 One way that a lot of people find helpful for getting new clients is doing a Complementary call. Some people call this a discovery call or a clarity session or a strategy call or an exploratory session It's basically a free call or a free meeting that you give to prospective clients to get a sense of how you work with clients and also for you to get a sense of whether they would be an Ideal client. Let me just give you a really simple framework for such a call Basically in let's say you were doing a 30-minute complimentary call And I'm going to share with you how I do it. So basically for the first 27 minutes I do my best to help the person move forward in their business or in their marketing because I help people with With growing their business and doing marketing in an authentic way. So for the first 27 minutes I help them do that as best as I can and and here's the thing I try to explain things in a way that is understandable to them. That's not too intimidating and I continually gauge by What because I do these over video conferencing. I use a software called zoom Z o o m dot us Wonderful piece of software. You can also use Skype But as I keep giving them advice and it's sort of a dance between Asking them for some context of their issues their challenge So I can give them the right kind of advice that I've seen work for my clients or work for myself And then I keep gauging as I share my advice with them whether it's resonating with them or whether it's confusing them and If it's resonating with them, then I'll give you some more details if it's confusing them Then one what I typically do is ask them if they have any questions or I start to share a different method It's like oh another way that's worked. Well in this situation is this and this and this so I really Spend 27 minutes helping that perspective client the best that I can and actually one thing I should say is at the beginning of the call. I actually say to them This is a time where I'm going to do my best to share with you Advice that will help you move forward While getting also getting to know what your situation is and who you are and at the end of the call I We can talk about how I work with clients and answer any questions you have. How does that sound? Great. Okay, let's keep going. So then for those 27 minutes I do my best to help them out and then the final three minutes I then shift gears, which means I have to look at the clock. I shift gears to say all right so we're at the end of our call and do you have any questions for how I work with clients or Do you have any questions for me and and then I answer their questions Now Sometimes during the course of the call it becomes clear that really I am not the best fit for them at this time In serving them then I spend the last three minutes Suggesting that they they consider another resource or another person I can refer them to etc Okay, so you can feel free to use this format for your own complimentary calls as well now If you find that this helps you to get new clients now I should say that out of every 10 complimentary calls that you do Even if you get two or three people who become clients, that's pretty good Now if you're getting only one or two, you know, you need to work on Who you're inviting to be a to do to join you on a complimentary call Or you need to work on how you are doing those calls and come more from a place of service And more from a place of clarity. Don't try to don't overwhelm them Speak slowly and try to do better at gauging whether they are resonating with what you're saying Okay, but really try to aim for at least three to five out of ten complimentary calls Becoming your clients. Okay Now, how do you get people to say yes to joining you on a complimentary call? So let me give you a strategy for that So this is called a complimentary call launch and you can do this several times a year Let's say two to four times a year or really so I think that's a probably a good rhythm for for how often you do this if you if you need clients do this two to four times a year and Basically, this is where you reach out to your warm contacts Your email list subscribers or you post this on your Facebook Or you reach out by email to several supportive friends and colleagues But you basically reach out and let people know That during a course of two weeks, it can be two to four weeks. You are focused on giving 20 it can be pick a number 20 or 30 complimentary calls so that you can really give people a sense of how you work and and fill some some Availability you have at this time in your in your client portfolio, right? Or however you want to call a client base or you have some room to serve more clients Here is a basic template you can use and I'm gonna say September 15 to 30 is that time frame You're doing a complimentary call launch, but you can use whatever dates so from September 15 to 30 I'm focused on giving complimentary coaching sessions to 20 people who are who are Interested in solving this particular challenge in their life. Whatever that challenge is during these sessions I Will help you and Describe who you are so this I will help this type of person create this type of transformation Okay, if that describes you I encourage you to request a session by Messaging me or you can just just have the message you or clicking on a link to schedule a session Or if this describes a friend or colleague, please forward this message to them Thank you so much for helping me fill the available spots I have in my in my client portfolio right now. Okay, so again Modify this template to your own voice, but that's the basic message you are saying and so What is the time frame for this complimentary call launch? Let's say that you send this email what I would encourage Let's say you send this email on September 1st Okay, now again the the lot of the the time you're gonna do these calls you're focused on doing them September 15 to 30 Let's say so let's say you send this email ups on September 1st Then you send a reminder email around September 10 So give them about a week or 10 days to to respond and then finally if you still need to fill those Component area call spots send another reminder email around September 20 So really partway through your your your complimentary call launch Okay, and who should you send this to send this to your email list subscribers? Then send this to a group of supportive friends and colleagues who may want to spread the word for you and Also, feel free to post this and also send it to your clients if you have any clients already or previous clients send this to them as well and If you have social media like you share on Facebook or LinkedIn or Twitter or Google plus or wherever you share it Share this there as well. So try this out Again, you can do this two to four times a year when you need clients and let me know if you have any questions By commenting on this video and I look forward to seeing if this strategy also helps you to fill your client base