 one of those points was just investing in yourself, right? There's different scales. I mean, we have a client that spends $100,000 a year just on one coach. I know you spend quite a bit. Why don't you talk a little bit about... I spend 30k. I believe that in this insurance industry, the potential is limitless, good grief. And I believe that a pillar of success is really investing in yourself and getting around people that have a different mindset than maybe that can challenge you. Why don't you talk a little bit about maybe what you do to invest in yourself, what you would maybe recommend someone does to invest in their self as well. Just kind of talk a little bit about that. Yeah, that's something that I ignored. I'm a naturally super competitive, confident, sometimes in the past even cocky individual. I just am. And for me, I'm the guy that feels like I can put my team on the back and just figure it out. But there's better ways to figure it out. And so the last 12 to 18 months, you say, well, your brands have skyrocketed. Your channel is four or five X, all true. But it's because I put my ego aside. I left my arrogant self at the door and said, hey, I want more. I want to grow. I want to learn. And the first place I noticed it was when we went to 10X growth con two with Lauren sat front row with 9000 people in Vegas Cardone's conference. And that was the first time that I realized not only how much events can change people's lives because it changed mine. Yep, just did. But also there's people out there that have been successful. They know how to help you be successful. Oh, and by the way, you should probably plug in and learn from them so that you can speed up the success and really sprint to success. Instead of just wanting to fell eight million times along the way. And you still will. But maybe we can only fell four million times instead of eight. Exactly. So you mentioned how much did you spend for those tickets at 10X? 15 grand. I bet that check wasn't easy to cut. 15,000 and I've never spent that much anything other than like a house or a car before ever. Dude, it was so hard. We threw it on a business credit card. Walk me through the mental wrestling match you had and most likely wrestling match you had with your wife. Was it like, did you have to talk her into it? Man. Was she all on board? Tell me about that. That's gotta be a story. I'm like squirming and getting uncomfortable in my seat because I've like not talked about this stuff. Especially if you're watching on camera. Gosh, she's been super supportive. But we both were like, Holy crap, it's $15,000. That's a lot of zeros and especially if you include, you know, the sense, right? But I knew and that's what happens is at some point you just know by me doing this. It's gonna pay off long term. Yeah. You can see it. The last so long it's been all about long term investments. I did a video not too long about do you think short term or long term? Everything we've been doing, we've been investing millions and actually millions into helping people more and more long term. Yep. That's what we create 8% nation. Most people know we spent 5,600 grand on 8% nation last year. That's a lot more than 15k.