 Whitikas is a family owned New Zealand company founded in 1896 by James Henry Whitikas in Christchurch. The business subsequently moved to Wellington and the factory was situated just off Vivian Street and then in 1969 the business moved out to Porirua and that's where it's the position of the company today. Still a small company in terms of the overall market and we're up against some formidable competitors in Cabri, Lint, Nestlé and Mars. The thing that really sort of not only sort of helps us defend our share but grow our share in markets is the quality of our chocolates and we're absolutely rigorous about that. We are the only major chocolate company in New Zealand that imports the cocoa beans and does the roasting, refining, the whole manufacturing process through to the end product. Andrew and Brian the current owners of the business invest heavily in the factory, the quality of the machinery that we have, the refining machinery, molding machinery, the packaging machinery is all world-class. We use Ghanaian cocoa beans which are amongst the best in the world and also the inclusions that we have in our products. Over the years Andrew and Brian have built up the knowledge of where to source the best hazelnuts, best almonds, best peanuts and we are very selective in the people that we choose for the company and we invest heavily in the people as well. Social media now is very important part of our communications. Television is still important but the whole digital area is very important. Successful brands build a community around them because people like to be in communities and successful brands act as a magnet and build communities around them and social media is very, very strong in helping to build those communities. We have over 700,000 followers on Facebook now and that is a community focused on on Whittakers and it's fabulous because we can tell them about products that are coming out, about things that are happening within the company and people involved in digital media love new news and they love telling other people about it and that's why it has become such a powerful communication tool for the company. We still use television a lot and I think the good thing about television it certainly helps drive the emotional values of the brand and obviously we've had very successful campaigns using Nigella Lawson which is and we can see how that has driven particularly the creamy milk product, our creamy milk product and you know to become the number one chocolate selling SKU in the country now. It's a combination and each has a role within the overall communications of the company. We have been voted New Zealand's most trusted brand for the last six years and most loved brand for the last five years. We haven't got the 2017 result yet but we are hopeful. It comes back to having a very clear vision you know the world eating world-class chocolate from Poriru and staying true to that vision and one of our products has a the berry and biscuit has a biscuit in it, biscuit piece in it and you know we had to go to extraordinary lengths to get a biscuit piece without palm oil in it and we have to import that from the UK believe it or not and that costs you know that that that does cost but it goes back to the belief of a company you know world-class chocolate we don't believe world-class chocolate should have palm oil in it and you know we have made a position on that and we are consistent about it. Intuition is very important to us we don't do consumer research we obviously buy retail data but we don't do consumer research we rely very much on the intuition and the talent of our people and I'm not saying research is wrong but I think a lot of companies tend to sort of hide behind research we don't and I think if you have the right people the talent working on on the business use your intuition because nobody should know your business better than you because in in the end consumers really don't know generally don't know what they want you know and they will play back history because that's that that's their reference in the end you know you have to take the responsibility if you're driving a company through innovation and the chocolate market is very much driven through innovation although the chocolate market you know chocolate has been around for a long time there is still good growth in in in the market and that's driven by innovation and you get innovation through the the intuition and talent of your people that's what we believe and and you know that that's the way that we will continue to run the company