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Email Message Split Test with iContact

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Published on Dec 5, 2011

http://www.icontact.com/features/auto...

With iContact's Split Test feature, you can create two versions of
the same email message, and automatically send each version to a
random sample of your contact list.

By tracking the results of each version, you can learn which
message makes a greater impact.

Split Test allows any element of your message to be tested -
subject line, message headlines, links and more - and helps evolve
your entire email marketing strategy over time.

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