of people in Chattanooga, Tennessee by census tracts. We could change this to zip codes, if you will, who enjoy running or jogging every chance they get. I'm kind of messing around with the map here to kind of see what looks better and what's going to give me a better representation of the city. Currently, we're looking at national data, national quantile data. If we change it to the local quantile, you'll notice that the data points actually change a little bit. And you can kind of get a different picture based upon how the data is presented. All what's doing is changing the category ranges there in the legend. In this case, I actually prefer the local quantiles there. And what I'm gonna do now is go and do a business search and I'm gonna search by NAICS code, that's the North American Industry Classification System for sporting goods stores in the area. So this is a way that we can kind of identify potential competitors already existing in the area by location of who enjoys jogging. In this case, we're gonna click on one and this place here happens to be a bike shop and you get to address and that sort of stuff. You can also go over and click on businesses one more time and export the list of businesses as an Excel file. So you have a list of potential competitors, in this case, 56 results for competitors in Chattanooga, Tennessee. Hope this video has helped you and it showed you the basics of how to use simply analytics if you need more help, look for the contact link on the business blog. Glad to help you in any way you can. Take care and best of luck with your research.