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2012 Buick Regal eAssist (2011 Chicago Auto Show)

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Uploaded on Feb 10, 2011

2012 Regal to Offer New eAssist™ Fuel-Saving Technology

* eAssist "light electrification" system improves fuel economy 25 percent
* Estimated 26 mpg city / 37 mpg highway (pending EPA certification)
* On sale this fall

CHICAGO -- Buick announced the 2012 Regal with eAssist™ fuel-saving technology, which improves overall fuel economy by 25 percent over the 2011 four-cylinder/six-speed powertrain. Estimated fuel economy is 26 mpg city and 37 mpg on the highway (pending EPA certification).

Regal with eAssist joins the 2012 LaCrosse as the second Buick to feature the efficiency-enhancing technology. The system uses a state-of-the-art lithium-ion battery system, electric induction motor-generator and regenerative braking capability to improve fuel economy. Its fuel economy tops competitors such as the Acura TSX, rated at 22 mpg city and 31 mpg highway. Regal's estimated 37 mpg on the highway is 20 percent greater and the TSX doesn't offer a six-speed automatic transmission, which is standard on the Buick.

"Buick's eAssist technology means customers don't have to trade a premium driving experience for efficiency," said Tony DiSalle, vice president of Buick marketing. "We believe Regal and LaCrosse with eAssist provide more logical and affordable choices, compared to other hybrid midsize and full-size luxury sedans."

Regal with eAssist goes on sale this fall. It joins an expanding lineup that also includes 2.4L and 2.0L Turbo (with manual transmission) models, as well as the upcoming Regal GS. Regal with eAssist offers the range of luxury and convenience packages offered in the other models, along with unique features that include:

* Lightweight 17-inch alloy wheels and tires with lower rolling resistance
* A driver-selectable, fuel economy-optimizing mode for the air conditioning system, which enables more frequent and longer-duration engine stop periods
* An ECO gauge on the instrument panel that continuously responds to driving behavior, enabling the driver to drive with greater efficiency
* A powerflow readout in the 7-inch infotainment screen, which shows the flow of energy through the electric assist system, such as battery charging from regeneration and electric power directed to the engine.

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