 What is domain authority and how can it enhance your search visibility? We've got answers for you here on the journey. We realized just how important it is for your site to be visible in search engines. Search engines like Google are the primary mode of discovery for billions of users. So if you can get your site at or near the top of the rankings for relevant keyword phrases, you can secure an ever growing stream of new traffic to your website. But many online business owners neglect a fundamental element of search engine optimization strategy. And that is domain authority. So we're going to talk about how domain authority is calculated, why domain authority matters. And of course, the strategies that you need to be successful in improving it. So what is domain authority? Well, it's a metric developed to predict how likely a website's pages are to display prominently in search results pages. Domain authority applies across your entire domain. So every page of your site shares the same domain authority rating. Not to be confused with page authority, which is calculated in a similar way, except it does apply at the page level. So for example, you could have a high domain authority. But if one piece of the content you publish has a significantly higher page authority than the other pages, well, it's going to perform comparatively better in organic search results than the rest of the pages on your site. So domain authority is super important. But let's talk a little bit more about why. So the basic principle idea of SEO is to include important keywords, and other related keywords within the body of your content to increase their likelihood of ranking for queries with similar wording. Google takes into consideration a mixture of content quality, domain history and inbound link profiles. Domain authority is hard to increase because it really depends on so many factors. Once you start increasing it, it's relatively easy to preserve that momentum. Over time, your domain authority will get higher and higher, boosting your site's visibility and search results almost permanently. Short of following black cat SEO tactics, there are a few ways to decrease your domain authority. So you'll likely continue reaping the benefits of your domain authority investment for years to come. So let's talk about how to check your domains authority. While the best way is with an online domain authority checker, there are a few tools available out there. Maz's link Explorer, uber suggest and SEM rush. Now you know what it is and how to check it on your own. Let's get into how to actually increase your domain authority. The first the way you can do that is by prioritizing content quality. So new link builders often get carried away trying to link to their work no matter what, but it's vital to prioritize the quality of your content above everything else. If your articles seem slapped together or poorly researched, you aren't going to get featured and always link in a relevant, valuable way. Your link can't be shoehorned in or it will be removed or will look spammy. And when linking to your on site content, always make sure that it's done in a way that's valuable to the readers and relevant to the topic at hand. And be sure to keep seeking new publishers, subsequent links on the same publisher will yield diminishing returns. So always keep seeking visibility on new publishers. Also point to many different articles. So keep your page authority in mind and try to build links to a variety of internal pages and then avoid link schemes. Many sites will promise to increase your domain authority quickly or build you lots of links in a short period of time. These are usually link schemes, they're going to do more harm than good. And if it sounds too good to be true, it probably is. And the bad thing with this, it's hard to undo the harm than it is just to do the work and get some good links. It's practically impossible to rank higher in search engines unless you do spend time focusing on improving your domain authority. And hey, there are plenty of secondary benefits of authority boosting strategies as well. Rely on link building and content development to be the pillars of your strategy and keep an eye on your competitors so you continue to improve. And speaking of link building, we have over 200 videos for you to watch and grow your business and check those out. Be sure to like, comment, subscribe. This is The Journey. We'll see you next time.