 Swede was judged on its nose and effect, right? And looks wasn't that big of a deal, right? I mean, I can't tell you how many times I would have people come up to my neck of the woods and they would open up a contractor bag of sour and they would stick their head in it and look up and say, this will work. Yeah. And it was before they even really like dug around. I mean, they could still find something in it that they didn't like. But for the most part, if the nose hit them like a hammer in the face. Yeah. You were almost all the way there. Yeah, that was super important. And cookies like, you know, is extremely photogenic and it came about kind of at the end of a certain era where, you know, IG started happening and these different social media platforms started happening, right? And it looked gorgeous. Yeah.