Social Media and Hybrid Events Training 2011





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Uploaded on May 12, 2011

Wednesday 7 -- Friday 9 September (09:00 -- 15:30)

for details and registration see: http://www.eventroi.org/roi-week/3-da...

Successful meetings and events are already incorporating a range of social media components and hybrid (virtual and real) event technologies. Industry leaders are racing ahead, exploiting opportunities for vastly improved ROI which didn't exist only a few years ago.

If you are not a leader, you have to be a quick follower, or fall behind. The most sought after event management skill today is to master social media marketing and creating a digital event strategy.

Recent research shows that almost three-quarters of event organizers and corporate brand marketers plan to have digital media strategies in place for their events this year, while almost half already use virtual events. Digital media refers to online marketing in all its forms, including e-mail marketing, online ads, social media, online video, webcasts, podcasts, blogs, and virtual events.

Do you know how to:

Extend the reach, duration and bottom line impact of your events by using social media?
Connect and integrate remote attendees?
Design event formats enabled by new media and technology?
Track the Digital Footprint of your events
This is a hands-on learning lab about content creation, distribution and monetization strategies. Learn step-by-step digital marketing techniques and test bleeding-edge tools that you can readily use to enrich your event.

The third day is a simulation of an Open Source Event Camp where you can see the strategies in action and experience new meeting formats enabled by technology.

What you will learn

Measure the digital footprint of your event (before someone else does...) using the Event Digital Footprint Method.
Capitalize on the power of social media, user generated content and virtual technology to expand the event experience.
Four hybrid formats that can be readily used for your events.
Strengthen your Digital Word of Mouth power.
Who should attend

Anyone who is prepared to innovate the format of their events and interested to learn more about Digital Marketing Strategies and leveraging the power of New Media for events.


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