 Hello from the show floor in Las Vegas. This is the Snowflake Summit 22 at Caesars Forum. We've been live the last day and a half. Lisa Martin here with Dave Vellante covering a lot of ground. We're so excited to have the Chief Marketing Officer at Snowflake join us next. Denise Pearson, welcome back to theCUBE. Thank you so much. So great to be here with you. So great to have you here at Summit as well. Thank you. That's unreal, isn't it? I mean, everybody's so excited to be face to face and Lisa and I have been doing a few of these shows but we hear the same thing over and over. It's like, oh, so good to be back, right? Yeah. Well, even in the keynote yesterday when we got in, we saw standing room only, there were overflows. People are ready to hear from Snowflake in person. And as we were, you were just talking with Frank, I think the 2019 show had less than 2,000 people and now here we are at close to 10,000. The step leap factor in terms of the audience and also the momentum of the company, the capabilities, a lot of growth in that timeframe. Yeah, no, yeah. Three years ago, we were about 1,800 people at the Hilton in San Francisco. We had about 40 partners attending. This week we're close to 10,000 attendees here, almost 10,000 people online as well and over 200 partners here on the show floor. Right, 250 plus sessions, breakouts, keynotes, technical certifications, developer zone, a lot going on here. The buzz has been enormous from yesterday morning. It still is today. Talk about the theme of the event, the world of data collaboration. We've been talking a lot about data collaboration. But from Snowflake's perspective, as Dave, you put it out, that really seems like quite a differentiation of where Snowflake is versus the guys in the rear view mirror. Now one of the very unique capabilities with Snowflake is that ability to share data with each other within your ecosystem. So you can both collaborate now on with your data, but also collaborate on building in a new business opportunities together. So I think it's really a message that we fully own and it's really a unique differentiator as well. So you used to talk about, you still talk about data sharing, but it's kind of evolved the messaging to collaboration. Explain why and how is that a wider scope and more appealing to the ecosystem and your customers? I mean data sharing is a terminology we've used for years and years. For many data sharing is about using FTP or APIs, those things. And we of course do it in a very, very different way where you do it without APIs and that you can share data with anyone in your ecosystem without the data actually ever leaving your instance. So it's in a very different way. And also the fact that you can again, build applications together with other companies in your ecosystem. And it's a true collaboration around data in a way we've never seen before. The other subtle change was the data marketplace to marketplace, why that change? Explain kind of what's behind that. Yeah, one of our big announcements here this week is around building native data apps in all snowflakes. Now you can both build the apps and you can distribute them and monetizing them in a marketplace. So in the past, we only really had data sets within our marketplace, within the data marketplace at that time. So you could then publish your data, you could monetize your data. But again, now moving forward, you will also be able to again, build apps and distribute them in the marketplace and also monetize them. And for many startups, right, the big challenge is just a monetization piece as well. You build your product, you also need to find a way to both distribute and monetize as an invoice for that product. And we solve all that for our customers now. A lot of customer growth. I saw Frank's slide yesterday over 5,900. I think you have 500 plus in the Forbes Global 2000. A tremendous amount of growth in customers with a million plus ARR. Where are the customers and the ecosystem in terms of what you just described and going from the data marketplace to the marketplace? Are customers and the ecosystem influential and saying, hey, snowflake, we need to go in this direction? Yeah, and also one key thing also with larger companies, they have their own marketplaces built on snowflake as well. So you don't have to publish your data or your app on our marketplace. The many of our larger companies, they're building those own marketplaces around themselves to distribute their data to their partners. So there are many ways you can again, distribute and monetize your data. What are the marketing challenges? You started out kind of better data, simpler data warehouse, cloud data warehouse, zero to snowflake was kind of the messaging, and then the rise of the data cloud, and now it's all about applications. You're obviously building on top of that, but how do you think about that sort of messaging architecture going, where you've come from and going forward? Yeah, obviously the capabilities of the data cloud is kind of building and building every day. And it's also a positioning that we can grow with as well. The big difference for us over the past two years is really that we are more and more, really talking to the business side of our customers. That's really where the demand is coming from. And we're truly, with the data cloud, we're truly bringing the business side and the IT side together to solve these problems and also together with all our partners as well. And I was just going to ask you, what's the partner's role in the data cloud narrative? How do they help accomplish that? I would say, I mean, the data cloud is all about the partners. And also this event here, this event is not about snowflake, it's about really our partners and our customers coming together. The data cloud is really, it's the foundation is of course, the core capabilities of our platform, but then it's also all the data that is in there that other companies can access from our customers, but then all the applications and capabilities that are built by our partners. And also our partners, like all the SI partners that are here, they are the ones doing the work with our customers. They are the ones that are migrating the data to Snowflake and the data cloud and helping these companies build this new business model. So Snowflake is a very, very partner-first company. And the only thing I really care about this week here is that all these in the 200 partners here that they're going to be tremendously successful. If they're successful, that means that all our customers are successful as well. So how is your digital strategy evolving and how do you include the partners in that? Yeah, I mean, we learned so much over the past three years in regards to that. So I mean, we all had to just accelerate the digital growth of our marketing capabilities and how to do that with our partners. So with many of them, we started developing this joint account-based digital marketing program. So we just all had to adapt and innovate really fast. And we're going to continue, of course, a lot of those motions as well, but at the same time, there's nothing like being out and meeting customers face to face. And what's also so important is the alignment we have with our local sales organization and our partners as well. So all these marketing programs that we develop in the fields, those are also opportunities to kind of build those relationships as well. Can you talk about the sales marketing alignment at Snowflake? I think it seems to be pretty strong, but we've talked a lot in the last day and a half about the retail data cloud, healthcare and life sciences, media, finance. Talk to us about the marketing sales element, how marketing is facilitating, maybe from a campaign perspective, some of those big sales plays in the verges. Maybe we'll just need care so that our zero Chris Danganam, I think he's been here early on the show. I mean, we worked together for over six years now and we truly work as one team. We don't really even see the lines between sort of sales and marketing. So we truly share exactly the same objectives every day. We share the same focus on putting our customers and our partners first every day. His priorities are my priorities and vice versa. And I think the biggest challenges we see often in some companies between sales and marketing is that they're just shifting or different priorities. It's so important just to align the priorities and for us to making sure that our teams are all around the world now, as aligned as Chris and I are as well. A couple other milestones or events come up. You're doing a worldwide tour and you got the Dev Conference in November. Start with a worldwide tour. What's that all about? So we get a little break now here for a couple of weeks and then we're taking all the best of content here from Summit and also all in our partners on a worldwide tour. We're starting in Asia in August and we're going to target over 20 cities around the world. So, and again, I think this year, the challenge was many of our European customers and our customers in Asia, they couldn't make it. So we have smaller numbers coming from those regions. So it's more important than ever that we just come out to them instead and bring this content into them. Is that all face-to-face or at least is all face-to-face? Is there a digital component as well? Yeah, it's actually going to be all face-to-face and there will be some digital components as well. We're ending the tour in San Francisco and that's also where we're doing all our winter announcements as well. And also our build, our developer conference, that will be all virtual. The big, the global one will be all virtual at the same time from San Francisco. Okay, am I confusing that with the November developer conference or? That is the conference, that one will be virtual this year. Okay, so the build is all virtual? Yeah, build will be all virtual and it's just so we have that opportunity to reach as many people as we possibly can. And then is the intent to eventually bring them in to one place? Absolutely. I mean, I think the dev conference, the plan is to really take that around the world as well. We're seeing markets like Israel, for instance. There's a massive developer community that is looking at Snowflake right now. Markets like Indonesia, big developer segments as well. So I think it's not about having people come to us, it's about we coming out to them. So markets like, yeah, Israel and Indonesia and. Will you also, in future summits, include a development component? You probably have something here. I just haven't seen it yet, but like the conference within the conference or is it more, hey, we want to cater to the t-shirt crowd separately? Yeah, I think we'll cater to them separately. And I said, again, it's really about taking our content out to them. And when we're talking about the developer audience, we're talking about hundreds and thousands of people and they can't physically come here. So our plan is really to come out and meet them where they are. How did you make the decision to do this summit fourth annual in person? I'm sure the attendance figures are probably blowing your mind, but that's a big decision. And that's a challenging decision to make. How did they go about doing that? I think there's one thing we've learned during the past three years. It's really about that adaptability. It's the new superpower of business. So of course we've had to adapt every month. And of course, even two months ago, we were not sure how many people that were able to come here today. But we're incredibly happy with the number of people that came here and yeah, we're already starting planning for next year. I mean, it definitely must have exceeded your expectations. Is that fair? We set expectations high. But again, it's that unknown that we all had to deal with every day. And I think we're gonna continue to have to live with that. Yeah, well, this is one of the largest shows we've done. Some reinvent obviously different. That was last year, but this year, this is the biggest event that I think we've been to. And we've been to some big brand events. So, yeah, yeah. Punching above the weight as usual. Yeah. And again, I want to just give a big shout out to our whole partner ecosystem in here, because again, this is very much of an ecosystem, you know, partner, you know, conference. And it's really all our 200 plus partners here making this conference what it is today. It's remarkable the pace at which you've been able to grow the ecosystem. Why do you think that is, what's the secret there? I think we fully understand that we don't solve all the problems ourselves, you know, for our customers. It's really an ecosystem of products and services that solves those problems. And customers, they are looking for vendors that partner well with others. They're looking for vendors that integrate well, you know, with each other. So, we always have an outside in view on things. And that's something we challenge ourselves every morning. We wake up. How do we put ourselves in the customer's shoes in terms of their needs and their problems and how to solve those? We don't solve them alone. We solve them with these 200 plus inner partners in here. Make it sound so simple. Speaking of challenges, you have something called the startup challenge that's in its second annual. Yes, tomorrow we're kicking off the final of the second annual startup challenge. We have three finalists here, three very different, you know, companies. And we had a couple of hundred applications this year. And we have everything from a company that makes AI and ML more accessible to a company focused on retail and analytics. It's gonna be very exciting tomorrow. Big price for the winner. The winner is going to win a million dollar of investment from Snowflake Ventures. So, very exciting. It's a nice incentive. It is a nice incentive. Very nice incentive. Also, all the exposure you will get as well. We will put a lot of our marketing support behind these companies as well. Excellent. And the Data Driver Awards program, we've had a couple of Data Drivers on the program in the last day and a half. Yes, we announced those winners as well early in the week. So, a lot of recognition for both our customers. But also, we're gonna see the next interesting companies here to watch tomorrow during the startup challenge. You got a little bit of something for everybody here, right? I mean, the partner awards, right? These other little side opportunities for ecosystem to get recognition, sometimes funding. Yeah, everyone wants to be recognized for the great work they're doing. So, yeah. So, what's next for marketing? Obviously, a break and then you start the road show. So, of course, yesterday we made a number of very, very large announcements. Many of those we've been working on for years here at Snowflake, like Unisor, for instance, has been probably three years in the making. So, our goal now is to take all those announcements to every customer around the world, both through local events really starting this week and then also the World Tour this fall. And it's gonna be a big, big focus on the developer segments, obviously. What are most exciting announcements is the native apps capabilities. And that finally, we can bring the work to the data and not, again, taking the data to the work. And as you know, our mission has really been around breaking down the data silos because those have been the biggest challenges companies have faced. That's really what's been standing in the way for customers to become data driven. And now bringing the work to the data from a developer standpoint is gonna break down even further those silos. So, yeah. And it's good physics. Yes, good physics, yeah. Tremendous opportunity. Congratulations on a great, successful event. It's not even done yet, but obviously we've seen so much success. Great news coming out. We'll be excited to be hearing some of the outcomes of the roadshow and the developer conference coming up in the fall. We appreciate your insights, your time, and for having theCUBE here at Summit. Thank you for being here. Thank you, thanks for having me. Our pleasure. For Denise Pearson and Dave Vellante, I'm Lisa Martin. You're watching theCUBE's coverage of Snowflake Summit 22, live from Las Vegas. Dave and I will be back after a short break.