 Easy has a cost if we don't say something they're gonna continue to call us. Hey, hon. Sweetheart, you know I've always thrown back. Yeah pumpkin. What do you need? It's things like that that if you don't call them out They may not even recognize that they're doing it and it may not be intentional, but easy has a cost if we just let it Happen it's gonna continue to happen and the industry is not gonna change