 I'm Eva Ponce, I'm the Executive Director of the MicroMaster Program in Supply Chain Management. Great, and you're also a research associate in the Center. Tell us a little bit about your line of research. Yes, I'm a research associate at MIT, the Center for Transportation and Logistics, where I'm leading the research line omni-channel distribution strategies. Excellent, and what was your motivation behind picking this specific line of research? My motivation is mainly to understand how the technology and more specifically the growth of e-commerce and also the introduction of mobile devices is changing the way that customers are doing almost everything. So now the customer has the opportunity to search for new products from home, from work, from the bus station and buy, and then they can choose different ways of deliveries. This means that almost every single stage of the buying process can happen anywhere. This affects definitely the supply chain. So my main motivation is to understand how this new customer behavior is affecting the supply chain. So tell me a little bit about your main research findings. What have you found through this research? Yeah, based on the project I have conducted here at the Center, I identified two main challenges. The first one is that companies need to redesign the distribution strategies, and they need to decide which different channels they are going to offer to their customers. They need also to think about where they are going to prepare the orders, the online orders, the physical orders. They need also to think about how they are going to deliver to their customers. So this is one of the main challenges I have identified. The second one is I believe that the role of the different actors in the supply chain is changing. So manufacturers have now, based on the new technology, the opportunity to reach directly to the customer and has this first-hand data of the customer, which is very valuable. Also the retailers, the retailers need to rethink their role in the supply chain because the customer now is looking for more than just go and grab the product to go. They are looking for a customer experience, and the retailers need to think about what they are going to offer in order to satisfy these expectations from their customers. This fall you hosted a round table that brought together retailers, manufacturers, distributors. The omnichannel round table was a great experience because this allowed us to have different actors in the supply chain and to understand better their current challenges in the omnichannel. So the main takeaways from this omnichannel round table was that first companies need to work more on inventory visibility and this was one of the main challenges they have. So where do you see this research going from here? This is a very good question, so I think that the future projects, I see companies collaborating more among each other looking for end-to-end synchronization solutions. So tell me a little bit about your ideal company to engage with for this research. Okay, so I think there are many different companies, mainly retailers and manufacturers. Those companies that are looking now to redesign how they are going to distribute and which new distribution strategies they want to offer to their customers. For those companies, I think that projects that help them to develop new methodologies for product segmentation could be very helpful since this is the first step in order to decide which kind of product they are going to offer in the different channels. Also, the projects that help them to integrate inventory across the supply chain and help them to have this inventory visibility that is needed in this new paradigm are also companies that could be good to have collaborating with us in this research line. Thank you so much for taking the time to be with us and to share your research. It's been a pleasure. Thank you for having me.