 Welcome to 8% club. I got a special guest. You guys know this dude. I'm excited to be with it. One of my favorite people on planet earth. He's a monster. And I know you guys want to be a monster. So I'm excited that coach Michael Burke is coming back to be a part of 8% nation once again. Welcome coach. Yeah man, I'm excited. The conference was so good. You know, A, I respected you for putting it on. Number one, you won me over when you just said I'm gonna do it. Number two, you and your wife have been incredible to work with. When I say incredible, I first looked for world-class people. All the everything else that comes along will come on if you partner with world-class people. Okay, I just partnered with Tim Grover this past weekend and did a retreat, world-class person. You and your wife, world-class people. So I'm excited about Dallas. I think it's a great city. I'm excited about the venue. It's incredible what I've seen. I'm excited about the retreat you and I are gonna do after the conference for those monster-premier people. And I think this is gonna be a fruitful partnership for many years to come. No doubt about it, buddy. I mean, one thing that's really cool about you is there's a lot of people that claim that they want to help people. And I'm telling you what, spending a weekend with you at that retreat down in Florida, you legit care about the success of people. More than anybody I know. I gotta up my caring level when I'm around you because I'm like, dude, you want to help people. And so that's why you're such a natural fit. I mean, you asked me, you asked me again, you're like, 92% of people really fell in this industry? Yeah. And I'm like, dude, it's because they're not around people like you enough. You know, after this weekend, I had a long staff meeting with my team on Monday morning. And I said, I want you to really understand my belief about transformation. I do not believe in transaction. The word transaction means discard. Like I can discard you, I don't need you. Transformation means you came to me one way and you left me another way. To do that, I was telling my team, you have to care about the people we're coaching. You have to connect with their heart and their spirit. You can't, they're not just a number. They're not just a sales commission. They're not just a person you can discard. Like you got it. Now I understand we're coaching 700 to 1,000. Understand it's hectic. I understand, but in the relationship business, sometimes we've got to slow down to speed up, okay? And to me, us going on retreat, spending three days together, getting to know you, listen to your heart, listen to your vision. That's us getting to know each other. Now, what does that do for our retention between you and I? See, I've met people before that I had so much respect and admiration for only to be so disappointed by how they treated me or how they discounted me or they really didn't care if it was successful. You know, we were talking about this weekend, Mr. Grover called me and spent an hour before asking everything he got there. He went above and beyond. He wanted to make sure every participant got their money's worth at that retreat with us. So not only am I a fan of his work, I'm a fan of him as a person because of how world-class he is. That's what that's kinda I wanna be for people. That's a Michael Jordan type preparation, man. It's a really dive in, really want to know your audience. I mean, it's evident why he's been so successful on such a high level, which is truly awesome. So, Coach Burt is coming back a personation. It's the end of July at the Statler in Dallas. We've had several VIP tickets go off the shelf today. What can, I mean, I know personally what they're gonna get from you. And just to kind of preface this, I'm gonna ask you too, so that you can deliver it to the audience. But I know that you are a, someone that has perfected cell strategies. Someone that's perfected the art of following up and 92% of interns agents fail because they haven't perfected their prospecting system. They haven't perfected their cell system. And they definitely haven't perfected their follow-up system. And those are things that you've mastered and you're gonna be bringing value from stage and they're not gonna be that far away. They're gonna get a chance to come up and meet you and shake hands at the VIP party a few hours later after you speak. So kind of talk about that, what they can expect, what they can expect to get from you. And cause I know it's gonna be powerful. It's gonna be life changing, it really is. You know, everything you mentioned is right out of my new book inside the mind of a monster. People are constantly asking me, how do you attack a day? How do you spend your weekends? How do you follow up? How do you extract referrals? How do you become a person of interest? At the end of the day, that's what a monster producer is. So a lot of my talk in Dallas is gonna be taking you inside that mindset of the big time players. Now, you may say, I'm struggling in this area. I have a missing structure in this area. I have a missing structure in this area. If we just feel one of those missing structures, if we just feel one of those missing structures, then we're going to produce at a much higher level. We're going to produce at a much higher frequency. So what I do is I shine light on that. I say, this is what the biggest people I'm coaching do. This is how they plan their days. This is how they map out. This is how they overcome objection. This is how they're relentless. This is how they follow up. Now, where are you? What's the difference between you and world-class? So in Dallas, I'm gonna hit that. Inside the mind of a freaking monster, how do they perform? Because I guarantee those 8% are monsters. They're monsters. The 92% are turtles. And we gotta figure out how to go from a turtle to a monster. I love that. I love that. You know what, and we need to incorporate that into what we're doing as far as turtles. They just move slower. Monsters move quicker. They take action. They think big. They spend their own money. I mean, you can see it in our industry. The people that make it, they get around people like you. They have mentors. They listen and watch content. They go to conferences. They invest in their success. Those that don't, I mean, you talk about personal development a lot. In your books, in your videos, in your coaching, they don't, it's funny. The people that want success more tend to have a better chance of actually doing it. Well, self-development, personal development, all that stuff. Yeah, they're curious. Successful people all are curious. They're hungry. They want to be fed. They want to be around big players. They want to go on retreats. They want to read books. They want to listen to podcasts. They want to host their own conferences. That's what I'm looking for. When you hear me talk about pre-drive, pre-drive is an instinctual ability to see something with the eyes or in the mind and have the guts to go get it. Guys like me and Grover, we're specialists at activating that in people because that's all we've ever done our whole lives. So what I'm trying to do is flip that switch in you. Those people that come to your conference, like the Hakeem Brothers North Star that came and signed on for me to be their coach. They were relentless this weekend. Matter of fact, they were so good, they signed up for six more retreats. They're like, man, put us in for every retreat. But part of our job is the coach is activating that pre-drive in people. It is flipping that switch in people. Now, not everybody can do that, by the way, Cody. Some people don't know how to do it. They don't have the experiences. They don't have the background. They don't have anything. So that's what my job is, is to activate this pre-drive in you. Exactly. There's gonna be really several different ways that you're able to activate their pre-drive, that you're able to impact their life, that you're able to help them. Not only can they come take part in the conference, 8% Nation, all the value that's gonna be there, Michael Irvin, some big speaker system event, right? But I really believe that the best, after being around you for a weekend and after being around these conferences and really soaking up personal and self-development for the last several years, best value at 8% Nation is the monster premier ticket so that they're able to go to not only the conference, not only meet the speakers, not only sit front row, not only be a part of a private penthouse mastermind, but also get to spend a day and a half with you at an 8% monster retreat in your element at the lodge in Tennessee. I mean, when you look at the overall value of all the different ticket levels, dude, that one's got it, man. I'm willing to buy five of those tickets right now. Now, here's the deal. It's one thing to see me speak on stage at a conference. It's one thing to even meet me at a conference for a few minutes. It's a whole another thing to spend a day and a half with me and you breaking down these concepts and we created the monster premier ticket for that reason. I'm like, I've got a beautiful lodge in Tennessee. It's 40 minutes from Nashville Airport. It's 9,500 square foot, sits on 23 acres. Let's get intimate. Let's get in the same house with each other. Let's get right there at each other's face for a day and a half, breaking down selling system, follow up. How to be an 8%, like truly how to be in the 8%, like that's what this is about. So if you're looking at the ticket levels, that is the ticket level. That is it, man. There's so much value in that. I mean, it's crazy. You're going to get the retreat as part of your ticket. Yeah, exactly. Exactly. One of the things you always talk about is getting exclusive and intimate so that you can impact them in a bigger way than just speaking from stage. And so that's why when we were talking in Florida at a retreat that I was out of yours and you're like, hey dude, let's create something extra special or 8% or 92% or whatever to be a part of that's exclusive, intimate. And you said, hey, let's take it a step further. They don't want to be a part of the 92%. They want to be a part of the 8%. You said, let's not just make them an 8% or let's make them an 8% monster. I'm talking top 1%. And so when they get a chance to spend a couple of days intimately in a lodge at the event, backstage, conference, private mastermind, all these different things. I know 100% if I wasn't the one hosting the conference, I'd be paying for myself, my wife, and any other key members of my team to go to that. Yeah, yeah, and you've experienced it. The reason you have such emotional fuel about this is because you and your wife spent three days with us at a retreat. You saw the impact, not just for me, from other people that were there. The conversations are at a higher level. The topics are at a higher level. I mean, listen, this is where the world's going. Tim Grover called me after that retreat I did, and said, man, you got this figured out. These retreats truly change the game for people. They change the game. It's not just a couple of days. I mean, we go deep, man. We go deep at these things. So as part of your monster premiere package, we're giving you that. We're giving you a retreat. These retreats, by the way, are typically $3,000 to $4,500, is what I'm routinely charging and getting. We've got like 25 people paying $4,500 to some of the retreats we have coming up. So you're getting it at a ridiculous price. Yes, and you're getting to step front row. And you're getting to go backstage and up into the speaker green room and take pictures with you and Michael Irvin and some other big speakers. And you're going to be a part of the conference. I mean, the value just continues to stack. It really, really does. People always ask me, hey, Cody, what's changed in your business and your life the last few years? And you know what it is. It's stuff like this, man. I didn't used to pay to get access to the stuff that I need to know. And I do now, and I can tell you what, being at that retreat, what's really cool is I go to, sometimes, you know, I think I'm a hotshot, right? That's just my personality. I just think, I think I'm a hotshot, right? I'm really not. In the grand scheme of things, dude, I'm not. And I get humbled when I'm around people like you and other successful players all the time. But when I go to conferences and retreats and stuff like that, I'm like, I got a lot more potential. I may think I'm some hotshot kid, but dude, I got so much more in the tank and these other players are playing at such a higher level. And I'm like, dude, how do I get there? And so if there's people, if there's someone out there that believes that, hey, I've got a little more potential, I can do a little more than something like this, it's the best thing available for them. They're really. The fastest way for you to advance in life is exposure to people thinking at higher ordinances than you and close proximity. Not just emotional identification. See them on a stage, watch their YouTube videos. I'm talking about watch. You know that on Thursday night, Tim Grover served dessert. He walked around and served desserts to people. And let me tell you what I thought. I'm like, man, there's a lesson. You know what his lesson was? There's nobody too good to do anything. I'll take the trash out, I'll serve the dessert, I'll clean the broom, I'll speak. I'm ready for whatever you need me to do, Coach Burke. That was his lesson. And I told my staff, he did that to show us there's nothing that's beneath anybody. Cleaners do not have any predisposition that I'm too good for this, I'm too good for that. That's what he was teaching us. And throughout the whole weekend, he taught us those lessons. Well, I didn't see that when I saw him speak at 10 eggs. I didn't see that at the other. I only got to see it when I got to spend two and a half, three days with him. See, that's the point, the intimacy. So yes, you're right, you are a star, but you know every big star was once a little star that wanted to be big. So your star power's gonna grow as you learn new tactics and new strategies and you just get yourself to another frequency because of the people you associate with daily. Absolutely, yep. You brought up a good point. Grover is someone that is like, hey, I'm not too good for anything. I've got more to learn, like I've got more potential. And so being around people like that and learning that kind of stuff is huge. Because even people that are, that say, hey, I'm already a part of the 8%, I don't need this. Yeah, but are you a part of the 0.08% yet? You know what I mean? So it's like, there's always another level to get to. They're really it. Okay, so we were together and you came up with this idea. You got involved. You're like, hey dude, how can I help? What can I do? You asked me that question like 38 times over the weekend like, hey, how can I help you? And I'm like, dang dude, why is this dude wanna help me so much? And you came up with the idea of doing a retreat together, allowing certain members of our audience that are a part of the conference to have certain levels of access be a part of the retreat, all that. What was it in you that wanted to give that much, man? What was it in you that was like, hey, I wanna do this? Here's what I believe. When you are partnering with another person, my buddy Dustin Black taught me the concept of strategic giving. He's gonna write a book called Giving Up. It's about where you find out the desires of another person and you help them reach that desire. It's not about you. You're getting lost in their dreams. Cause I come back and told my staff and they're like, you're gonna do what? But you gotta understand. You gotta understand. They weren't being negative. They're like, you know, your book so much there's only so many conferences you can do. There's only so many retreats you can host. And I'm like, no, no. The way you're looking at this is all wrong. We wanna help Cody be incredibly successful. We have a beautiful lodge that I bought. We have, he's got an audience of people that are hungry. My goal is to get lost in his dreams. And if I get lost in his dreams, he's gonna help us. So my whole concept is I go back to transformation, man. I want a year from today, you tell people the best thing I ever did in my entire career was join Coach Bert's program and be involved with this guy. That's, it's a failure to me. If a year from today, you don't say that. And you go, well, it didn't move the needle in my life. I want you to go, it wasn't a game changer. It was a life changer. And he practices what he preaches. He gets in the boat with people. Now my job is how do I help Mr. Grover be successful? How do I help Tim's story be successful? How do I help every one of my coaching clients be successful? That's a big job every day, by the way. That's a big job, but it's a mindset that I'm trying to instill in my team. That's one thing that I want to touch on real quick. If you've got a couple of minutes is, one thing that you do better than anyone and better than most people to be at the conference is probably everybody at the conference is, you always want to do more. You always want to help more. You're a busy guy, but you're like, hey, I can do more. I think a lot of reason that insurance agents fail is they get complacent. They don't go to another level. They think that they're busy. They think that they're tied up. They think that they're working hard. They think that when they're going and talking to, the other agents at the, at the coffee pod and just relaxing that they think that they're killing time. How do you stay so focused and always just continue to do more? I mean, it's just constant and I love it. And that's, that's what monsters, that's what they have. That's what they, it's just, it's just like, because if you sit still for a couple of minutes, during your work day, when you know you have stuff to get done, it drives you nuts. What is it in that that, because I know that's a lesson right now that 92% or 8% of people you really learn from. Most people that have a strong desire to do something is typically the hill of wound from the past. You know, I talk about not knowing my dad growing up very much, he was never involved in my life. He never told me he loved me, never hugged me. I remember going to his house and feeling like I was at a stranger's house. And for a long time I carried an animosity about that. I carried hard feelings about that until, until one day I realized, I think after I wrote the book, Person of Interest. Why did I write Person of Interest? Maybe it was because I didn't feel known as a kid. Now fast forward and I'm writing books about becoming known in the world. So should I go back and be mad at my dad or should I go back and thank him? Because I probably don't become the person I am today. I don't come this monster you're talking about if I had every single thing that I needed when I was growing up. So my point to a lot of people is I have a burning desire to make every second I have count. And I can't tell you Cody where that comes from. Maybe it was instilled in me by my mother, Pre-Drive. But when I believe in progression, we're constantly working. My wife don't know my potential. My daughter don't know my potential. My own mother don't know my potential. The only person who knows that's me. And that's why I have this desire to wake up every day and move towards something. So out of time is the devil's workshop. I believe it when you're bored, you get in trouble. When you don't have anything going on, you get in trouble. I want something happening all the time. And that's odd for some people but that's the only way I know how to do it, man. Yep, yep. I love that. Thank you so much for sharing that. So you're speaking at Aversa Nation July 20th, Friday, July 26th, that afternoon. And then you're also gonna be at the VIP party Friday night. Yes. And he's still doing more. He's wanting you to be. And so I wanna let everybody know that if they have questions, if they're wanting to learn more about this monster premiere package, to be around you, to spend a couple of days, to be front row at the event, all these other things, but they can go to ApersaNation.com. It's a limited number of seats, right? Because you can't coach everybody one-on-one. It's exclusive. Very exclusive, very intimate. And I think this is the end group you wanna be part of, trust me. This is the best ticket on the docket. It's a great price point. I'm telling you, you will multiply the money. I can't even tell you how many times you're gonna multiply the money. Yeah, 100%. I'm excited, man. Thanks for having me. Thanks for having me on the incident. Thanks for being one of our clients. Thanks for being a good friend. Thanks to you and your wife. I mean, like I said, I think Natalie and I, if it was up to us, we'd move you into our house in Tennessee. Don't tell Lauren, she'll be there tomorrow, man. That's all. She loves you all, man, seriously. But what an awesome group. Your staff's amazing, your team's amazing, your life's amazing. I mean, opening up your heart and your team and everything that's available. I mean, I'm telling you what, you're doing something special. And I'm excited that you are putting something together that is special for our audience to be a part of. And what we're talking about is that monster-premier level at the 8% Nation Insurance Wealth Conference. Coming up, man, it's coming up in four months and 14 days. It's amazing. You got to get your tickets, man. Don't miss this. There's some things you can miss in life and it don't matter. This ain't one of them, okay? This is not one of them. No doubt about it, dude. Hey, thank you so much for your time. Thanks for being a part of this. Really appreciate it, buddy. And I'm excited to get together in a few months at 8% Nation, buddy. Thank you, dude. Absolutely. Thank you, man. Thanks for having me. God bless you. Thank you, guys. Hey, make sure you go to 8Precation.com. Make sure you come hang out with this dude. Awesome guy. We're gonna be together in a few months. Appreciate it. Have an awesome day. Thank you, guys.