 The Russian authorities started propaganda for a new mobilization. Propaganda videos have begun circulating on Russian social media in recent days to encourage Russians to enlist in the armed forces and fight in Ukraine, despite the Kremlin having denied needing more recruits. In an attempt to attract more volunteers to the front, the videos posted on social networks in the past few days are trying to appeal to Russian men through the narratives of patriotism, morality, and upward social mobility. It is unclear whether the videos are state-sponsored. One of the videos posted on December 14th on the Kremlin-controlled social media platform VKontakte features a young man who is choosing to fight instead of partying with his male friends and then surprised everybody by buying himself a car with the money he made from fighting on a military contract. In another video posted on December 15th on VKontakte, the former girlfriend of a soldier is newly impressed by his courage and begs him to get back together with her. The example shows a middle-aged man leaving the factory job that doesn't pay him enough to sign a military contract and go to the front. Another of the videos also posted by VKontakte shows a group of 30-something well-off Russian men loading a car as they are asked by elderly women where they are going. One of the men replies, to Georgia, forever. When one woman spills a bag of groceries, the men just get into the car and leave instead of helping, while younger Russian men rush to pick up the groceries. The boys have left. The men have stayed. One of the elderly women concludes. The videos were posted to a group on VKontakte called iMobilize. Many videos portray the war as an escape for men from the bleak reality of their daily lives of drinking vodka, poverty, and helplessness. Meanwhile, reports and complaints of shortages of provisions and equipment in the Russian military continue to emerge.