 Hey guys, how you doing? It's Andy. So check this out today. I'm gonna teach you how to write a cold email You're like Andy. Did you say a cold call? No, I mean a cold email. Here's the cool deal cold emails cost $0 you can get into your CRM system system right now take an email list from everybody who's purchased a vehicle in your store When you watch this full video, you're gonna be blown away And this is gonna make you more money that you ever imagine and what's beautiful is it costs zero dollars? I'm gonna show you how to write a cold email during this video. Get ready to be blown away Okay, guys, so this is gonna be a video that I'm gonna need you to do me a favor Go get yourself a piece of paper. Go get yourself a pen. You're gonna want to take notes during this video Let me explain why this is gonna be about how to write an email I'm gonna give you the three most important parts on how to write the email and then what I'm gonna do for you as I'm physically going to write the email out for you on The board that a way you have it you can take exactly how I do it This is an email that whenever I sold cars all I did it was real simple I could be sitting there when it was raining. It could be sunshine. I could get there an hour before work It did matter. I could get some emails get 50 emails I could take those 50 emails and literally I would create I would decide wait number one Who am I selling to right? Is this like a third party? You got maybe work for a Kia store and this is like the third party Kia digital leads, right? Okay, is this Previous customers that have purchased in the store that are maybe like orphan owners now And you're just pulling their emails out of the CRM These are cold emails that convert these are people that do not know who you are Which hints the cold in front of the email, okay? And I'm gonna show you how to turn these emails into big-time money But let's talk about some of the key points before I go through the email Let's talk about the three most important things so number one, okay? And by the way, I took notes here Just want to make sure I didn't miss anything at all when I went through this with you number one when you make the cold email You always got to start out with the customer compliment every single time has to start out with a compliment, okay, I Want to explain this to you. That's number one. These are the three parts to a high converting Cold email and by the way, it doesn't matter who you're writing this cold email to okay What matters is the form that you write it and that it works for everybody So I wrote down some key points here and I said number one This will change your life if you do it right, okay number two it costs no money to do So it's only sweat equity, which means the time that it takes to do it But if you write a good one it literally other than changing out the name It's copy-paste copy-paste copy-paste, and it's beautiful. Okay, this isn't like running Facebook ads or paying for craze Craigslist ad which is great, but it cost no money And these are people that do not know you but when you send this across you're gonna have familiarity But you always have to start out with number one, which is pay them a Guys I see you listen. I appreciate you. Sorry for interrupting the video. I just wanted to tell you real quick Please do me a favor comment below. Let me know what you're struggling with. Let me know what you think about the video I reply to every single one of my comments I'm here to help you and by the way, please like the video Subscribe share it with the friend. Let's get back to the video number two You go to a case study and you say Andy what the heck is a case study? It means what you've done for someone that they could see that you know what I may I might want that done for me Okay, I call that a case study So number one compliment number two case study and then number three you're gonna put the CTA You guys all know what that is if you're a closer. That's the call to action. Okay? What do you want me to do now? Okay? I'm gonna show you how to write this email out and you are going to love it You're gonna print it out your own way and by the way, maybe during this video. Okay, you're like Andy I have a certain list that I'm gonna call and you're like I Want to know exactly how I need to do this. Let me give you my phone number here It's probably gonna be on the bottom of the page. I'm just gonna write it out here 918 210 0254 Yeah, I'm old school right on the whiteboard all the time. That's how I learn So when you're going through this email if you have some questions, guess what reach out to me I'll help you dial it in a little bit. Okay, so with that being said we want to talk about You know, who are we writing this to and then who are we trying to sell something to and just so you understand a cold Email is not to sell anything It's to have somebody reach out to you about something that you have for sale that can help them And that's how I've designed this whole email. So with that being said, let's get into the email This is my favorite part So let's say we're gonna use Margie. Let's say that's her name Beautiful Margie here. Okay, my email is going to start out like this and I'm gonna slide out here and it's gonna say hi Margie Okay, you always want to start out and you want to say their name You have to say their name if you don't say their name It ain't gonna fly copy and paste all you want but change the name out every time. Okay, you start out by saying I'm Andi Elliott Identify yourself say who you are with A B C motors you guys know And he's always with a B C motors. Okay, period. Look, it's an introductory now. What am I gonna do? I'm gonna go in the customer compliment right here. Okay. I'm gonna say this. Let's just say I'm doing an orphan owner list Okay, I'm gonna say Congrats on your Purchase remember this I don't know I don't know when this purchase this person has bought Okay, it might have been four years ago. It might have been last year Okay, so if I make it where it works for everybody, that's gonna save me the most time And it's gonna be the most efficient, but it's still gonna be a deadly email when it's done. Okay, congrats on your purchase in the Past with Us okay You see that so it starts out by saying this hi Margie. I'm Andi Elliott with ABC motors watch the compliment congrats Thank you for your purchase in the past with us. All right now. They got familiarity and now where I go from there Okay, watch this case study second part recently upgraded a customer of mine to a And I might even capitalize this By the way guys listen to me don't write this all caps Okay, don't don't do not write this in all caps and listen. I'm gonna get in at the very end of the video I'm gonna get into how do you actually put the subject line here? The subject line does everything understand this if you don't write good emails and you don't do this, right? You know where your email is gonna end up in a freaking spam box, okay? Don't get spammed. How do you not get spammed? You write a real email, okay? The subject line is crucial remember if you don't write a killer subject line guess what's gonna happen They're never gonna open this all right, but once they open it You want to make sure that you customer compliment you do a case study and then you do a call to action This is an orphan owner list. So I said hi Margie. My name is Andi Elliott ABC motors Congrats on your congrats on your purchase in the past with us They know I know that these people bought from us because that's the email list that I'm going after recently I upgraded a customer of mine To a newer and I might even capitalize newer here, okay? car with Way less Notice I capitalized that miles, okay, and Saved her $150 a month that's all gonna be capitalized right there look What's the case study the case studies what I did for someone else that was just like them, okay? It says recently upgraded a customer of mine to a newer car with way less miles and saved her $150 a month Guess what now you got my attention. Okay now. What are you gonna do you do the CTA? Okay, and I'm also gonna add this little deal. I might say she I said they but we'll say she is So happy With the savings, okay Next watch this Here's here's what I want to do. This is the call to action, okay? I And I'm gonna space this would Love sorry about the handwriting. Okay, good thing. We're doing an email here to talk doing this same with You watch out see that right there. I would love to talk about doing the same thing with you, okay? Now that's my call to action. Okay? Followed by Actually, what the next step is which is this? Okay? would You mind If sent where we for 30 seconds See that short time frame 30 seconds Would you mind if I sent you over a couple of free times where we could talk for 30 seconds right here Andy Elliott? 918 210 0254 now look at this. Let me show you this. This is a cold email real quick, okay? And by the way look I'm explain this to you and and if I don't understand exactly who you're sending the emails to Right, then I don't know exactly how to write it. This is an email Okay, and you can obviously there's some common sense here. You can take this email. This is a cold email For any salesman sells woman to send out to a list of customers And by the way if they didn't purchase this this could be for service customers think about this Hey, watch this. Hi, Andy. I'm Andy Elliott with a high Margie. I'm Andy Elliott ABC motors Congrats on servicing your vehicle with us last week Whoa, now I'm hitting service customers Congrats on servicing your vehicle with us in the past. Maybe you don't know the days. Okay recently I upgraded a service customer of Mine right to a newer car with way less miles and I also saved her a hundred and fifty a month in payments She is so happy with the savings. I would love to talk to I would love to talk about doing the same thing with you Would you mind if I sent you over a couple of free times where we could take right? Or it would only take 30 seconds and guess what Andy Elliott, there's my phone number guys This is a killer cold email and this is the year right now where obviously 2020 we're in COVID People are going in got more free time than ever for once in their life. They're not too busy to check their emails They're on their emails daily. So what does that mean? That means you need to be in their email box. Okay, so with that being said This is a deadly cold email that you can create you can build and yes, you can still it You can change a couple words out I would highly recommend watching this video ten times write this down exactly the same way I did it make sure that you understand Exactly how to do it follow the system change out a couple key words and then crush it now Let's talk about the last thing all right subject Subject line All right, what is a subject line? Well, we know this this is the email The subject line is what the email is about and if you don't get this part, right? They'll never read this. So let's look back for a second and let's think hey, what could I use? What could I use for this right? For subject line. Well, what I'm gonna use is this okay? You see this little case study that I used What did I end up doing save a hundred and fifty bucks? Okay? I? Might put this I can save you 152 You see that That's it. I can save you a hundred and fifty-two Now when I'm reading it. I'm into the third sentence. It says hey, I saved her a hundred and fifty a month Ah, I see a monthly payment. I got it guys be creative with your subject lines Make them good They've got to be to a point to where somebody wants to click on the subject right to see what's inside the subject Curiosity kills the cat make them curious and when you do that Guess what? This little email right here. I call it the three to six sentence email. It's deadly It works. It has some great stuff It has obviously the compliment the case study and the CTA it's all there guys Take a good look at this pause the video check it out write this down and let me know how you do it By the way, you should comment below. Let me know how it works for you Have a blessed day reach out to me on my cell phone if you need something see you guys Hey guys number one. Thank you so much for watching the entire video. You guys are awesome. I'm grateful for you If it wasn't for you, I wouldn't have my training program. So I thank you. I thank you and I thank you I got three things for you real quick number one shoot me a text message if I haven't met you I would love to my phone number is nine one eight two one oh zero two five four shoot me a text I'd love to meet you Secondly go to Facebook join Andy Elliott car sales nation That's Andy Elliott car sales nation one of the best Facebook groups in the world hands down for automotive sales training And then lastly go over 500 videos on YouTube guys keep up the training keep watching the videos and crush it