 Good afternoon. I represent Bisleri, the largest mineral water brand in India, a symbol of goodness, security and trust. We have been serving consumers over five decades who reward us with loyalty and trust. I'm delighted to be here sharing our approach on strengthening brand love for Bisleri. The dimensions of the five building blocks of Bisleri for strengthening brand love, let me take you through. The first is a strong heritage. We have not just been pioneers in the category, but have led innovations in the mineral water segment. Top quality. We are absolutely passionate about providing consumers with the purest mineral water. Plug the breaking communication. We believe that you have to be distinct to get noticed. Yet simple and quickly enough to engage the consumers. Network and reach, our strategy is to be close to the market for faster response and better service. And social responsibility, it's about developing enabling systems to protect the environment and replenish resources. Bisleri as a brand is synonymous with mineral water category for the last 53 years. In 2019, Bisleri was voted as India's most trusted brand across all categories by brand equity, economic times. And in 2020 and 2021, we have been voted as one of the most iconic brands of India by economic times. Our chairman, Mr. Ramesh Chauhan, has built some of India's most loved brands, Thumbs Up, Limca, Maza, Citra, and Goldspot. We have the last footprint of manufacturing in the country. We have set the standards in the industry over the years and sustained our leadership. The unique aspect of Bisleri, we don't use harmful chlorination at any stage. But we use a far more powerful prosanization process at the beginning of the verification cycle and at the end. And Bisleri has the world's first vertical plant for mineral water. Let me show you the video of our vertical manufacturing plant, the first in the world in mineral water category. At the heart of every revolutionary manufacturing plant is a reimagined web of processes, technology, and even architecture. Bisleri's inimitable vertical plant in the heart of Mumbai is a true example of that. Efficiently designed across five levels and spread over 90,000 square feet, this vertical plant is the first of its kind in the world of mineral water. The result of a long-lived dream of the visionary Mr. Ramesh Chauhan, founder and chairman of Bisleri International Private Limited, the plant is as much a work of art as it is of science. The robotic machines are best in class and the unique vertical spiral conveyor system sets a benchmark of indigenous technology. These innovative heavy-duty machines make the production process contactless and Bisleri the untouched and safest water of our time. And our communication has always been plutter breaking, working and engaging, always contextual to the times. Bisleri is synonymous with the mineral water category. Most consumers, in fact, ask for a bottle of Bisleri. But in many instances, they end up getting a different brand, even localized or spurious. Is the end up consuming without realizing how unsafe it could be? The Samaj Dar campaign is about alerting consumers to make the intelligent choice on why they should insist on Bisleri and validate what they get from the retailers. And we have developed these endearing camels as our brand ambassadors. The campaign, the intelligent know the difference, won the FE award at Asia-Pacific level in recognition of the most effective advertising effort. And Bisleri TV commercials have featured among the most iconic television commercials of all time by India Television's awards in 2021. Let me share with you one of the latest TV commercials. Our strategy is to be close to the market. We have over 140 manufacturing plans spread across those towns with you see on the map. Now this enables us to provide better service than all our competitors. And we have a strong distribution network to service all kinds of channels in the market place. These networks also provide livelihood for thousands of families of our indirect and direct associates. We launched Bisleri at Doorstep, our e-commerce initiative during the pandemic lockdown. With safety concerns and restrictions, consumers were getting constrained. We wanted to reassure consumers that they need not step out for mineral water. Bisleri would deliver it at their doorstep. The e-commerce portal was created to enable consumers easy access to our complete range of products. And it's really an extension of our commitment to offer convenience. Being responsive and adapting to evolving market situations, we have been able to strengthen our relationship with consumers. And we had released a series of short TV commercials. Let me share with you one of the TV e-commerce launch videos. We have been leading innovations in the industry. The only brand with SKUs for every occasion. From 250 ml to 20 litre pack, we have it for all occasions. On the go consumption, celebrations or even home consumption. We have also introduced now tinted giles as part of our move to refresh our entire packaging. And we possibly are the only brand with labels in regional languages. Consumers have easy access to our complete range to the e-commerce site and the mobile app. And our range extends beyond mineral water. Bisleri soda is one of our largest brands unique in its body design as well. And the nourishment of natural mountain water from the Himalayas come to you in brand Vedika. We also introduced a range of fizzy drinks, refreshment with the goodness of fruit juices in distinctly different flavors. Lemonata, spicy and funzo. And during the COVID consumers were experiencing adverse effects on skin with regular sanitizers. They were seeking products with moisturization and offering refreshing fragrances. Bisleri hand purifies with these enhanced features and premium packaging was launched during this period. They received excellent response for our range. As a responsible brand, we believe in developing systems to improve recycling of used plastic. We believe that plastic is not a waste. The issue is about how we dispose used plastic. What is what change program is our initiative to spread awareness about plastic recycling. We work through municipal corporations, housing societies, educational institutions and corporates. It's about creating a sustainable circular economy with use plastic. We educate people how to clean use plastic and segregated. Our agents collect the segregated plastic and send it directly for recycling. And the plastic is recycled into utility items like clothes, bags, furniture. In fact, it's actually upcycling the value of use plastic. The profits from these proceedings is used to uplift the life of rag pickers and the sappai karancharis. We are focused about ensuring that we recycle more plastic than what we put in the market. I'm delighted to share that we have recycled 101% of the quantity of plastic we have sold in the country as packaging material during last year. And this part of our submissions to the Central Pollution Control Board. And this initiative of Bottles For Change is now in nine municipal corporations in seven cities, touching about 6 lakh families. Through our water harvesting initiatives, we ensure that for every liter of water extracted, we actually harvest 1.08 liters. We have a large-scale rainwater harvesting at all our bisleri factories. Now you mean this is our project to conserve rainwater by building and restoring check dams. Check dams help store surface water during the monsoon or use post monsoon. It also helps in recharging and improving the groundwater levels. Bisleri undertook the first check dam project in 2001 in Kachin Gujarat since then. We have got 160 check dams which are built and restored across Gujarat and Maharashtra. And more than 9600 acres of land has been irrigated, turning all these barren lands into fertile farms. Bisleri uses ozone extensively at our plants. Supporting medical uses of oxygen has been a passion for our chairman. Ozone therapy is an alternate treatment method very helpful in circulatory disorders, infections, inflammation, cancer, and age related issues. The therapy is an incredible regimen and detoxifier and a physical energizer as well. At Bisleri we support Ozone Forum of India to make this therapy cost effective and accessible to the masses. So to sum up our approach, the brand law for Bisleri 53 years and counting the five dimensions to build and strengthen brand law at Bisleri. Liberate the strong heritage, keep ahead through innovations. Sustain top quality. Our commitment is to provide purest mineral water. Flood breaking communication. Distinct communication to build and insistence. And our network and reach strategies are designed for improving availability and accessibility across the country. And we are a socially responsible organization. We believe that as a responsible brand, we are accountable to the society and to the environment. Thank you.