 Sometimes a very small insight or powerful insight around we can do this business in a different way Unlocks a whole new framework for here's how we can impact, you know, this whole industry This seems to be often an assumption that for a good Entrepreneur for a good startup business that it needs to be disruptive innovation and actually I don't think that's right There's a long tail and a lot of sustaining innovation that will give a perfectly good business The tools for us is whether we're environmental activists or whether we're waging peace Where our ability to grow community beyond the pod size to take up Joshua's is really enabled by the tools that we have around us That we couldn't do before technology. It's really a powerful tool and It's something that you can continually improve upon and build into something very powerful and interesting that can make change And I think that we're change machines. We definitely don't invest in technology for technology sake It's technology when it solves a problem and creates a great lasting business that can keep solving Additional problems beyond that first one. I think people of I was gonna say our generation, but I'm older than you your generation that I brought up in a Very conscious mindset of the being finite resources. You definitely see You know, many of the best founders being extremely mission-driven and that's how they recruit the best people into their teams and go do these really hard things people tend to throw themselves at failure and miss spectacularly and hit success despite their plan and