 Coach, what's going on? Welcome back to the channel. And today we're going to talk about the idea of a athlete funnel. Now what in the world would be an athlete funnel? It's just like everything you see on the internet now with click funnels and funneling your customers to a certain area. We should be approaching our programming to basically funnel, instead of down, we're not thinking of a bottom funnel, or we're driving from a broad perspective to a narrow focus, which is a purchase at the end, whereas we're focusing on right now is actually starting at the bottom base level and funneling up. And what we're doing is how I've done it here is I've talked about LTV. Well, what is LTV? LTV, sorry, it's Downs Ver Lifetime Value. What are you getting as the lifetime value? And I talked with Coach Leo on this. If you want to go back and go see our talk with me and Coach Leo, we talked about this in a little bit, and I mentioned it, I just wanted to key in on it a little more. So in general, lifetime value for your athlete funnel, and this is for aquatics, you can do this with any sport, start from the bottom, work your way up to a certain level. I just start with aquatics because I've been in aquatics my entire life and I know kind of how you need to bridge that gap to the next level. What we do here is you have the lifetime value. You want to be able to grab that athlete's attention and get them interested in aquatics as early as possible. Now the key to this is what is we need, aquatic sports, we need more swimmers. Not necessarily competitive swimmers that are going to swim at the Olympics. We need kids that have the ability to swim. That's just simple math. If the kid cannot swim, they cannot swim competitively for you. They cannot play water polo for you. They cannot do synchronized or artistic swimming for you. They can't even be a diver. If you're in diving, they can't dive for you. They have to dive off the diving board and then swim to the side. If they cannot swim, they will not be able to dive for you either. So all aquatic sports derive their athletes from a learn to swim perspective. So first off, we need to, I've got my funnel here. My funnel here would be aquatic sports, we need all need swimmers. First off, how do we sell this? Well, go to any parent, hey, would you like your kid to be safe in the water and comfortable? Every parent should say yes. So you're selling water safety. You go from water safety, okay? And then you promote a learn to swim, right? Because they need to learn how to swim to do this stuff. Then ideally you're progressing to some sort of swimming two days a week minimum. I found that the kids need to be in the water once to twice a week, regardless of age, just to maintain their skills because the water is so different than things on land. So getting them two days a week to swim in some capacity, be in the water in some capacity is huge. Then after that, after all that's done, we should be transitioning them to our specific sport, okay? Water polo, swim swim, artistic swimming, okay, those types of things. Now where do we start with that? Water safety can start, you know, if you really get good at it in your program, water safety can start at like two, okay? Learn to swim can continue to like, I don't know, can get, if they do water safety stuff at two, they can learn to swim between three to four, okay? And then they can get into swimming twice a week for 30 to 40 minutes, maybe even an hour if they're really into it, like five to six, and then they can get into specifics at like seven, okay? So some other coach, when I was helping with my son's soft, you know, t-ball team, said that kids can't even catch until they're seven, they can't even see the ball. So their coordination skills aren't even there yet. So in terms of other sports increasing their coordination, seven is huge. But now look, look at your lifetime value. That's right there. Women is at least five years already, so that's five years they've been paying you, okay? If you're able to do a good job and retain these kids, right? You go from two to college, 18, right? So the lifetime value, lifetime value is 16 years of whatever you decide that it costs. That's huge. Because that by over, you know, a certain number of athletes, you're going to lose some, obviously. Hopefully not too many, but you may lose some, but that's just an indication right there. You have 16 years of lifetime value. Other ideas that I thought I'd throw in there is you could split days, okay? So kids don't get worn out, water polo two days a week, swim two days a week, artistic swimming two days a week, whatever it is, the sport that you do, diving two days a week. If you only do one of these and not two or three things, if you're not part of one big club, okay, you could partner with another club nearby that uses the same pool hopefully. You'd be like, hey, you come to the same location every single time for practice, but you come to coach Sean one time and you go to the other coach the other time. And so that is something that you can look at. If you want more information on how to do all this stuff, how to increase your sales numbers, how to boost your club, how to boost your retention, how to make this your job, okay? You should be contacting and texting me at the number in the description or you can email me at the email in the description and I will do my best to help you. We need to get on a call and talk to each other about this stuff. I really appreciate your time and I hope you have a great day.